Mallory Metz Email & Phone Number

Remote (Scottsdale, Az)

• Drive Account Growth: Develop and execute growth strategies for Nissan and Infiniti brands, aligning with strategic objectives and achieving market share gains above industry averages.• Customer Relationship Management: Build and strengthen relationships with executive-level stakeholders and decision-makers for both brands, supporting profitable growth and high customer satisfaction.• Collaborative Account Planning: Lead cross-functional teams in creating and implementing joint business plans specific to Nissan and Infiniti, ensuring alignment on account goals and growth initiatives.• Quarterly Business Reviews & Account Updates: Lead and present account plans to both Nissan/Infiniti clients and Interstate Batteries leadership, including quarterly business reviews and line reviews, showcasing progress on key initiatives and metrics.

Remote (Scottsdale, Az)

• Manage a team of direct reports to develop programs and initiatives that drive battery sales to achieve the annual operating plan objectives.• Responsible for strategizing and developing an overall integrated marketing plan. Oversee each marketing element from conception to execution and showcase programming and performance to senior leadership.• Develop vertically integrated marketing campaigns; including digital video, print, POP, email CRM, training modules, sales incentives, partnerships, branding and label changes. Cascade IB campaigns to internal associates, distributors and consumers. • Lead development of a yearly cross-functional calendar outlining time periods of focus and defined thematic support for internal teams and customer partners.

Remote (Dallas, Tx)

• Develop marketing and sales programs to grow existing dealers in collaboration with the Local Sales Center of Excellence team and Product and Channel Marketing teams.• Lead execution and post-program analysis for brand activation programs.• Contribute to sales growth objectives through strategic thinking, actionable insights, and marketing recommendations.• Collaborate cross-functionally with Interstate Batteries’ Account Executives, National Account Leads, Commercial Marketing, Learning & Development, Category Management and Insights/Analytics teams to identify insights and sell in and successfully activate programs.

Plano, Tx

• Developed, implemented, and managed consumer brand activation programs, communications, and in-market execution to achieve brand objectives; since 2019, executed 30+ programs with budget support of $7.5MM.• Supported over 10 brands across three different categories, managing creative agencies from brief to execution delivering on brand messaging and strategizing national programs to achieve business objectives.• Understood and communicated brands unique points of difference and key selling propositions to stakeholders including internal KDP departments, Field Sales, Bottlers, Retailers and Consumers.• Managed day-to-day workflow and relationships with cross-functional teams, partner agencies, vendors, and other entities.

Orange County, California Area

• Used data syndicated facts and figures to deliver effective sales presentations on Gallo products, promotional plans, and merchandising programs to retailers, maintaining 100% distribution in every outlet.• During the busiest wine and spirit season, increased Barefoot Cellars business by 48.2% in October with a 20% goal, significantly exceeded Edna Valley goal of 20% growth: growing 139.4% vs LY and 113.5% vs LM.• Gained industry experience of competitive sales trends and pricing in the marketplace sustaining specific pricing structures on all Gallo products and identifying sales trends in each account relative to the business strategies and practices of each decision maker.• Demonstrated proficiency in operative software through effective analysis of SAS, MDR, and Power Ranking. Utilized these tools to increase business by an average of 23% every month.

Tucson, Arizona Area

• Built brand awareness through local market trial strategies and generated sales through brand presence with consumers.• Provided live product samples, branded gear and apparel to students through targeted hand-to-hand sampling campaign.• Responsible for all Monster Energy product marketing, promotion, and event planning at the University of Arizona.• Executed personal marketing events to educate consumers about Monster Energy flavor profiles and manages operational aspects of product stocking and inventory records.

Corona, Ca

• Provided key insights through Retailer Intelligence Capstone project, showcasing the latest retailers and consumer trends across Monster Energy’s Top 120 Small Store accounts and Top 50 Large Store accounts. • Modernized Monster Energy Marketing Partner Presentations encompassing all event demographics, consumer insights, athlete updates, media opportunities, point of sale graphics and event schedules.• Developed new highly proficient tools across Excel and PPT to support efficiency for Monster Energy’s Customer Marketing team.

Tucson, Arizona Area

• Managed a team of 20 students and leads weekly group meetings to assist local businesses with their marketing and commercialization efforts.• Communicated with business principals, other student organizations, administrative offices, faculty, and community members.• Collaborated with business owners to generate strategic plans and focus their marketing efforts effectively.• Won the 2015 and 2017 Outstanding Small Club of the Year Award.

Greater Salt Lake City Area

• Drove regional sales initiatives: sold-in new SKUs, incremental displays and increased case volume 11% at 7 Eleven by August.• Utilized category management insights and data to reset merchandising equipment, update shelf schematics, and maximize location.• Filled product voids and ensured program execution: reported SKU availability and display activation aligned with merchandising standards.• Provided weekly recaps to management of field activities: new products sold, POS placements and program compliance.

Tucson, Arizona Area

• Generated consumer interest for Core Power™ by interacting with consumers, retail customers, athletes and sales prospects to create a positive brand image in the Greater Tucson Area.• Organized sales meetings on campus to drive sales through product presentations, protein trends and trial samples.

Greater Salt Lake City Area

• Assisted SkiUtah’s VP of Marketing & Operations by implementing marketing & PR efforts supporting Utah’s Top 11 ski resorts.• Increased social traffic through strategic insights & targeted posts across SkiUtah’s Blog, Facebook, Instagram, Pinterest & Twitter.• Conducted Business to Business selling via monthly sales calls to local businesses for SkiUtah’s ad space advertising initiative.

Greater New York City Area

• Created new addendum leads, checked ads for placement, and followed-up to ensure ads ran correctly. • Established rapport with CEO and after three weeks was managing all new addendum leads for the agency. • Developed print ad campaigns with executives, later selecting a photograph & creating tagline utilized in 2014 NYC Methodist Hospital ad campaign. • Marketing Agency experience with Omni-Channel media buys across print, digital, radio & social media campaigns.

Bachelor Of Science (B.S.), Business Family And Consumer Sciences/Human Sciences

Activities and Societies: Kappa Alpha Theta, AdCats, The National Society of Leadership and Success, Wildcats Committed to Animal Rescue.

Minor, Business Administration And Management, General