Mallory Schroth

Mallory Schroth Email and Phone Number

Senior Manager, Global Communications Platforms at Delta Air Lines @ Delta Air Lines
Mallory Schroth's Location
Atlanta, Georgia, United States, United States
Mallory Schroth's Contact Details
About Mallory Schroth

Ever since I've had the privilege of leading a team at work and my boys at home, I start every day with the acknowledgement and focus on making a difference in people's lives. It's fun to look back at how I got here. After graduating from the Grady School of Journalism at the University of Georgia, I had the chance to work at Concept Hub, Inc., a start-up social media agency in Atlanta, where I learned more than I could possibly imagine about online promotion and strategy as well as multiple business and life lessons. I then joined the Georgia Aquarium where I continued to follow my strong interest in social media conversation and research, website management and creative writing. In 2012 I moved on to The Coca-Cola Company's global digital communications team as a Social Media Analyst wearing many hats including digital analyst, blog manager and social content creator. Coke's passion-filled environment was contagious, and its truly international experience made it an incomparable experience I will always appreciate.Next up was Walmart where I immersed myself in a purpose-driven company, discovered the ins and outs of retail and learned daily from a super talented team. What an honor it was to continue the legacy of Sam Walton's vision.My newest exciting adventure landed at Delta Air Lines where I first aligned social media efforts across the business. Now I'm leaning into the other side of my digital love with a leadership role focused on the technology, governance, user experience, design and authoring community behind all the platforms and channels of our Global Communications Team.I'm also very passionate about traveling, personal finance, and understanding different cultures and perspectives. Life is a gift and I treasure every moment. Specialties: team building, professional development, new media, organization, strategic thinking, project management, research, client relations, collaboration, personable writing

