Mallory Dunn Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Lead and executed the marketing strategy across multiple platforms: Instagram, YouTube, TikTok,Pinterest, and LinkedIn. Identified marketing pillars and voice for B2B and B2C consumers.Developed KPIs, Strategic Marketing Calendar and Social Content Calendar.Managed team of 30+ employees, contractors, and interns to execute marketing assets.Created a Tradeshow marketing strategy to increase awareness and traffic to booth.Driven organic Social Media growth and doubled follower count, awareness and engagement on Instagram, YouTube, and TikTok.Identified consumer path to Website and increased conversion rate by 50%.Executed all brand shoots with concurrent project timelines. Grande Cosmetics, Therabody, Dr. Jart,Amorepacific, and Babe LashAnalyze trends, KPIs, and Website data to create actionable insight on Marketing Strategy.Managed marketing budget for Facebook Ads and internal marketing strategy.Liason with skincare, beauty, and haircare brands to produce their creative marketing assets.High Quality B-roll, Testimonials and Creative Photoshoots.Project Manage the production schedule for shoots, including pre-production and post production timelines with data deliverables. Create shot lists and the creative production shoot schedule while coordinating with contractors to ensure client vision is executed.Created and managed production budget with props, wardrobe, talent, equipment and personnel.Directed high quality b-roll, interviews, product photography shoots and lifestyle shoots.Managed in house content creation team of editors, photographers, and videographers.Able to follow creative direction provided by established clients and create engaging story driven content for their current platforms like Website, Sephora, Ulta, QVC, and Social Media Platforms.Develop an internal project timeline to maintain an organizational flow of multiple projects.

Los Angeles Metropolitan Area

Lead the execution of marketing asset creation for Product Display Pages, Website, Ulta, and CVS.Created Social Brand Guidelines to drive organic Social Media growth across multiple channels whileidentifying and managing KPIs.Created brand assets that followed brand guidelines for Social Media and Strategic Campaigns for organic and boosted posts on Instagram and Tik Tok. Created several successful organic campaigns to increase awareness by 25%.Developed educational social content across multiple platforms while fostering relations with microinfluencers. Ensuring the educational story was maintained through other social accounts.Created sales educational materials for 700+ Ulta locations. Fostered relationships with Retail SalesManagers to train Ulta employees.

Orange County, California, United States

Worked as a Merchandise Sales Coordinator mainly focused on the operation side of the business. Was shortly promoted to a Retail Sales Manager and focused on driving sales for the store. Built relationships with vendors for events at the store. Motivated my team to achieve set goals.

Beauty Marketing & Product Development, Business, Management, Marketing, And Related Support Services

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies