Marketing Product Specialist
Ottawa, Canada Area
Developed and executed marketing strategy for 3 business units with 15 product linesLed marketing excellence program for business units; achieved 100% for Q1 2016–Q2 2017Created multiple converting white papers, case studies, email campaigns, advertisements, articles, blog posts, and product sheetsCreated SEO strategies, Google AdWords campaigns, and revamped product web contentLed rebrand of support services; restructured program, created fresh brand, 2 press releases… Show more Developed and executed marketing strategy for 3 business units with 15 product linesLed marketing excellence program for business units; achieved 100% for Q1 2016–Q2 2017Created multiple converting white papers, case studies, email campaigns, advertisements, articles, blog posts, and product sheetsCreated SEO strategies, Google AdWords campaigns, and revamped product web contentLed rebrand of support services; restructured program, created fresh brand, 2 press releases, brochure, video, case study, white paper, blog posts, and an internal portal redesign Show less