Mallory Stein Email & Phone Number

Washington, Dc, Us

Missoula, Montana, Us

Missoula, Mt, Us

(Became role at Pathlabs)

As the Senior Manager of Digital Strategy and Brand, I worked to create a successful and seamless brand experience across the customer's journey -- focusing on turning prospects into happy customers, and ultimately into brand ambassadors. ExamSoft saw such success that the company grew from startup in 2013 to acquisition by Turnitin in 2020. This was done with a big picture/small detail approach. By analyzing our target audience's desires, and goals as a company, I was able to create a strong corporate identity and brand foundation. I then implemented design across all marketing channels as well as worked inter-departmentally (particularly with our product, support, and implementation teams) to ensure a seamless brand experience for our customers. Some of the important components of my job included: brand identity & guidelines, new website design and implementation, SEO, digital advertising, targeted email marketing, data tracking and adjustments, video storyboarding, and product design.Some of my favorite projects were: implementing a new website that auto-adjusted content based on our knowledge of the prospect; and branding a user conference where ~500 customers gather yearly to teach and learn together. Important skills included: time management and meeting deadlines, multi-tasking, willingness to provide vision while getting in-the-weeds, providing clear direction, creating processes for others to follow, implementing new tools, working closely with teams, working with developers to build new tools, using data to make decisions.

Raleigh, North Carolina, Us

As the lead designer and brand owner at Moodlerooms, my creative vision drove the company from startup in 2009 to acquisition by Blackboard in 2013. This was accomplished through successful brand design and positioning, specific marketing to our customer's unique journey, and continual data analysis and improvement. We saw a consistent MOM / YOY increase in brand recognition, web traffic, inbound leads, and lead conversions which lead to overall corporate growth and outstanding success.This was achieved through a delicate balance of big picture brand and vision planning, data analysis, and immediate-need design execution including: corporate identity, website strategy / design, digital and physical collateral, event booth design, video storyboarding, email marketing, social media, PPC and SEO management, advertisements, and product design/messaging. It was imperative that the brand touched every aspect of the customer's journey which required constant communication and a number of important inter-departmental processes to be put in place. Some of my favorite projects were: creating unique and disrupting event experiences that resonated well with our audience and caught the attention of our competitors; creating an try-before-you-buy experience for our prospects to be able to try out the product prior to purchasing; creating branding for a user conference where ~350 users would gather to teach and learn together.

Baltimore, Maryland, Us

At GBMC, I designed internal and external web pages for the launch of a new website. I worked closely with the marketing team to promote new marketing campaigns.

Baltimore, Md, Us

At The Maryland Zoo in Baltimore, I designed pamphlets, brochures, web banners, signage and coupons as needed. I developed skills in designing within a brand. I gained extensive experience in working under tight deadlines.

Baltimore, Maryland, Us

At Urbanite, I worked as an advertising intern gaining experience with the selling and production of magazine advertisements for a targeted audience. I developed skills in research while creating speculative advertisements for potential clientele.