Mallory Schroth's Current Company Details
Delta Air Lines

Delta Air Lines

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Senior Manager, Global Communications Platforms at Delta Air Lines
Mallory Schroth Work Experience Details
  • Delta Air Lines
    Senior Manager, Global Communications Platforms
    Delta Air Lines Aug 2020 - Present
    Atlanta, Georgia, Us
    Deliver on strategy to maintain and advance the channels and technology used across our Global Communications team, including our internal website, Deltanet, our external site for reporters, Delta News Hub, and email support on Salesforce. Using the Agile method, my team focuses on personalization, IT development direction, user experience, design, feature functionality, author relationships, data insights, and information security best practice.
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  • Delta Air Lines
    General Manager, Social Media
    Delta Air Lines Jan 2018 - Aug 2020
    Atlanta, Georgia, Us
    Collaborated with teams across Delta to drive meaningful, enterprise-wide social media enabled programs to advance customer service, reputation management, employee engagement, employment brand, work collaboration, customer loyalty, brand evangelism and operational excellence.
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  • Walmart
    Senior Manager, Digital Strategy
    Walmart Jul 2014 - Dec 2017
    Bentonville, Arkansas, Us
    As part of the Corporate Affairs department, our team supported Walmart's digital communications. My role focused on managing our social strategy, engagement, analytics and development.
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  • The Coca-Cola Company
    Social Media Analyst, Digital Communications
    The Coca-Cola Company Feb 2012 - Jun 2014
    Atlanta, Ga, Us
    •Assisted team with launch of The Coca-Cola Company’s new groundbreaking corporate website, Coca-Cola Journey – a digital magazine•Led launch of the Company’s first global corporate blog, Coca-Cola Unbottled, by organizing launch content and collaborating with all teams involved•Built strategies, managed and wrote content for corporate global presence on Twitter, YouTube, LinkedIn and Google+ (including leading our first ever Twitter chat)•Managed the Company’s content calendar for the blog and social channels and aggregate content from international markets•Created materials and trained employees globally on social media tools•Gathered, wrote and organized content for our bi-monthly internal newsletter to all Coca-Cola associates worldwide and our external newsletter to 48,000 subscribers•Monitored, tracked and analyzed social media results and discussion topics for management team and identified where issues could be surfacing•Worked with team to streamline social media efforts and company messages delivered online around the world•Provided listening, strategy and engagement support to internal departments on digital and social activations
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  • Georgia Aquarium
    Specialist, Digital Media
    Georgia Aquarium Sep 2009 - Jan 2012
    Atlanta, Ga, Us
    •Provided content and assisted in maintenance for Georgia Aquarium website•Managed and maintained Marineland Dolphin Adventure (a subsidiary of the Aquarium) website, content, design and direction•Executed strategy, scheduled and developed content for external and internal e-newsletters•Managed, maintained and enhanced social media sites for Georgia Aquarium and Marineland Dolphin Adventure •Assisted in developing online multimedia opportunities for Georgia Aquarium and Marineland Dolphin Adventure websites•Managed e-communications, social media and website traffic data for analysis •Promoted, engaged and monitored bloggers; Developed ongoing relationships•Maintained mobile projects including mobile site, applications, QR codes and SMS initiatives•Managed Digital Media Interns•Acted as liaison for social media initiatives and web design with interactive agency•Assisted in maintaining consistency in all aquarium communication and marketing
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  • Concept Hub, Inc
    Account Manager
    Concept Hub, Inc Jan 2009 - Aug 2009
    Alpharetta, Ga, Us
    •Used online tools for daily projects to promote clients including blogs, widgets, Flickr, Twitter, Delicious, and social networks •Created social media press room, press release and other materials for SoCon09, a social media un-conference in Atlanta •Researched online target audience and current social media presence to provide recommendations for client’s business plans•Wrote scripts, created PowerPoints and recorded voice-overs for several social media training guides on subjects including but not limited to LinkedIN, Facebook, YouTube, Twitter, RSS, tags, online research tools, and optimizing content•Recruited Atlanta organization leaders to become ambassadors of Public Broadcasting of Atlanta’s LENS on Atlanta social network and work with team in organizing meet-ups, training and networking events•Recruited, reviewed resumes and conducted phone interviews of intern candidates •Presented on basic social media tactics to North Fulton Express Network
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  • Sharefam Enterprises
    Social Media And Marketing Intern
    Sharefam Enterprises Aug 2008 - Dec 2008
    •Researched and wrote posts for weekly series and assisted with revamp of Where Families Connect blog•Brainstormed ideas for website, including an ambassador program and designed templates using InDesign and Photoshop•Increased traffic through commenting on related blogs, Twitter and Facebook and tracked progress with Google Analytics•Wrote, edited and pitched news releases and stories to relevant media contacts
  • Georgia Aquarium
    Communications Intern
    Georgia Aquarium May 2008 - Aug 2008
    Atlanta, Ga, Us
    •Served as Aquarium liaison for national and local media contacts, providing information, images, b-roll, tours and more•Composed and pitched Georgia Aquarium news to local print and broadcast media •Wrote press releases and fact sheets for media distribution•Developed Georgia Aquarium’s social media presence on YouTube, Facebook and MySpace•Updated and created Aquarium website pages, including the development of popular webcam pages•Attended release of sea turtle, Dylan, in Jekyll Island, GA, and assisted with on-site media surrounding event including Good Morning America•Assisted on broadcast shoots with crews from Discovery Channel, National Geographic, CNN and local affiliates•Assisted with hosting media for the launch of the Aquarium’s new immersion program, Journey with Gentle Giants, including Discovery Channel, Southern Living and The Los Angeles Times•Gathered content for and developed Aquarium entries and presentations for various public relations awards
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  • Concept Hub, Inc
    Online Street Team Intern
    Concept Hub, Inc Mar 2008 - Jun 2008
    Alpharetta, Ga, Us
    •Selected to create buzz around the Atlanta.net/ATL Insider website through tools including blogs, Twitter, social networks and virtual worlds•Conducted sales calls to increase awareness of online social media classes
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  • Melissa Libby & Associates
    Public Relations Intern
    Melissa Libby & Associates Dec 2007 - 2007
    Atlanta, Georgia, Us
    •Wrote press releases, biographies, personal notes•Organized media clips in Photoshop•Researched events, blogs and other activities related to clients
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Mallory Schroth Skills

Social Media Social Media Marketing Digital Media Blogging Public Relations Press Releases Social Networking Google Analytics Content Strategy Creative Writing Newsletters Digital Strategy Editing Marketing Strategy Youtube Email Marketing Research Online Marketing New Media Strategic Planning Strategic Communications Dreamweaver Digital Marketing Html Photoshop Microsoft Office Account Management Multimedia Event Management Written And Oral Presentation Skills

Mallory Schroth Education Details

  • The University Of Georgia
    The University Of Georgia
    New Media Certificate
  • Wheeler High School
    Wheeler High School

Frequently Asked Questions about Mallory Schroth

What company does Mallory Schroth work for?

Mallory Schroth works for Delta Air Lines

What is Mallory Schroth's role at the current company?

Mallory Schroth's current role is Senior Manager, Global Communications Platforms at Delta Air Lines.

What is Mallory Schroth's email address?

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What is Mallory Schroth's direct phone number?

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What schools did Mallory Schroth attend?

Mallory Schroth attended The University Of Georgia, Wheeler High School.

What are some of Mallory Schroth's interests?

Mallory Schroth has interest in Leadership, Innovation, Writing, Traveling, Social Media, Planning, Speaking, Reading, Running, Tennis.

What skills is Mallory Schroth known for?

Mallory Schroth has skills like Social Media, Social Media Marketing, Digital Media, Blogging, Public Relations, Press Releases, Social Networking, Google Analytics, Content Strategy, Creative Writing, Newsletters, Digital Strategy.

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