Mohammad Ali Zafar Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Creating a content marketing strategy for New York-based digital consulting company that partners with Salesforce to deliver cloud solutions for the following verticals: healthcare and life sciences (HLS).
• Running multi-industry newsletter, The Customertimes Compass, which garnered 4,000 new followers in first month it launched
• Leading social media strategy for LinkedIn: grew following count by nearly 75 percent in seven… Show more
• Leading social media strategy for LinkedIn: grew following count by nearly 75 percent in seven months
• Developing reports, whitepapers, and long-form thought leadership for top-of-the-funnel activity, including organic reach
• Launching HLS podcast to help increase reach & voice of customer, and to continue Customertimes’ thought leadership initiatives

Toronto, Ontario, Canada

• Creating an array of written content including thought leadership, long form, Q&A, guest posts, website copy, case studies, product reviews
• Funnelling in leads for clients through conversational content accessible to large audiences
• Helping small businesses develop full-funnel content marketing strategies; clients saw leads increase anywhere from 20% to 110%

Toronto, Ontario, Canada

• Spearheaded marketing campaign content for the 2022 Emids Healthcare Summit in Nashville, Tenn.; created 140,000 impressions on LinkedIn, a 4.6% increase compared to the previous Summit; content from LinkedIn social.
• Generated a 64.7% increase in shares (112 shares) for Summit's LinkedIn marketing campaign compared to previous Summit; garnered 141 comments—a 253% increase compared to Summit 2021
• Developed… Show more
• Developed email registration campaign content leading to an open rate of 22.7% compared to the industry benchmark of 19.3%; registration content led to a click to open rate of 15.21% compared to the industry benchmark.
• Developed email nurture stream campaign content leading to an open rate of 63.3% compared to the industry benchmark of 19.3%; nurture content led to a click to open rate of 17% compared to the industry benchmark of 11.1%
• Ran a company-wide content audit with SEO in mind and developing a hub-and-spoke model of organizing content for better search efficiency—both for individual readers and for search engine

Toronto, Ontario, Canada

• Spearheaded content for the 2021 Annual Emids Healthcare Summit social campaign; created 118,484 impressions on LinkedIn and 1,272 new LinkedIn followers over a two-week period
• Generated a 500% increase in LinkedIn engagement rate during Emids Summit social campaign compared to prior two-week period
• Created a 5% engagement rate for the Emids Linkedin social posts during Summit social campaign; industry average is 0.54%
• Planned and developed a content strategy; worked with… Show more
• Planned and developed a content strategy; worked with internal and external subject matter experts to develop written, video, podcast, web, social media content, and more
• Conducted content audits for qualitative analysis in an effort to develop digital content that is relevant, both to customer needs and to the goals of the organization

Toronto, Ontario, Canada

Helped small Canadian businesses develop a strong online presence amid the COVID19 pandemic, with support from Shopify, Google and Facebook; sharing success stories for Digital Main Street's content strategy

Mississauga, Ontario, Canada

• Worked with internal teams and agency partners to execute the marketing plan
• Developed paid media requests, PR initiatives, Marketo programs, customer experience (events, sponsorships, webinars), and customer stories
• Consulted on the development of compelling and engaging digital content such as videos, social posts, graphics, and infographics that align with the content strategy
• Spearheaded the launch of Schneider Electric Canada’s Twitter account

Toronto

• Sifted through large chunks of print content and distilled the most pertinent information to showcase online for quick reads catering to a millennial audience
• Transformed dense and lengthy print content for a digital audience on the Toronto Star’s StarTouch App by editing down stories into short reads; in turn helped busy readers get a quick dose of daily news
• Led content creation in a team of three on the paper’s business desk by effectively collaborating with a graphic designer… Show more
• Led content creation in a team of three on the paper’s business desk by effectively collaborating with a graphic designer and producer to refine content and illustrate stories online
• Helped execute the strategic objective of increasing readership by collaborating with producers and designers to develop, edit and lay out original content Show less

Toronto

• Front-page editor based in Toronto for free daily newspaper Metro Calgary
• Increased readership by nearly 30% from 2012-2015 during a time when competing papers were seeing readership drop
• Collaborated with reporters and managing editor of Metro News Calgary by fact checking content and bouncing off headline ideas and potential photo crops in order to produce eye-catching and accurate front page; kept.
• Collaborated with reporters and managing editor of Metro News Calgary by fact checking content and bouncing off headline ideas and potential photo crops in order to produce eye-catching and accurate front page; kept.
• Investigated discrepancies within stories, and ensured all articles were written as per style guidelines for consistency and journalistic integrity Show less

Dubai

• Pitched story ideas for an English-speaking audience in an Arabic-speaking country; used my storytelling skills to create content for an expatriate and English-speaking local population
• Worked under tight deadlines to report on and write stories focusing on human-interest and transportation with a penchant for profile writing
• Through my own initiative, spoke with community members to garner new story ideas and to see what issues they wanted covered

Barrhead, Alta.

• Added value to the community by writing stories that highlighted the successes and challenges facing both the town and also the surrounding farming communities
• Focused on covering town council and city hall meetings to keep audience up-to-date on latest municipal news
• Covered breaking news events including impromptu anti-abortion rallies, migrant workers’ protests and fires

Blantyre, Malawi

• Worked at one of the most trusted newspapers in Malawi (The Nation) through the Canadian non-profit Journalists For Human Rights, focusing on human rights stories in the sub-Saharan African country;
• Developed a strategy whereby both local and global leaders would create policies and procedures supporting human rights in the country;
• Taught students at the Malawi Institute of Journalism; focus on correct grammar usage, spelling, and writing structure;
• Provided coaching and… Show more
• Provided coaching and support to students. Show less

Toronto

• Demonstrated the ability to work under a challenging, deadline-driven environment while writing precise, clean features and news stories;
• Contributed to the newspaper's city desk by pitching and then writing story ideas suitable for a Toronto and national audience;
• Copy-edited stories under tight deadlines, cleaning copy of grammatical/factual errors.

Master Of Business Administration - Mba, Media, Marketing And Strategy

Subject matter included: strategy, finance, marketing, financial and managerial accounting, operations, policy. Recipient: Dean's Entrance.

Bachelors, Journalism

Subject matter included: interviewing, researching, reporting, editing, feature writing, news writing, freedom of information requests