Mallory Kardish, Cm Email & Phone Number

Ottawa, On, Ca

Ottawa, On, Ca

- Contract break ends January 2025- Logistics director of our household consisting of two little ladies and one accomplished PhD graduate (completed summer 2024)- Completed my Chartered Marketer designation with a five month old and two year old running around at home

Ottawa, Ontario, Ca

- Strategic lead for digital program best practices, revenue generation, and brand strategy- Roadmap development of omni-channel customer journey with automated, personalized, and segmented targeting based on customer personas- Oversaw art direction of digital marketing programs- Management of a team of Marketing Specialists, Graphic Designers, and Web Admins responsible for email execution, builds and digital support- Owner of CRM platform DotDigital

Ottawa, On, Ca

- Led a three-year initiative that overhauled the loyalty marketing program to include a strong customer centric approach, complete redesign driven from market research, executive level business case sign-off, and incorporated an IT infrastructure overhaul- Day-to-day implementation and accountability for all aspects of the loyalty program, including but not limited to, developing the annual marketing roadmap, delivering benefits, defining customer journey improvements and churn reduction initiatives- Product owner of agile IT build for CRM & Loyalty automation platforms- Designed and coordinated seven engagement events per year, across Canada and the U.S., for top customers netting $100K in profit, ranging from intimate gatherings with executives to 200+ customers- Ownership of P&L of the loyalty program

Toronto, Ontario, Ca

- Ownership of full CRM Lifecycle email and online marketing initiatives from customer activation to customer winback in over 20 countries, and over 10 languages- Built retention strategy for the launch of the Kobo Plus subscription business – email and online experiences- Created the award-winning Kobo Super Points loyalty program’s retention strategy - 2016 Direct Marketing campaign for the Canadian Association of Marketing Professionals- Lead of a cross-functional task force to combat churn; creating a new churn metric, developing new churn prevention campaigns- Business case development for innovating projects and developing new initiatives (i.e. push marketing) along with producing annual strategic operating plans- Working daily with global teams throughout North America, Europe and South America- Directed team of 3 Marketing Specialists and 3 Analysts

Toronto, Ontario, Ca

- Develop and execute email and direct mail loyalty campaigns on a daily and ad-hoc basis, from strategy formation, to briefings, to creative approvals, to data extraction rules, to final deployment - Daily loyalty campaigns include Welcome, Renewal and Upsell with continual quality assurance checks in place- Manage relationships with and between multiple external vendors to execute campaigns- Creation of online loyalty portal for existing customers to enhance their customer experience with SiriusXM- Ownership of team budgets and forecasts, and tracking expenses, including estimates and invoicing for external vendors

Montreal, Quebec, Ca

- Develop and execute ongoing strategic loyalty marketing campaigns to reduce churn and maintain consumer and business installed base- Acquire vendor funding to reduce budget pressures and increase loyalty offers for targeted high churn risk customers- Lead for development of strategic plans based on post campaign analysis, future projections, churn and upgrade targets and budgets- Management of all customer facing tactics, online, in store, internal systems and direct mail communications for loyalty messaging- Created upgrades webpage to enhance online presence for existing clients on bell.ca - Coordinate and manage cross-functional team relationships to achieve consistent results- Forecasted models for daily, weekly and monthly churn and upgrade targets

Montreal, Quebec, Ca

- Lead for development of strategic plans to reduce churn based on past performance and future projections- Created weekly post mortem result presentation for senior executives- Developed forecasting models for daily, weekly and monthly churn targets

Ottawa, Ontario, Ca

Created lesson plans on case study analysis and graded final case studies for:- Fourth year International Marketing- Second year Introduction to Marketing

Ottawa, Ontario, Ca

- Designed and executed consumer and business direct mail campaigns - Attended trade show events to promote the professional programs division- Created a database to target prospective audiences and track enrolment generated through direct mail campaigns to assist in evaluating marketing efforts- Assisted in the coordination of event logistics and volunteers for school events- Provided lead direction and onsite supervision to event photographers; acting as lead contact and prime coordinator of photo shoots with photographer- Created monthly mass marketing materials to promote school activities

Ottawa, On, Ca

- Management of all divisional web content- Liaison with provinces to create an online searchable database - Created an extranet system for brand assets management

Ottawa, Ontario, Ca

Traveled across Canada to train employees on new systems being implemented with instructional material I created and designed, in both English and French languages.Highly involved in discussions and round tables to improve Canada Post's online presence.