Vice President, Customer Engagement
Current
Oct 2024 - Present
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Mallory Fetters Email & Phone Number
C-Suite Advisor & Thought Partner ▪ Strategy & Innovation Champion ▪ Boundary Spanner | Marketing industry leader translating data analytics into marketing strategies that improve performance and drive growth.
at
Analytic Partners
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
C-Suite Advisor & Thought Partner ▪ Strategy & Innovation Champion ▪ Boundary Spanner | Marketing industry leader translating data analytics into marketing strategies that improve performance and drive growth.
Location
New York, United States
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Mallory Fetters is listed as C-Suite Advisor & Thought Partner ▪ Strategy & Innovation Champion ▪ Boundary Spanner | Marketing industry leader translating data analytics into marketing strategies that improve performance and drive growth. at Analytic Partners, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Mallory Fetters.
Mallory Fetters previously worked as Vice President, Customer Engagement at Analytic Partners and AVP Marketing Operations at Cox Communications. Mallory Fetters holds Executive Mba from University Of California, Irvine - The Paul Merage School Of Business.
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Analytic Partners
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Profile bio
About Mallory Fetters
I am a results-driven leader with extensive experience at the intersection of marketing strategy, analytics, and execution. Through vision and collaboration, I have succeeded across industries, company type, and client verticals. I have built customer bases for start-ups, improved retention for legacy companies, and evolved brands of Fortune 500 companies.One of my core strengths is my ability to translate complex analytical insights into clear recommendations that resonate with audiences at all levels, including C-suite executives and board members. I am often called the “C-suite whisperer” because I know how C-suite leaders think and what they need to focus on. I excel at quickly distilling large amounts of information into easily understood pieces that can be acted upon and measured.I am known for my thoughtful, level-headed leadership, with a high degree of flexibility and accountability. I navigate challenges with poise and lead my teams to deliver exceptional results. My approach is defined by a genuine passion for fostering cultures of excellence through proactive problem-solving and collaborative decision-making. I believe that unlocking the potential of people and technology can drive innovation and sustainable growth. I thrive in fast-paced, evolving environments where I can leverage my expertise in successfully managing multiple large-scale initiatives simultaneously. I am energized by the opportunity to collaborate with forward-thinking organizations seeking to harness the power of data analytics and storytelling to gain a competitive edge and wow clients with results.When I am not working, I enjoy outdoor activities, cooking, and playing acoustic guitar. I am also an avid traveler and have been to Japan, France, Italy, Spain, Austria, Germany, Belgium, the Czech Republic, Sweden, and the Netherlands.My areas of expertise include: Marketing Strategy | Data Analytics | Data-Driven Decision-Making | Continuous Process Improvement | Cross-Functional Collaboration | Operations | Marketing Storytelling | Stakeholder Relationships | Strategic Problem-Solving
Current workplace
Mallory Fetters's current company
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13 roles
Mallory Fetters work experience
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Avp Marketing Operations
Cox Communications is a privately owned, premier telecommunications company with over 20,000 employees and annual revenue exceeding $10B, offering advanced digital video, internet, telephone, and home security and automation services to residential and business customers across the United States.I was recruited by the CMO to build their marketing analytics function. Upon successful delivery within six months of hire, I was promoted to senior director to manage the ongoing oversight of marketing and sales operational budgets.I played an integral role in implementing and championing an analytically driven approach to marketing operations and strategy across both business and residential sectors.▪ Recognized as top emerging talent within Cox Communications, chosen for exclusive mentorship by the chief executive officer and chief financial officer.▪ Drove a 70%+ improvement to marketing return on investment by providing data-driven optimization strategies in service to the chief marketing and sales officer.▪ Streamlined marketing's go-to-market lead times by 50% and enhanced operational efficiency through the implementation of structured, automated, and agile cross-departmental workflows.▪ Fostered cross-departmental collaboration by establishing and leading biweekly priority alignment meetings with senior leadership representatives across finance, marketing operations, strategy, and sales.▪ Accelerated marketing strategy innovation, data-driven decision-making, and adoption of analytics capabilities across Cox Enterprises by serving as strategic advisor, spearheading the establishment of forums to facilitate the sharing of best practices across divisions.
