Mallory Lapanowski Email & Phone Number

Metro Detroit

• Composed, edited, reviewed, and approved content for various B2B and B2C marketing channels, including promotional emails and workflows, social media, blogs, website and landing pages, press releases, sales materials.
• Monitored press and media for mentions, award opportunities, and content inspiration, creating opportunities for exposure and earned media.
• Coordinated with linguists and product leads for content ideas, cultural sensitivity reviews, and language course launches, ensuring inclusive, focused messaging.
• Monitored analytics, user feedback, and competitors to enhance content impact from an informed perspective.
• Led monthly and quarterly B2B Newsletters for K-12, Business, Public Library, and Higher Education administrative audiences, achieving a consistent 40% open rate.

• Focused on content review and production. Managed a team of 3 - 4 writers. Led communicationstasks and played key role in developing brand narrative for company rebranding and brand launchpromotions. Collaborated with.
• Led development of the company’s Internal Training Site, including creating new content andsales materials, providing the company with a central location for up-to-date information andresources.
• Entrusted to make team purchases and decisions in absence of Marketing Director and / orCEO, demonstrating efficiency and strong decision-making.
• Worked closely with directors, leadership, and executives on key projects and initiatives,ensuring confidentiality while providing perspective from the team.
• Developed and established processes and created documentation for client testimonials andcase studies to ensure consistency and quality.
• Led Whale Language Course April Fools’ campaign, which garnered attention from publicationssuch as The Washington Post and American Libraries Magazine.

Farmington Hills, MI

• Managed team of 10 creatives, including in-house writers, designers, and remote freelancers.
• Amended and enforced brand expression; voice, tone, style, and imagery, ensuring consistencywhile guiding and developing creative team members.
• Provided written and graphic creative direction and deliverables based on brand guidelines,best practices, and analytics, evolving marketing messaging and materials with the team.

Farmington Hills, MI

• Assisted in all aspects and functions of the marketing team, utilizing both writing and design skills.Served as interdepartmental representation and liaison for the Marketing team.
• Organized VIP trade show afterparty within a budget of $20K, coordinating all aspects includingvenue, food, and entertainment, composing event information for dissemination among salesteam members attending the show.
• Created interstitial ad series for online publication, resulting in the highest-performing ad in thepublication’s records in 2 years.
• Created personalized company business cards, used until company rebrand in 2019.