Mallory Moyer Email & Phone Number

Darien, Connecticut, United States

● Compose bi-weekly newsletter with a 50%+ open rate. Newsletter content may include: compiling and editing staff recommendations; curating list of new book releases; announcing upcoming events.● Design multi-faceted marketing approaches in support of author and book events, incorporating social media campaigns, in-store signage, leveraging amplification via our community partners, and contributions to traditional print media in the area.● Provide in-store customer service, book recommendations, and retail support functions.● Refresh Barrett Bookstore website, including weekly book releases, event listings and RSVPs, store announcements, and newsletter archives.

Stamford, Ct

● Spearheaded and managed the Paid Media team, encompassing paid social and paid search advertising across both MNI and Harpoon lines of business. Standardized integration of paid social and paid search into all Digital Media Group processes and documentation to provide a more cohesive experience to clients who buy digital, search and social, from planning and trafficking to reporting and billing. ● Implemented social and search campaign lifecycle process to streamline operations and support increased volume with more efficiency. These tactics drove a 634% increase in paid social dollars from Q1 2017 to Q4 2017 and a 19.5% increase in paid search dollars from 2016 to 2017.● Supervised two specialists to manage day-to-day lifecycle of paid media campaigns including but not limited to: scheduled or ad hoc reporting, trafficking and campaign setup, pulling keyword lists, building social audience targets, pacing and delivery monitoring, optimization implementation.

Stamford, Ct

● Served agency and brand clients in support of the Harpoon line of business. Select duties include pulling reports, implementing optimizations, delivering contracted budgets, and recommending tactics for future advertising flights.● Contributed as an ad hoc “fixer” for at-risk accounts by introducing organizational and communication best practices to provide clear, calm client management and streamline team workflows.● Supervised two account managers dedicated to Harpoon business. Conducted weekly status calls with Harpoon sales reps and reporting calls with Harpoon clients. ● Developed and executed processes and documents to streamline Harpoon work flow, namely a live business status tracker, status call format/agenda, and internal kick off call process and template.

Greater New York City Area

● Orchestrated production of custom native executions within HuffPost Partner Studio (HPPS), from sale through post-campaign reporting, including custom video, long-form microsites, static and interactive infographics, collages, blog posts, and listicles. ● Guided client and agency stakeholders through entire HPPS production lifecycle, including: education relating to processes and native best practices; overseeing kick off calls; customizing production timelines; soliciting client feedback and managing revision requests; analyzing and reporting on native execution performance.● Collaborated with HPPS Content Strategists, Sales & Account Management, Ad Ops, Development, and other internal teams to create and launch native campaigns and meet client objectives. ● Advanced reach of native solutions across non-Huffington Post brands within AOL by collaborating with Ad Product and Ad Operations teams to test and implement native products on Tech Crunch, Engadget, Moviefone, Autoblog, Cambio, and others.● Evaluated native content performance against benchmarks and client KPIs. Assembled post-campaign reports.● Implemented onboarding process and documentation system for freelance vendors. Consolidated vendor and freelancer payment process under Program Management team. ● Strengthened client-facing documentation, like the kick off call and post-campaign reporting decks, to provide better clarity and communication of HPPS value offering.

New York, Ny

● Managed 60% of Taboola's Fortune 500 brands and ad agency-managed clients.● Implemented campaign launches (750+ in 2013), including asset/creative organization, use of tracking and/or retargeting codes, and trafficking via Taboola's UI. ● Optimized campaigns through creative diversification and A/B testing. Tailored optimization efforts to client-specific KPIs and campaign goals in keeping with Taboola best practices and network expertise. Provided ad hoc reporting and campaign analysis as requested.● Developed and introduced Brands & Agency team workflow process to streamline AE/AM/client interactions pre-launch, during flight, and post-completion.● Liaised with Product and Tech teams to provide interface and reporting improvement suggestions and troubleshoot issues.

New York, Ny

● Directed all US Ad Operations functions. Hired, trained, and developed two traffickers, collaborated with eight nationwide sales representatives, and supported the UK-based Ad Operations team after hours.● Provided superior customer service, tailored mid-flight performance reviews and recommendations, technical guidance, and training on Adfonic’s self-serve platform to 45+ clients, both agencies and direct advertisers.● Executed traffic, optimization, and delivery tasks for nearly 600 campaigns in twelve months including CPI, CPA, CPC, and CPM campaigns. Developed personalized optimization recommendations for clients to maximize performance by evaluating real-time, granular data points.● Continually analyzed processes, workflow, technical products and tools to diagnose issues and illustrate enhancements that elevate Adfonic’s user interface and campaign performance.

New York, Ny

● Streamlined and optimized worldwide procedures and performance via Total Quality Management techniques to continually improve system processes and encourage client satisfaction. Lead client, registrar, internal, and vendor audits and best practices reviews at company’s four production centers.● Pioneered a weekly incident trend report by client, production center, and business group manager, allowing for real-time identification of potentially at-risk clients and implementation of policy changes to prevent error recurrence.● Designed a document control system for sales training materials, ensuring compliance to ISO 9001:2008 requirements and promoting new hire training consistency at 65+ locations worldwide. Developed a Corrective Action/Preventive Action (CAPA) management system integrated into proprietary software tool, allowing for standardized reporting of client-based and other quality feedback globally. ● Trained and coached staff of seven global QA specialists on supplier quality management and incident trend analysis.

New York, Ny

● Advised retail clients on seasonal style purchases that would succeed with their specific clientele, ensuring client satisfaction and repeat business. Introduced “On Sale” line as a lower entry-point to attract new customers and encourage volume sales for existing buyers. Conceptualized and implemented new website design, brand ID, e-marketing, and first e-commerce capability.

Bethesda, Md

● Recruited vendors for service referral database www.weddingwire.com; increased brand awareness & customer loyalty. Mined and built strong vendor/consumer relationships in four major markets that became top producers in traffic, vendors and users.