Jan 2023 - Jan 2024
Senior Director, Marketing Science
Dec 2019 - Dec 2022
Director, Marketing Science
May 2019 - Dec 2019
Product Manager
Based on my demonstrated success bridging analytical knowledge gaps for major global brands, I was handpicked by senior product management executives to transition from an account service role to spearhead product management efforts for emerging Google Analytics products.During my five-year tenure, I partnered with client CMOs (Booking.com, Disney, General Motors, Macy’s, Cox Communications, Domino’s, Comcast) to create and champion strategies that delivered industry-leading results.▪ Among top 10% of employees consistently awarded highest performance rating of "Exceptional Contribution.”▪ Drove +30% year-over-year surge in user adoption across product portfolio within the Google Analytics suite through orchestration of end-to-end product innovation initiatives.▪ Improved the transparency and objectivity of marketing measurement standards for the industry by launching Google’s first-ever Measurement Partners Program with 20+ verified third-party industry partners across seven measurement specializations.▪ Generated 20% average improvement in advertiser ad effectiveness for 60+ global brands.
May 2016 - May 2019
Manager, Measurement Solutions
Nov 2015 - Apr 2016
Senior Technical Solutions Consultant
May 2014 - Oct 2015
Practice Director
Adometry was acquired by Google in May 2014 and their technology is the foundation of Google Attribution 360.I was recruited to Adometry from Marketing Evolution and asked to spearhead the development of their new marketing attribution product, guiding it from concept to successful launch. As the strategic services lead, I collaborated with colleagues in data science, product, marketing, and sales verticals to drive the project forward. Clients served include REI, Mastercard, USAA, Levi Strauss & Co., Dish, and Citigroup. ▪ Directly contributed to 20% revenue growth by devising a comprehensive end-to-end services playbook, facilitating scalable implementation strategies for company’s new product offering. ▪ Managed and coached high-performing team of six client service account managers.▪ Chosen as part of select group offered retention packages during the Google acquisition, assuming a leadership role in facilitating employee transitions and onboarding as the initial Adometry representative at Google.
Jan 2014 - May 2014
Vice President
Marketing Evolution is a privately held marketing analytics company that leverages advanced data science and AI technology to help Fortune 500 companies measure and optimize marketing performance across media channels. Employee count: 50–100. Annual Revenue: ~$30M. I served as the head of the West Coast Division, acting as senior account executive leading client services, business development, and office operations. Some of my clients were Honda, Cox Communications, and HBO. ▪ Established Los Angeles branch of organization, growing office employee count by 10x in two years, overseeing all hiring, training, talent management, and office operations.▪ Generated 40% revenue growth for the company through business development oversight.▪ Managed and retained 60% of the company’s annual revenue by serving as the primary strategic advisor on flagship client accounts.▪ Improved operational efficiency by 25% by systematically addressing gaps in process, workflows, and information sharing across the organization. ▪ As member of company's executive board, aided in securing the company’s market leader position by advising on methodology enhancements and software innovation roadmaps.▪ Improved customer satisfaction and retention by spearheading client advisory board, providing advertisers with a forum to share marketing best practices across industries and situational factors.
Aug 2013 - Dec 2013
Associate Vice President
Jan 2011 - Aug 2013
Director Of Research
Jan 2009 - Dec 2010
Supervisor Of Research & Analytics
Jul 2007 - Dec 2008
Senior Research Manager
Apr 2004 - Jul 2007
2 education records
Mallory Fetters education
Executive Mba
University Of California, Irvine - The Paul Merage School Of Business
Bachelor Of Science (B.S.), Business Administration And Management, General
California Polytechnic State University-San Luis Obispo
FAQ
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Quick answers generated from the profile data available on this page.
What company does Mallory Fetters work for?
Mallory Fetters works for Analytic Partners.
What is Mallory Fetters's role at Analytic Partners?
Mallory Fetters is listed as C-Suite Advisor & Thought Partner ▪ Strategy & Innovation Champion ▪ Boundary Spanner | Marketing industry leader translating data analytics into marketing strategies that improve performance and drive growth. at Analytic Partners.
Where is Mallory Fetters based?
Mallory Fetters is based in New York, United States while working with Analytic Partners.
What companies has Mallory Fetters worked for?
Mallory Fetters has worked for Analytic Partners, Cox Communications, Google, Adometry, and Marketing Evolution.
How can I contact Mallory Fetters?
You can use AeroLeads to view verified contact signals for Mallory Fetters at Analytic Partners, including work email, phone, and LinkedIn data when available.
What schools did Mallory Fetters attend?
Mallory Fetters holds Executive Mba from University Of California, Irvine - The Paul Merage School Of Business.
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