Mallika Goel

Mallika Goel Email and Phone Number

Marketing- B2B & B2C | Influencer Marketing | Marketing Research | Experienced Strategist | RMG & Igaming Affiliate Consultant | SAAS | FINTECH |
Mallika Goel's Location
New Delhi, Delhi, India, India
About Mallika Goel

A marketing and advertising professional with a proven track record in driving growth and brand visibility within the Real Money Gaming (RMG), EdTech, White Label Software, and FinTech sectors. Demonstrated expertise in developing and implementing integrated marketing strategies, affiliate campaigns, and user acquisition techniques. Skilled in leveraging data analytics to optimize marketing spend.

Mallika Goel's Current Company Details

Marketing- B2B & B2C | Influencer Marketing | Marketing Research | Experienced Strategist | RMG & Igaming Affiliate Consultant | SAAS | FINTECH |
Mallika Goel Work Experience Details
  • Occams Advisory
    Manager - Online Partnerships & Affiliates
    Occams Advisory Sep 2023 - Feb 2024
    New Delhi, Delhi, India
    1. Identifying potential global partners aligned with the company's goals and objectives.2. Negotiating partnership terms to ensure mutual benefits for both parties.3. Maintaining strong, long-term relationships with partners.4. Prepared insightful competitor analysis.5. Generating B2B leads and ensuring they convert into the campaign goal model, i.e., appointment settings or booked meetings.6. Explored and searched for LinkedIn freelance influencers and influencer marketing agencies for promotion.7. Managing contractual agreements and ensuring compliance with terms.8. Analyzing the performance of partnerships, measuring success against predefined metrics.9. Resolving issues that may arise during the partnership.10. Staying informed about industry trends, competitors, and potential opportunities.11. Managing budgets related to partnership activities and initiatives.12. Ensuring all partnership activities comply with legal and regulatory requirements with the legal department.13. Keeping an eye on invoices and payment terms of Net 30.14. Maintaining and streamlining work & projects using the project management platform Asana.
  • Gamio Technologies Pvt Ltd
    Enterprise Marketing & Sales Manager
    Gamio Technologies Pvt Ltd May 2022 - Jul 2023
    Noida, Uttar Pradesh, India
    1. Develop marketing and sales strategies aligned with business objectives.2. Conduct market analysis to identify trends, competitors, and customer preferences.3. Manage sales and execute marketing campaigns for increased sales and brand visibility.4. Maintain relationships with key clients and partners.5. Efficiently manage the marketing and sales budget to maximize ROI.6. Manage in-house advertising websites IndiaFantasy.com and dreamteamcric.com, maintaining their ROI.7. Prepared and worked on RMG and IT gaming, bitcoin, NFTs, and web3 gaming.8. Conduct detailed competitor analysis.9. Stay focused on industry changes, technological advancements, and customer preferences to adapt strategies accordingly.10. Maintain and streamline work, both individually and as part of a team, using the popular management platform - Trello.
  • Oliveboard
    Affiliate Marketing Manager
    Oliveboard Aug 2021 - Nov 2021
    Bengaluru, Karnataka, India
    1. Handling promotions of exam categories like Banking, Regulatory, CTET, Karnataka PSI, etc. 2. Working on tracking platform CleverTap.3. Getting on board new influencers for our product promotion. 4. Working and sharing of monthy invoices along with the billings.5. Creating the tracking links for affiliates.
  • Ability Games Pvt. Ltd.
    Jr. Affiliate Marketing Manager
    Ability Games Pvt. Ltd. Oct 2019 - Aug 2021
    Gurgaon, India
    1. Handled Pokerlion, 11Wickets, Rummy24 & Housieskill inorganic channels including programmatic and affiliates.2. Analyse the market scenario and develop digital marketing campaigns around it. 3. Track and analyse website traffic flow and provide regular internal reports.4. Preparing and Sharing daily reports with affiliates.5. Preparing & Sharing monthly validations along with Final billing.6. Creating the tracking link and sharing the brief with new affiliates.7 . Preparing competitor's analysis8. Getting on board new affiliates for our products like 11wickets and Pokerlion.9. Working on the fraud report and sharing the same with affiliates.10. Handling 11wickets apk application testing, integration and troubleshooting in regards with 3rd party tracking platform.
  • Ability Games Pvt. Ltd.
    Marketing Executive
    Ability Games Pvt. Ltd. Jun 2019 - Sep 2019
    Gurgaon, India
    1. Undertook the responsibilities of learning and handling 11wickets website.2. Manage relationships with the affiliate partners.3. Deliver weekly progress, commission and activity reports for all affiliate partners.4. Assisting my manager in managing and calculating the affiliate budget, distribution, performance and ROIs.5. Stay up to date with the latest affiliate marketing trends.6. Keep affiliates up to date with the latest campaign updates.7. Ensure all ROI and sales targets are met through the affiliate channels and partnerships.8. Interacting with affiliates for the campaign. 9. Preparing monthly validation.

Mallika Goel Education Details

Frequently Asked Questions about Mallika Goel

What is Mallika Goel's role at the current company?

Mallika Goel's current role is Marketing- B2B & B2C | Influencer Marketing | Marketing Research | Experienced Strategist | RMG & Igaming Affiliate Consultant | SAAS | FINTECH |.

What schools did Mallika Goel attend?

Mallika Goel attended Digital Vidya, Chaudhary Charan Singh University, Symbiosis Center For Distance Learning, Meerut College, Meerut, Digital Vidya.

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