Mallory Jordan Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Led robust, fast-paced Marketing team where we served as both the strategists implementing single ticket sales campaigns and as the internal creative agency across all departments of the company.- Executed promotional materials, print and digital, for annual Gala, Subscription campaigns, and more- Managed media buying and Marketing budget targeted towards single ticket sales goals- Led the team towards building a more cohesive, consistent brand across all building signage, print and digital media- Adjusted budget strategically to include more affiliate marketing and artistic publicity photoshoots- Managed majority of external vendor relationships, including but not limited to graphic designers, videographers, digital ad agencies, and more- Launched Exec and Board level reporting- Upcoming production was about to break a ticket sales goal company record before departure- Almost launched a new website UX design and company's first email newsletter before departure- Began documenting processes, workflows, and brand guidelines that had yet to exist for the company to improve internal knowledge in Asana prior to departure

Phoenix, Az, Us

Oversaw the development of resource materials that support organizational marketing and communications needs. Supervising a team of four members, and in close collaboration with the Director of Marketing, the Associate Director implements, monitors, and evaluates marketing and communications strategy, including advertising, promotions, social media, and public relations to support company objectives and maximize positive exposure in local and national markets.

Phoenix, Arizona, Us

- Developed, supervised and oversaw all marketing plans and box office activity in support of theprofessional company, school, development department and community engagement department.- Directed all aspects of marketing plan execution, including subscription and single ticket sales,digital and traditional advertising, direct marketing, social media, public relations, group sales,telemarketing, and website design and maintenance.- Surpassed $2 million in sales for The Nutcracker before run of show began, breaking goal and the previous record sales of $1.74 million.- Surpassed Board and Executive set subscription goal and single ticket sales goal for FY23 in the first half of the 22-23 Season prior to the three Spring productions.- Developed, implemented and supervised more than $1.2 million annual department budget, long-range financial projections and strategic planning.- Oversaw content creation and production of print and digital communications, includingadvertising, performance programs, newsletters, e-mail communications, brochures and directmail collateral.- Created viral social media content with 610,000+ views.- Managed social media strategy, curating compelling organic content and ensuring dailyengagement on all platforms.- Directed the box office manager and team to provide a high level of customer service thatminimizes friction in the purchase path and fulfillment.- Worked collaboratively with the Director of Development to maximize earned and contributedrevenue.- Provided strong staff leadership to ensure department is meeting earned revenue goals. Skillfullycommunicated expectations to staff and effectively deliver regular, specific and objective feedback.- Served as an advocate for the company throughout the organization, in the community, andthroughout the larger community.

Scottsdale, Arizona, Us

- Managed Marketing team of Graphic Designer and Content Writer- Managing Editor of the Frank Lloyd Foundation Quarterly Magazine- Supported department with execution of marketing plans, social media, digital content and advertising strategies that increase audience engagement and size- Developed and executes social media strategies to support the Foundation’s exhibitions, programs, and events - Acted as main project manager for all marketing and communication projects, including the creation of the Frank Lloyd Wright Quarterly magazine- Supported all Foundation functions with individual marketing plans for each department.- Writes, curates, edits articles and compelling editorial content for Frank Lloyd Wright Quarterly magazine and across the Foundation’s digital platforms, including website, blog, email marketing, social media, advertisements, collateral, and other communication efforts to drive attendance and program and event participation- Tracks and evaluates analytics and other audience-specific data to help guide comprehensive and effective strategic marketing and communications plans- Proactively worked with team to execute creative ways to grow subscriber base, increase tour visitors, communicate impact of Foundation- Proactively built upon a network of established local, regional, national and international media contacts to maintain and build press relationships- Managed implementation and strategic use of marketing budget

Glendale, Arizona, Us

Managed all digital marketing efforts and agencies for AMMA Investments D.B.A. as Nature's Medicines across nationwide cannabis dispensaries. Work with the Marketing team to create integrated cross-channel digital marketing strategies that complement overall marketing campaigns and roadmaps.- Managed team of digital marketing specialists and agencies- Ran digital ad campaigns on cannabis industry platforms including Weedmaps (11:1 ROAS) and Leafly (14:1 ROAS)- Ran programmatic digital ads using geotargeting and geofencing that perform at 4:1 ROAS- Hit record-breaking sales with a greater than 25% increase from our 4/20 sales and pre-COVID top sales on our Marketing led Anniversary event - Launched Klaviyo email marketing platform and automated cart abandonment, browse abandonment, post-purchase, and replenishment series- Developed and executed strategies, campaigns, and automation for Email Marketing and Text Message (SMS) Marketing- Measured and reported on key analytics against KPI/ROI goals including website, email, paid ads, and social media- Created audience segmentations for targeted email and social campaigns- Managed all social media efforts- Developed a pool of social media influencers for all locations and brands respectively- Managed social media and website for Reefer Gladness edibles brand- Managed brand reputation and online presence, including but not limited to SEO, SEM, reviews, and directories- Trained markets to use social media tools- Worked with our SEO specialist and IT to drive website traffic/lead generation - Identified critical conversion points and drop off points and optimize customer funnels

