Primarily operating in the hospitality business with Avasa being our flagship hotel in Hyderabad. I am a Creative Director and lead all design related activities across customer experience, brand strategy, and communications at Avasa as well as Green Park Hotels. As a group we are looking to expand within the hospitality space as well as enter new categories such as retail and entertainment.

Ours is a brand that aims to creatively use materials that are rejected, considered waste and usually end up in landfill or our oceans without even serving their purpose. We work with local factories to collect non hazardous waste – that often is of high grade and unused due to the nature of industrial processes. We then convert these materials into design elements combine them with conventional materials to create useful and durable everyday products. We want to help drive the circular… Show more Ours is a brand that aims to creatively use materials that are rejected, considered waste and usually end up in landfill or our oceans without even serving their purpose. We work with local factories to collect non hazardous waste – that often is of high grade and unused due to the nature of industrial processes. We then convert these materials into design elements combine them with conventional materials to create useful and durable everyday products. We want to help drive the circular economy that can save us, with a tinge of style. We’re designing for the times - driven by comfort and inspired by the streets. We love rejects and are unafraid to use the unused.We strive to be bold, with creativity at our core we aim to change things up and stop doing things the way they have been done for years. It’s the new plan. We need a new one because the old one has been cancelled. Show less

Business IntelligenceAt the intersection of New Business and content with strong ties to client work.-Develop targeted content aligned with business development objectives-Leverage and package insights-Create dedicated thought leadership pieces

Content- Support Global Head of Content Strategy in planning and executing all external content produced- Overall responsibility for case studies and website content - Write Point-Of-Views for the Wolff Olins blog and outreachBusiness Development- Support the Head of Business and Offer Development and Global Head of Business Development to set the overall Business Development Strategy and pursuit of business- Nurture the network and build credentials- Survey the… Show more Content- Support Global Head of Content Strategy in planning and executing all external content produced- Overall responsibility for case studies and website content - Write Point-Of-Views for the Wolff Olins blog and outreachBusiness Development- Support the Head of Business and Offer Development and Global Head of Business Development to set the overall Business Development Strategy and pursuit of business- Nurture the network and build credentials- Survey the market and identify opportunities across all practice areas- Set up pitch teams and help put together proposals and responses to RFPs- Proactive outreach with targeted content and Point-Of-Views to prospective clients Show less

Strategy-Supported Zia Patel, Director of India on client projects and pitches. Programme Management-Worked alongside Peter Norris, Account Director - managed and led streams within a client project.New Business and Marketing- Assisted in formulating a strategy to identify clients for proactive new business and channels to share the point of view on India based on research and experience in India.

- Work with the founder and CEO to articulate the vision and ambition for the company and product- Bring cut through thinking and inject creativity into the organization- Overall responsibility for all creative output. Critiquing and re-designing the visual design system (currently working on entire overhaul)- Conduct customer research and gather insights to inform the product design and design - Write content for investor pitches, website, press releases and competitions-… Show more - Work with the founder and CEO to articulate the vision and ambition for the company and product- Bring cut through thinking and inject creativity into the organization- Overall responsibility for all creative output. Critiquing and re-designing the visual design system (currently working on entire overhaul)- Conduct customer research and gather insights to inform the product design and design - Write content for investor pitches, website, press releases and competitions- Review all video content- Train/ Coach the team in communication and how to increase awareness and outreach for the product Show less

-Created design concepts to make the platform more user-friendly and inspiring.-Worked along with programmers in order to align geo-tagging and optimized maps with design elements.

Part of the Corporate Strategy and Branding team at Dr. Reddy's-Worked closely with communication designers to develop the company's brand.-Incorporated organizational design in the corporate office of Dr. Reddy's through interactive exhibits to share stories and experiences. -Created low-tech, high-impact collaborative work spaces across the corporate office.

Worked under Annapurna Akkineni (Architect + Designer)-Designed a newsletter for an art foundation known as Creative India-Designed a sculpture made from local and indigenous materials that spanned four stories.-Helped redesign a children's library which was being retrofit into a new space.-Designed a canopy for a cafe space.

-Built relationships with established architects in California to promote the design for good movement. -Organized lectures and screenings in Academic institutions to raise awareness and create impact.-Piloted RedCup a platform that helps entrepreneurs and startups by building their online culture through storytelling, community building, and expanding their customer base, making them attractive to investors and closer to acquisition/exit.

Worked both in the Marketing and Leasing departments.-Guided people on tours of properties and helped them choose a property that best suited their needs and price range.-Helped design and create flyers and merchandise along with community engagement to promote and increase outreach within the University of Southern California community.