I provide freelance marketing services focused on strategy, copywriting, and content creation/planning. My experience ranges in many different industries from hospitality, to nonprofit, to technology.

• Maintain standards and policies according to the company handbook.• Maintain financial goals & projections of the business.• Supervise all procurement and ensure all orders are appropriately placed and received.• Determine staffing needs and hire/train new AM employees as necessary.• Manage all activities regarding The Wild’s social media including content creation, captioning, post scheduling, etc.

• Managed all social media channels through content creation, planning, engagement with audience, etc.• Worked directly with Louder Digital Marketing Agency to design, update, and write copy for the organization’s website.• Created a 2021 Communications plan including all channels, programs, and audiences.• Responsible for writing, reviewing, sending, and analyzing all email communications through Salsa Engage.• Solely conducted all year-end receipting tasks.• Executed a year-end giveaway campaign that increased the organization’s contacts by over 800 constituents.• Interviewed beneficiary families and donors to collect impact stories and organized a family photo shoot day.• Ran monthly communications meetings with the entire organization to collect input and needs from other departments.• Developed and maintained consistent branding across all external content and communications.

• Collaborated with the product management and design teams to identify vital research questions and goals.• Conducted interviews to gain user insight into the current system, including interviews with international staff.• Developed customer personas and designed customer journey maps.• Created and tested user flows in InVision.• Created and conducted user prototype tests.

•Assisted in revising the company’s website and developed a proposal for revision.•Created a company branding and marketing kit.•Developed and maintained a comprehensive marketing calendar/plan.•Enhanced social media pages through content creation and media design work.•Developed and drafted a comprehensive Community Resource Guide for Williamson and Travis County.•Designed the company’s tri-fold brochure.•Created and distributed monthly newsletters.

•Managed and trained volunteers.•Developed marketing materials for the organizations’ website, social media pages, and newsletter. •Responsible for matters concerning donor appreciation.•Attended board meetings and engaged in strategic planning.