Mallory Y. Email & Phone Number

New York, United States

• Pitch new business for financial forecasting and audience growth and retention strategies for nonprofit and startup clients in sustainable consumerism and innovative tech industries
• Analyze social and financial data for historical trends to establish quarterly and annual projections and goals to track against for startups entering into tech field
• Work with marketing teams to advance digital outreach, resulting in an increase of 8% - 11% audience growth across Q2 and Q3 of 2024 for startup clients
• Manage onboarding for SalesForce and Optimizely for startup and nonprofit clients and trained staff of 3-5 people on best practices and results evaluation
• Build out business cases for corporate strategy goals as they relate to annual growth and digital marketing outreach for start up clients seeking customer retention on top of revenue growth
• Participate in HubSpot trainings to develop best practices takeaways for clients seeking recommendations on CRM migrations

Brooklyn, New York, US

• Financial projections and analysis for organizations with revenue returns ranging from $5 million to $600 million to build a roadmap for YoY financial goals by channel and donor levels
• Created tailored strategic analysis with recommended next steps across fundraising, organic website, and email programs for clients resulting in audience growth of 22% YoY and expansion of recurring donors of 18% YoY
• Pitched, won, and built out SEO and website evaluation program for client with $600 million a year budget using Optimizely, Google Analytics, and Sprout Social
• Deployed online cross-client testing methodologies for email and web using Salesforce and Optimizely to assess the efficacy of diverse marketing campaigns and fundraising initiatives, which resulted in increased.
• Cultivated strong collaborations with both internal and external stakeholders, including executive leadership and client teams, to identify and address key growth opportunities and challenges for audience retention and.
• Managed programs for perpetual learning and professional advancement for two direct reports in addition to coaching and mentorship across team of 15 analysts spanning multiple office locations

Brooklyn, New York, US

• Designed recurring donor and new donor outreach strategy plans by analyzing fundraising market trends, developing competitor audits, and creating social listening analysis based on client budgets ranging from $5.
• Increased total donor value by 12% YoY during high volume campaigns through market trend analysis and recommendations for actionable strategies for enhanced performance
• Developed KPI evaluation and recommendations for tracking success across programs on an annual and quarterly breakout

• Crafted and executed fundraising campaigns for recurring donor acquisition and retention
• Conducted assessments of program impact and effectiveness through developing metrics for success such as infant health over time and return on donor dollar
• Analyzed organizational needs, conducted research, and offered strategic advice to enhance program activities and achieve goals

Wilmington, DE, US

• Point person for digital analytic insights for 100+ staff across organic social, partnerships, and video teams for improving audience engagement
• Analyzed audience engagement; developed and implemented metrics tracking for audience segmentation
• Analyzed and wrote demographic evaluation and engagement analysis of our digital outreach
• Oversaw an analytics coordinator; created and executed training on best practices and metrics for evaluating content success and reporting out

• Expanded customer acquisition by 16% across the platform through paid outreach and marketing approaches to account for audience segmentation
• Conducted quantitative and qualitative research for early intervention and customer retention in online outreach for audience growth
• Coached entrepreneurs and business founders on growth strategies through advertising, online organic, and in-person networking; created client goals for evaluating success

Washington, DC, US

• Oversaw data operations in Pennsylvania (budget of $4.8M), Michigan (budget of $5M), and Virginia (budget of $1.9M), and Florida (budget of $12.9M), which had historic rates of progressive turnout in the 2018 midterm.
• Analyzed voter file information and modeled behavior of voters to segment outreach efforts and identify key talking points across communities
• Traveled regularly to all states to assess data capabilities and develop strategy; on the ground monitoring of Florida’s results for the final month of the cycle
• Developed and implemented data trainings for 12-25 people. Topics included SQL, proprietary tools, and data integrity approaches for onboarding partner organizations
• Researched and identified potential social monitoring tools for assessing voter sentiment and high concern topics throughout the cycle

New York, New York, US

• Analyzed current drug market for pharmaceutical clients with multi-million dollar budgets year-over-year using ad spends and digital traffic evaluation
• Projected initial registrations, conversions, and potential retention streams for drugs based on market spend
• Identified opportunities for potential user tracking along with the user experience team to map user journey
• Researched and developed competitor analyses for new entrants into market for major pharmaceutical brand
• Created and oversaw data rapid response efforts for drugs receiving FDA direct to consumer marketing approval

• Member of the team that set nation-wide precedence on outreach for field staff of 150+ members
• Used online signup data and voter file information and modeling to identify potential volunteers and candidate supporters
• Developed visuals and key findings of our social media and volunteer outreach, which, along with training, provided a 32% increase in voter outreach as well as increased volunteer signups
• Analyzed social media audience and wrote report on text message signups determining message reach and paid media needs

Arlington, Virginia, US

• Oversaw paid and social media targeting using Google Analytics to improve conversion rates, which resulted in a 43% increase in online donations, a 23% increase in total online donation dollars, and a 300% increase in.
• Developed and presented best practices for A/B testing through Optimizely and Google Analytics across programs; oversaw test implementation and findings
• Oversaw paid advertising and media buys totaling $10,000 monthly for major donation requests across all channels; assessed opportunities for improving returns
• Trained international teams on KPIs used to chart growth and ensure consistent measurement and reporting
• Led weekly meetings to review metrics and advised Brand and Marketing team of eight people on results of any recent testing or program launches
• Managed monthly brainstorming sessions reviewing campaign KPIs

New York, NY, US

• Analyzed claims data and plan signup information to evaluate costs and best practices for segmenting plan groups
• Forecasted financial obligations and long term plan costs for 36 clients
• Negotiated plan costs and contracts with major health insurance resulting in savings exceeding $10,000 throughout the client’s contract

Ithaca, NY, US

Economic and Financial Policy

Washington, District Of Columbia, US

Master Of Public Administration - Mpa, Economic And Financial Policy

Bachelor Of Arts, Anthropology And Political Science