Hello! As a recent college graduate with an Associates degree in Business and a Bachelors degree in Marketing, I am driven by a passion for digital marketing and a commitment to excellence. My journey into the world of marketing began in high school when I picked up side gigs doing social media work for some local small businesses. Assisting with marketing for businesses like Back Porch Builds, Sturdy Brothers, and Grassroots Coffee helped me to realize that not only do I have the skills for digital marketing, but the passion for it as well.During my senior year of college, I had the opportunity to embark on an enriching internship experience with Home Chef in the vibrant city of Chicago. During my time at Home Chef, I had the privilege of collaborating closely with a team of highly creative and inspiring individuals, where we collectively crafted compelling organic and paid social media content. This experience was not only a platform for honing my skills in marketing but also provided me with valuable insights into the dynamic digital landscape. I became proficient in utilizing tools like Adobe Creative Cloud and learned to thrive in a fast-paced environment where meeting tight deadlines was a norm.One of the most valuable takeaways from my internship was the opportunity to work collaboratively within a team. It sharpened my ability to communicate, adapt, and innovate alongside talented professionals, and it further fueled my passion for marketing.Since relocating to Georgia, I have been working in customer service, but my heart remains firmly set on furthering my career in marketing. My journey has instilled in me the discipline to adhere to corporate procedures while fostering an unwavering dedication to delivering results. I am excited to leverage my skills and creativity to make a meaningful contribution to the field of digital marketing.I am actively seeking opportunities in the marketing arena and am eager to connect with like-minded professionals who share my enthusiasm for innovation and growth. Let's connect and explore how my education, skills, experience, and determination can bring value to your marketing team.
Trenchant Media
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Chief Marketing OfficerTrenchant MediaSaint Petersburg, Fl, Us
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Floor ManagerGrassroots Coffee Company Jan 2023 - PresentThomasville, Georgia, United StatesOversought a team of driven, passionate individuals. Managed inventory and communicated with suppliers to place orders. Maintained strong product knowledge to accurately and efficiently communicate with wholesale customers, as well as retail customers. Distributed weekly tips to baristas in cash through an organized tip pool, as well as doing cash deposits at the end of each day. Performed opening and closing duties as a keyholder. Consistently and efficiently produced weekly schedules that kept my teammates happy and within their availability. Actively listened to and handled customer complaints and complaints and concerns from my teammates in coordination with our HR policies. Crafted a new training guide that allowed me and future managers to effectively and fully train new employees. Spearheaded training new hires as well as new managers. Traveled to different cities and states to train and oversee clients of Grassroots Coffee Roasters in coordination with the training guide. Managed catering and donation requests. Collaborated with the marketing team in order to produce new, creative, seasonal menu items. Worked alongside the marketing team to produce photo and video content.
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BaristaStarbucks Oct 2022 - Jan 2023Chicago, Illinois, United StatesCompleted barista training, such as active shooter training, disaster relief training, bystander intervention training, and customer connection training. Followed corporate procedures, training, and tasks. Prepared unique coffee beverages in a timely manner for a drive through ordering experience. Cycled through different work stations for efficiency and customer connection, such as a food warming station, drink making, drive through, register, and customer support stations. Gained experience working in a unionized store, such as collaborating with union leaders, attending bargaining meetings, organizing sit-in protests and union-specific discounts for customers. -
Social Media InternHome Chef Jun 2022 - Aug 2022Chicago, Illinois, United StatesCollaborated with Home Chef’s creative team and assisted on campaign photoshoots, such as Home Chef x Rachael Ray and Home Chef x FitMenCook. Increased online engagement by 10% by filming and editing over four paid and organic TikTok videos weekly using Adobe programs such as Premiere Pro, Lightroom, Photoshop, Media Encoder, After Effects, and more. Operated influencer outreach and prepared weekly influencer marketing video content. Collaborated with and learned from different departments such as food styling, copyright, graphic design, branding, and more. -
Social Media ManagerBack Porch Builds Jan 2022 - Jun 2022Thomasville, Georgia, United StatesWielded industry trends and consumer insights to assemble a cross-platform social strategy, resulting in a 300%+ increase in social media insights. Developed product positioning and launch strategy. Constructed a social media calendar to utilize insights, organize content, and promote cross-platform growth. Directed giveaways, collaborations with other local businesses such as Herd + Passel, and directed promotional campaigns for social media platforms such as Instagram, Facebook, and Pinterest. Utilized Etsy and Hubspot for analytics, email marketing, and more.
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Content Creator + Wholesale CoordinatorSturdy Brothers Llc Jan 2022 - Jun 2022Thomasville, Georgia, United StatesDesigned and implemented social media strategies for video-first platforms. Directed wholesale through stockist outreach resulting in $1,000+ orders. Assisted with a growth marketing social media strategy through creative video and content creation. Collaborated with other local businesses such as Pasco Farms, Blake Candle Company, and Grassroots Coffee on video-first, promotional campaigns. Directed, shot, and edited a promotional short film that resulted in a 4% social media engagement boost. Utilized Shopify and Hubspot for email marketing and analytics. -
Barista + Content CreatorGrassroots Coffee Company May 2018 - Jun 2022Thomasville, Georgia, United StatesGained hands-on experience with the coffee roasting and packaging process. Operated a manual espresso machine for several years. Collaborated with my team to routinely craft unique, seasonal, specialized espresso drinks and menu items. Countlessly worked with a Toddy system to make a unique cold brew concentrate to sell to customers. Memorized a wide variety of coffee beans, espresso beverages, breakfast and lunch menu items, and specialty pastries. Handmade specialty pastry items, such as scones, cookies, rice krispies, biscotti, muffins, etc. Worked with a team and individually during times of high volume to deliver flawless, personalized coffee drinks to customers. Spearheaded janitorial duties, such as restocking, sweeping, mopping, cleaning the espresso machine, discarding of trash, etc. Closed two cash tills daily, made cash deposits, and handled refundsDevised video and content creation of new coffee products that resulted in a 200%+ social media growth. Increased in-store sales of a new lunch menu item by 15% in two weeks by social media promotion. Spearheaded team-oriented projects and campaigns through social media that ensued a 40% increase in outside growth. Designed a metrics-oriented creative brief for the launch of a canned cold brew product. Utilized Google Analytics to make ad reports. Assisted in photo-first campaigns for social media platforms such as Instagram and Facebook. Crafted unique, engaging training videos in collaboration with the marketing team.
Mallory Singletary Education Details
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Marketing -
Southern Regional Technical CollegeBusiness Administration And Management, General -
Southern Regional Technical CollegeBusiness Administration And Management, General
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Marketing
Frequently Asked Questions about Mallory Singletary
What company does Mallory Singletary work for?
Mallory Singletary works for Trenchant Media
What is Mallory Singletary's role at the current company?
Mallory Singletary's current role is Chief Marketing Officer.
What schools did Mallory Singletary attend?
Mallory Singletary attended Thomas University, Southern Regional Technical College, Southern Regional Technical College, Thomas University.
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Mallory LaBorde Singletary
Marketing Professional In The Financial Industry | Let'S Bring Confidence To Your InvestmentsAthens, Ga
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