Mallory Lapanowski Email & Phone Number

Metro Detroit

Composed, edited, reviewed, and approved content for various B2B and B2C marketing channels, including promotional emails and workflows, social media, blogs, website and landing pages, press releases, sales materials, product copy, and video scripts. Focused on strategy, ideation, analytics, and research to generate meaningful, impactful content.● Monitored press and media for mentions, award opportunities, and content inspiration, creating opportunities for exposure and earned media.● Coordinated with linguists and product leads for content ideas, cultural sensitivity reviews, and language course launches, ensuring inclusive, focused messaging.● Monitored analytics, user feedback, and competitors to enhance content impact from an informed perspective.● Led monthly and quarterly B2B Newsletters for K-12, Business, Public Library, and Higher Education administrative audiences, achieving a consistent 40% open rate.

Focused on content review and production. Managed a team of 3 - 4 writers. Led communicationstasks and played key role in developing brand narrative for company rebranding and brand launchpromotions. Collaborated with PR teams for content ideas, media buys, and exposure. Sourced andinterviewed creative team candidates.● Led development of the company’s Internal Training Site, including creating new content andsales materials, providing the company with a central location for up-to-date information andresources.● Entrusted to make team purchases and decisions in absence of Marketing Director and / orCEO, demonstrating efficiency and strong decision-making.● Worked closely with directors, leadership, and executives on key projects and initiatives,ensuring confidentiality while providing perspective from the team.● Developed and established processes and created documentation for client testimonials andcase studies to ensure consistency and quality.● Led Whale Language Course April Fools’ campaign, which garnered attention from publicationssuch as The Washington Post and American Libraries Magazine.

Farmington Hills, Mi

Managed team of 10 creatives, including in-house writers, designers, and remote freelancers.● Amended and enforced brand expression; voice, tone, style, and imagery, ensuring consistencywhile guiding and developing creative team members.● Provided written and graphic creative direction and deliverables based on brand guidelines,best practices, and analytics, evolving marketing messaging and materials with the team.

Farmington Hills, Mi

Assisted in all aspects and functions of the marketing team, utilizing both writing and design skills.Served as interdepartmental representation and liaison for the Marketing team.● Organized VIP trade show afterparty within a budget of $20K, coordinating all aspects includingvenue, food, and entertainment, composing event information for dissemination among salesteam members attending the show, and overseeing creation of public-facing event promotions.● Created interstitial ad series for online publication, resulting in the highest-performing ad in thepublication’s records in 2 years.● Created personalized company business cards, used until company rebrand in 2019.