Carmel, In, Us

Manage product sales and strategy, marketing campaigns, and animated video production for Allied’s digital marketing products and platforms in the financial services industry. - Digital product marketing and management with a focus on SmartVideo personalized video marketing solutions for financial institutions - Manage our Motion Graphics Video Animator and freelance resources - Creative direction and script writing for production of B2B and B2C motion graphics video across various financial products and services - Migrated and launched 240+ clients on dynamic video platform - Data management and content structure on dynamic video platform- Scope projects, consulting with team and client, to deliver personalized animated video, email marketing, and text (SMS) campaigns that deliver on engagement and conversion KPI goals- Manage relationship with Partner company SundaySky for SmartVideo product solution and platform management- Produce consistent product positioning across marketing materials, paid advertising, and digital product launches - Foster client relationships for Sales Reps through Discovery Call presentations, training on technical capabilities, and creating Statement of Work (SOW)

Carmel, In, Us

Responsible for the digital strategy, technical implementations, and content creation in digital marketing space. Brand management, strategic initiatives in our B2B markets, community management, and technical implementations fell under my role. - Built PR strategy for B2B product marketing campaigns (email, social media) to increase sales, brand recognition and Thought Leadership- Increased website lead generation by 18x in corporate website redesign with IT to build a multi-touch point digital strategy- Grew community brand engagement and impressions by 200% on Facebook, Twitter, LinkedIn- Provided content direction for new Thought Leadership content initiative across all digital platforms- Implemented funnel goals and persona profiles within SiteCore to begin personalizing our content- Application management to troubleshoot, solve for technical issues within the systems, including Salesforce Marketing Cloud and SiteCore - Trained teams of 2-8 regularly on our applications and technology, including Salesforce Marketing Cloud and SiteCore- Implemented 4 new digital tools to better support our employees’ initiatives- Measured and interpreted data to optimize content and build new initiatives in the digital spaceSupported my team, the Allied brand, and other departments during events through digital promotions, managing our online presence at the event, and producing all of the digital aspects required for that day or event, from building microsite webpages to running digital displays.

Created position to implement a social media marketing strategy and directly contribute to growth of email marketing & tech company.- Developed brand standards, content guidelines, and KPIs for content creation management, community management, and identifying success metrics- Adopted the responsibilities of a creative director for the digital media across all of our social media channels to maintain a consistent online brand that represented the company culture- More than doubled engagement across Instagram and Twitter within 6-month period- Wrote technical documentation for Social Studio, a Salesforce social media tool- Developed strategic business plan for nimblejack Social Media Services utilizing Social StudioFocused on ROE metrics to build up our audience and online presence from the ground, up and position company as a Thought Leader within email marketing industry. ROI metrics were funneled towards our audience directly contacting a sales representative or applying to job openings.

I worked with clients, independently, and with teams at Salesforce (formerly ExactTarget) to ensure the quality & accuracy of an email marketing campaign from HTML/CSS build to deployment. It was my responsibility to make certain that an email is designed, formatted and coded accurately, both visually and textually. I then verified the email deployment details before it was sent out to subscribers.- Ensured quality execution of email campaigns for more than 30 clients including AARP, Olive Garden, Universal Pictures, United Healthcare, Citi, PetSmart, 1stdibs, Disney, etc.- Developed and documented QA processes for clients (Salesforce) and internally to establish clear guidelines for training and implementation of these processes- Wrote and copy edited email driven content for various project-based client campaigns

Carmel, Indiana, Us

I worked with a group of clients to improve their digital marketing strategies. I managed a client's company websites, wrote web content, wrote company blogs, managed social media, responded to forums as the company's online presence and managed Search Engine Optimization (SEO).

Fishers, Indiana, Us

I worked for the events & registration department to plan their annual CEDIA EXPO. I assisted customers with the registration process, problem solving, and information regarding the Expo. I also organized CEDIA employee travel schedules and assisted in various tasks to prepare for the Expo.

Muncie, In, Us

Although I still had the chance to report stories using audio, photography and other multimedia, I became primarily a leader for online reporters. Along with one other Producer and an Online Manager, I led weekly meetings for the online team, kept the website up to date, assisted reporters with multimedia and editing skills, made sure assigned stories were being reported correctly and in a timely fashion and kept online and print connected as a whole.

Muncie, In, Us

I worked with a multimedia and writing team to create online and print articles. I personally focused on reporting, writing for print and audio slideshow stories. I was promoted to Producer.

I assisted a team of 4-6 in preparing, cooking, setting-up and serving at large catering events around Muncie, Ind. I also worked weekly in the K-of-C Bingo kitchen preparing food for hundreds of customers per night.

Muncie, Indiana, Us

I gave tours of the Oakhurst home that belonged to George Ball, gave school tours, assisted visitors, had extensive knowledge of gardens, Ball Co. history, and campus, helped with creative ideas and worked reception front desk shifts.

I wrote for the features section. I covered topics such as art, music, student/campus life and personal stories.

Charlotte, North Carolina, Us

I spent my winter break fact-checking stories for the February and March issues, I worked on small writing projects such as travel blurbs, and I performed daily office research and tasks.

Muncie, In, Us

I handled basic tasks (copying, shipping materials, research, etc.) as well as creative projects. I was involved in press conferences, meetings and international affairs. I was responsible for keeping websites current and updating databases. This included assisting in the creation of the Muncie Downtown business directory website.

I helped run the store by teaching customers the basic tools to painting personal pottery pieces. I also worked the register, helped clean and assist with stock. In addition, I taught art camps to elementary through middle school aged children as well as different adult art classes. I had to leave because I moved to Muncie permanently. It was very hard to leave my Creative Escape family.