Mallie Rust Email & Phone Number

Austin, Tx, Us

Austin, Tx

-Fully managed lifecycle marketing for all Gearbox Publishing games, from strategy, creation, and operations, to analysis and A/B testing, improving CTR by 20% YoY. -Built and scaled the Gearbox Publishing lifecycle marketing program in Salesforce from the ground up, tripling addressable contacts and increasing send volume capabilities by 800% in the last year-Oversaw CRM platform transition from MailChimp and Salesforce, successfully managing IP warming with a 98% deliverability rate throughout the process.-Established CRM data ingestion and management strategy, improving segmentation and email list health, reducing our bounce rate by 57% YoY.-Developed multi-stage user onboarding and upsell automations, leveraging SFMC Automation Studio and Journey Builder.-Utilized HTML, CSS, AMPSCRIPT, SQL, and other technologies to build campaign assets, customized reporting solutions, and customer-facing inputs like email sign ups.-Defined requirements and implementation strategy for marketing-focused segmentation file combining player telemetry and first party engagement data-Established creative briefing process and workback schedules for all lifecycle marketing campaigns, including email marketing and push notifications-Allocated CRM budget across 10+ titles based on engagement forecasting and potential product upside.-Ensured full compliance with COPPA, GDPR, and CAN SPAM legislation, plus ESRB compliance.

Austin, Texas, United States

-Create and fully execute GTM plans for major content releases in DC Universe Online while managing asset creation for weekly game updates and in-game events, plus quarterly major updates and in-game monetization products and sales.-Collaborated with external agencies, freelancers and DCUO game developers to ensure on-time, accurate, and effective campaign assets and delivery- Built attribution funnels to measure performance and ROI of marketing campaigns.-Managed and forecast accurate annual budget for all DCUO marketing efforts-Identify and implement UX improvements on Steam and our website, increasing MoM downloads by 30%.

Austin, Texas, United States

-Analyzed data and built reports using SQL-Managed campaign approval process for the Amazon Business homepage-Identified opportunities to improve the user experience on Amazon Business, focusing on the US homepage

Austin, Texas Area

-Managed strategy for all things CRM, from emails and push notifications to our proprietary launcher (ProLog)-Designed, executed, and analyzed A/B tests and market research to maximize impact of campaigns-Copywrote all CRM collateral and blog posts for first party partners (PlayStation & Xbox)-Defined marketing requirements for mobile SDKs and managed our marketing technology stack-Developed analytics solutions to track and measure marketing ROI-Advocated for and drove cross-departmental initiatives to improve user experience and marketing capabilities

Austin, Texas Area

- Oversaw marketing processes including promotional content creation, sales planning, and integration of marketing tasks with demands from other teams- Managed promotional email portfolio through all stages: strategy, design, deployment, and overall performance analysis- Planned and executed A/B tests to improve key email metrics, resulting in a nearly 50% YOY lift in open rate and 60% YOY lift in click through rate- Crafted creative copy for promotional landing pages, visual content, emails, and social media posts across a variety of channels for mobile games and live service MMOs.- Developed marketing work breakdown structure to educate key stakeholders and redefine processes in the wake of departmental restructuring- Voiced multiple NPCs in Wizard101

Austin, Texas Area

- Developed and conducted qualitative and quantitative social media analysis process comparing DC Universe Online to competitors- Pitched social media strategies informed by new social media analysis process- Analyzed competitor promotional strategy and cadence to inform internal marketing strategies- Conducted research into consumer console usage to aid key stakeholders

- Created and executed full scale competitive and internal social media audits for major university client-Established content development process and alleviated communication difficulties related to remote work- Analyzed existing brand presence and competitive landscape to develop marketing/branding strategy-Managed, monitored, and evaluated content performance and brand strategy through native analytics platforms/Google Analytics- Generated a 278% increase in site visits, achieving all-time site traffic high

-Copyedited and proofread 3 novels, as well as various articles and academic writings-Defined and adhered to scope of work to prevent scope creep-Managed academic and professional schedule to meet unexpected and rapid deadlines-Negotiated and communicated with clients to ensure positive relations and client satisfaction

Austin, Texas Area

- Taught peers how to revise, edit, and proofread their own writing through one-on-one consultation- Consulted with students from a variety of disciplines, including science and engineering

Austin, Tx

- Responsible for social media management and outreach, blog writing, and social media copywriting- Designed branded content (Infographics, quotes, videos)- Wrote press releases and engaged in press outreach and media list cultivation- Co-authored the 2016 Retail Report

Leavenworth, Ks

- Analyzed social media strategy to leverage current users and expand social media reach- Coordinated with team to ensure timely delivery of content and completion of tasks- Managed team graphic design efforts for promotional materials and social media content

Leavenworth, Ks

- Developed comprehensive social media strategy for district Facebook, Twitter, YouTube,Instagram, and Vine accounts- Designed branded graphics and developed content for social media channels- Coordinated district-wide enrollment and concurrent festival/variety show with fellow interns