Mallory Craig Email and Phone Number

Lead the creation of integrated marketing and communications plans for a specific set of clients and brands, translating our clients’ business objectives and brand strategies into integrated multichannel marketing programs that leverage the strengths of both traditional and digital communications channels to deliver consistent, differentiated, and valued customer experiences

Help drive activation planning for our clients, providing strong multichannel marketing expertise to the multidisciplinary teams that serve our clients.

- Provided oversight, marketing strategy and project management for several service lines within the hospital (women’s services, orthopedics, diabetes, and cancer) to build awareness of our services through print, web, digital, internal, social media, and video- Managed Spirit of Women network, a 4000+ network of women, though website updates, a strategic monthly communication plan, social media, panel discussions with providers, and three annual large scale events- Cultivated and maintained strategic partnerships with Hartford Athletic, Hartford YardGoats, Travelers Championship, Hartford Marathon Foundation, University ofHartford, Springfield Thunderbirds through creative and multi-platform activations

• Planned, promoted, and managed over forty yearly events from start to finish through extensive project management, marketing on various platforms, communications withstaff roles and expectations, execution of each event, and follow up with new leads• Devised detailed communication plan for all departments through targeted marketing, CRM management, and strategic processes that aim to grow awareness, profitability, and ridership• Redesigned website and maintain all aspects of site• Managed Facebook account and reputation websites

• Implemented a structured, cohesive,and thoughtful social media plan through paid ads, targeted audiences, strategic partnerships, growth and reach, all within a fixed budget•Maintained all dealerships websites•Designed all promotional materials• Managed all reputation websites for all dealerships; facilitated responses from management and resolved all issues• Redesigned and maintained company’s internal website, communications and events

• Planned, negotiated, and executed professional and social events, including several 400+ guests weddings and fundraisers• Redesigned marketing materials, menus, and advertisements• Created newsletters and maintained communication to clients• Increased brand recognition through integrated marketing and social media strategies