Mallika Kumar Email & Phone Number

Delhi, India

London, England, United Kingdom

LSE Generate supports the School’s students and alumni to develop entrepreneurial skills as they build social impact driven businesses and innovate in the UK and around the world. On a daily basis, I contribute towards international projects and promote Generate's flagship entrepreneur programme. I write, research, coordinate, strategise, edit videos, design posts and contribute towards planning events.Skilled at: Notion, TypeForm, Canva, MailChimp, WordPress, Wix, Eventbrite

Gurugram, Haryana, India

As a Senior Copywriter, I implemented multi-part communication plans, prepped content, strategized campaigns, simultaneously coordinated with teams for each account. Formulated digital content strategies for 150+ digital ad campaigns across brands, mainly Havmor Ice-creams, Honda Cars and Hero Cycles. I wrote newsletters, emailers, SMS copies, one liners, long form articles, Press Releases, SEO website content, google ad copies and social media captions. I presented monthly content to clients… Show more As a Senior Copywriter, I implemented multi-part communication plans, prepped content, strategized campaigns, simultaneously coordinated with teams for each account. Formulated digital content strategies for 150+ digital ad campaigns across brands, mainly Havmor Ice-creams, Honda Cars and Hero Cycles. I wrote newsletters, emailers, SMS copies, one liners, long form articles, Press Releases, SEO website content, google ad copies and social media captions. I presented monthly content to clients and stakeholders. My job entailed both leadership and teamwork, along with following up with daily trends. Show less

Gurugram, Haryana, India

Worked for major brands like Havmor Icecreams, Sony Alpha community and Voltas Beko while also managing pitches. I was entrusted with caption and long-form writing, SEO ads, scripwriting, emailers, newsletters, sms ads and banner ads. I was responsible for internal coordination and quartely client presentations.

Gurugram, Haryana, India

As a Junior Copywriter, I was part of the strategic launch of All-New Honda City. I conceptualised moment-marketing ad campaigns and posts for Hero Cycles. To maximise reach, I did daily research on on-going trends. I brainstormed with the design team and came up with new formats on social media and interactive post ideas.

Gurgaon, India

Worked on the following brands: HP, Quaker Oats, Snickers

Masters Of Science-Msc, Media, Communication And Development, Final Grade: Distinction, Thesis Grade: Distinction

Selected Optionals: • Humanitarian Communication • Mediated Feminism • International Media and Global South

Bachelor Of Arts (Honours), Multimedia And Mass Communication

College: Indraprastha College For Women Skills learnt: • Marketing Strategy • Documentary Making • Short Film Production (Director) •.

Commerce

Activities and Societies: • Member of Student Union • Editor of School Magazine Subjects: •Accountancy •Business Studies •Economics.