I help companies of all sizes, from pre-funded startups through multinationals, maximize marketing impact and ROI. • Partner private equity firm in due diligence, vetting, acquiring, and integrating target company to enter new vertical, disrupting a $24B emerging market• Create and implement brand and brand mark, digital footprint, information architecture and user experience for Israeli and Italian startups, securing seed round investment and Series A funding• Develop and implement community engagement and digital fundraising strategy and tactics, sales enablement materials and website for nonprofit organization, increasing revenue by 20% and membership by 65%

CEPRES is a SaaS platform that accelerates private equity digital transformation. Led the marketing organization and sat on senior leadership team. • Focused on brand, demand generation, thought leadership and revenue• Built SDR and outbound sales program, including commission structures, pipeline management and career development frameworks

Alight is a $2.5B business services firm with 16K employees. Reported to CMO and led a 25-person global team (demand generation, creative, marketing automation and marketing analytics).• Overhauled global demand generation strategy, increasing marketing contributed pipeline by 65% and sales qualified leads by 83% while cutting costs by 2x• Created and implemented strategy and roadmap for enterprise rebrand, including new positioning, refined look and feel, and rebuilding product go-to-market strategy, helping set the stage for successful IPO• Transformed digital acquisition strategy and tactics, including SEO, programmatic, retargeting, website, video, social media, UX, partner and marketing automation, increasing performance by 147% and engagement by 48%• Improved team engagement by 2.3x and broke down cross-company silos, growing internal NPS by 4x

G100 Companies portfolio companies provide professional services for Fortune 1000 C-suite executives. Worked across all portfolio companies before moving exclusively to G100 to stand up its in-house marketing function and team.• Transformed G100 brand and go-to-market, connecting six standalone products into integrated brand and product set, growing top-line revenue by 19% and unlocking $3.5M in new leads• Developed and executed content and thought leadership strategy, activating 70% of Fortune 1000 executives• Strategized and launched new website and member portal six months ahead of schedule and $150K under budget, increasing web traffic by 50% and qualified leads by 60%• Brought seven new products to market across three verticals

Fenton is a marketing and communications agency whose clients include Facebook, Mashable, PwC, Toyota, Unilever and Warner Bros. Stood up agency’s corporate marketing function and reported directly to the CEO.• Led agency rebrand, including new positioning, website, brand guidelines, look and feel, and go-to-market• Developed and implemented executive visibility and thought leadership strategy, growing audience by 4x,increasing engagement by 3x and generating $2M in new sales qualified leads• Rebuilt lead process and lead capture mechanism, introducing new CRM and marketing automation strategy• Developed employer branding strategy, growing candidate pool by 7x and Glassdoor employer rating by 61%

FilmBuff was a direct-to-consumer film distributor with a global audience of 300M. Reported directly to the CEO. • Led marketing strategies and campaigns for nearly 100 films, generating $1.8M and beating forecasts by 32%• Improved NPS by 71%• Oversaw content development and media strategy, eclipsing 10M YouTube views and 1B impressions

Cambridge Advisory Group is a human capital consulting firm serving Fortune 500 clients. I joined during a gap year. • Reconciled brands, product sets, taxonomy and go-to-market following a merger, aligning sales strategy and sales enablement tools to amplify impact