Strategic national leader of customer-facing operations for Canada-wide meal kit company with service areas covering over 50% of the country's population. Director of Service and Delivery leading a department of over 250 employees and contractors, including managing the Fresh Deliveries cost center, which completes more than 1m last-mile deliveries per year. Accountable for cost control, logistics, customer resources, policies, and strategic direction. Spearheading geographic service expansion, change management, team integration, and optimizing operational efficiencies. Expertise in managing P&L, budgeting, finance functions, and all aspects of people management. Proficient in data analysis, forecasting, and driving organizational growth.

Department head for Service and Delivery, including last-mile and bulk logistics, shipping, customer service, and delivery fulfillment.Responsible for department P&L, strategic projects, change management.

- Department head for Delivery Logistics and Shipping, leading a team of functional managers and the coordinators and associates reporting to them- Strategic decision-making based on rigorous data analysis- Prioritizing and leading key initiatives and projects designed to continuously improve operations performance and customer experience- The purchase, maintenance, and management of Fresh Prep's fleet of 12+ delivery vehicles- Development and maintenance of relationships with external partners as well as cross-functional internal stakeholders

An ethical fashion label founded in 2012 that produces environmentally sustainable, sweatshop-free staples for an underserved niche market. Primarily e-commerce.• Product management of Peau de Loup brand; worked with design and logistics to communicate product vision and exceed customer expectations, launch new products, and improve existing products.• Advocated for, sponsored, and managed the development and launch of plus size addition to product line from conception through to post-launch refinement and analysis.• Creative directed photoshoots and marketing materials; developed marketing plan and voice.Key Achievements:• Increased customer review star rating (+40%), followership (+80%), engagement (+65%), and conversion rate (+65%).• Increased sales by 100% year-over-year (YoY).

Project management of consulting project on value-creation tools for executive use cases based on ESG data. Research and recommendations on user experience in ESG dashboarding for public companies. Low-fidelity prototype development for executive use cases. Design of machine learning/artificial intelligence concepts for ESG risk assessment and financial value correlations with ESG investments.

• Student leader, organizing events and learning opportunities and advocating for student success. • Co-ordinated COVID-19 crisis response to ensure ongoing student engagement despite disruptions to in-class learning.Awards and Honours:• Membre le Plus Dévoué (Most Devoted Member – AEMBA), 2019-2020.• 2e Place, Bénévole Féminin de L’Année (Female Volunteer of the Year), 2019-2020.

Developed and defined process flows, work breakdown structure, milestones, and schedules for 15 projects involving 10 team members. Trained staff on PM processes and software.

Awarded ”Vancouver’s Best Fine Dining” five years in a row, and twice “Canada’s Best Restaurant”, Hawksworth is located in the five-star Rosewood Hotel Georgia.• Product managed the Bel Catering office/corporate catering service, working with chefs, marketing, and logistics teams to develop and improve the offering to better serve customers' needs.• Dealt with all stages of product from ideation to development to launch to post-launch analysis.• Developed systems and policies within the company to align better with strategic intent.• Streamlined reporting and software systems to make them more usable and increase fidelity and improve communication across functions.• Managed large numbers of events of varying sizes and complexities at varying project stages, working with diverse stakeholders to deliver to high expectations by deadline.• Worked cross-functionally to innovate solutions for changing customer needs, e.g., launched a new private plane catering service; launched gift basket service.Key Achievements:• Managed up to ~$170,000++ in business per month, over $1.2m annually.• Led the corporate catering division to consistent 15%+ YoY growth.• Streamlined systems and developed policy to improve operations and increase capacity.• Planned thousands of successful events with budgets up to $100,000++.• Received glowing feedback regularly from both internal and external stakeholders.

Administrative support to Senior Events Manager and Director of Events.Management of events for diverse groups, from charity to social to VIP, weddings, corporate, and other events, for groups of 8 - 500.Management of Bel Catering department, providing office catering of premium quality from David Hawksworth's Bel Cafe.Planning and execution of special sales projects.Budgeting and financial reporting.

• Used evidence-based analysis to reduce labour and procedural inefficiencies and increase customer satisfaction and employee wellness.• Managed a staff of 30, including acquisition, training, and performance management.Key Achievements:• Achieved sales growth of 20% YoY; exceeded sales targets.• Authored a company-wide Human Resources program with a focus on sustainable growth.

Turned my successful vegan recipe blog into a popular weekly underground restaurant; much of my initial food industry training happened here.Served 32 - 45 people every Saturday, learning to refine and tighten financials each week to drive profit.Catered weddings, multi-course dinners, and private brunches.Publications:- Globe & Mail BC- 24 Hours- Vancouver Sun- The Georgia Straight

Helped to grow the web department of this small import-export business from two employees to four. - Improved online advertising through Google, Yahoo, eBay, and Amazon- Developed and improved search engine optimization including Google PageRank and competitor relations- Improved customer satisfaction through a better user interface with Analytics tracking- Developed an informative and interesting blog for the companyExcelled at translating ideas between the non-technically-minded President to practical, workable instructions for the developer.

At Adbusters I managed their web presence and built new sites for different Adbusters projects and initiatives, including TV Turnoff Week and Black Spot Shoes. Website updates, website management, design, execution.

I joined Invoke when it was a fledgling company sharing an office in South Granville. Over my time at Invoke Media I played many roles, from receptionist to office manager, search engine marketer to project manager, content writer to designer. I learned many of my foundational skills while with the company.Became certified with Google Adwords.Worked on projects for clients such as Coca Cola, Nike, Trail Appliances.