In my current role as COO at Campus Yoga, I oversee the company's ongoing operations and procedures, ensuring operational excellence across the board. My primary focus is on:- Strategic Planning and Execution: Developing and implementing business strategies, plans, and procedures to drive growth and efficiency.- Operational Leadership: Guiding key departments including marketing, sales, customer service, and product development to align with our strategic goals.- Performance Management: Monitoring and evaluating operational performance by analyzing and interpreting data and metrics.- Marketing Strategy: Spearheading marketing efforts, from conceptualizing campaigns to execution, to enhance our market presence and engage our target audience effectively.- Team Management and Development: Leading and mentoring the marketing team, fostering a creative and results-driven environment.- Data-Driven Decision Making: Utilizing analytics to inform operational and marketing strategies, ensuring decisions are based on insightful data.- Stakeholder Collaboration: Working closely with the CEO to ensure a cohesive approach to business growth and customer satisfaction.- Innovation in Services: Continuously seeking and implementing innovative approaches in both operations and marketing to elevate our service offerings and customer experience.

- Oversee the planning, development and execution of Campus Yoga’s marketing and advertising initiatives. - Provide ways to maximize brand loyalty and customer/member experience. - Led the marketing team and ensured all campaigns, collateral, and communications are developed and executed at a high standard- Collaborated cross-functionally with all departments to ensure consistent messaging, branding, and user experience across all channels.

Worked with clients in brand lifestyle, design, and more to create, implement, and manage integrated marketing communications tactics and strategies.

Created the company Facebook and Instagram profiles while implementing new strategies for their company website to further engage their website visitors and increase website traffic.

Developed and implemented Y2's digital and traditional advertising, marketing, and communications programs to build brand awareness, increase sales, and facilitate client retention.

Collaborated with Savoy leadership to create promotions and programs for the fitness center while also promoting Savoy events, programs, service, and products to Savoy residents.