Malkeet Kumar Email and Phone Number

• Team Leadership: Provide strong leadership to the digital marketing team, setting a clear vision anddirection for achieving marketing goals.• Strategy Development: Collaborate with the team to develop comprehensive digital marketingstrategies aligned with business objectives.• Campaign Management: Oversee the planning, execution, and optimisation of digital marketingcampaigns across various channels, ensuring they meet performance targets.• Performance Monitoring: Regularly monitor individual and team performance, offering constructivefeedback and coaching for improvement.• Budget Management: Manage digital marketing budgets effectively, making data-driven decisions tomaximize ROI.• Reporting and Analysis: Utilize analytics tools to track and analyze campaign performance, generatingreports and insights to guide decision-making.• Team Development: Identify and address the professional development needs of team members,nurturing their skills and career growth.• Project Management: Oversee the successful execution of digital projects, ensuring they are deliveredon time and within scope.• Communication: Foster open and effective communication with Clients and the team, keeping teammembers motivated and aligned with common goals.

• Digital Strategy – creating overall online marketing strategies for global clients in different market sectors B2C and B2B. Keep pace with social media and internet marketing industry trends and developments• SEO – planning and implementation of the SEO strategy.• PPC – Responsible for managing high to low budget paid search, shopping, video, app install, and display ad campaigns of clients.• Social Media – involved with the overall social media marketing plan and implementation also integrating learning’s from other platforms where applicable.• Designing – working closely with the designer on advertisement graphics and landing pages designing projects ensuring they are on time, budget, and to the brief.• Reporting – responsible for reporting across multiple clients.• Work closely with the other team members to meet client goals etc.

• Developing business using online portals like UpWork, Peopleperhour, Freelancer, etc.• Identifying, qualifying, and securing business opportunities; coordinating business generation activities, developing customized targeted sales strategies• Building business relationships with current and potential clients• Understanding client needs and offering solutions and support, answering potential client questions and follow-up call questions responding to client requests for proposals.• Collaborating with sales and leadership to secure, retain, and grow accounts• Creating informative presentations, presenting and delivering information to potential clients at client meetings, and conferences• Creating and maintaining a list/database of prospect clients information• Collaborating with management on sales goals, planning, and forecasting, maintaining short- and long-term business development plans etc.

• Team Handling, Project Reporting, Work for SEO/SMO/Reputation Management/Bad Link Removal & more projects as well.• Optimize website and landing pages for search engine optimization• Perform ongoing keyword discovery, expansion, and optimization• Research and implement search engine optimization recommendations• Research and analyze competitor backlinks to develop and implement link building strategy• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.• Manage and help to create marketing content to socialize and use for social media purposes• Communication to team and management on project development, timelines, and results• Keep pace with social media and internet marketing industry trends and developments