Mallory Strange

Mallory Strange Email and Phone Number

Growth Marketing Manager @ Lighthouse Credit Union
Boston, MA, US
Mallory Strange's Location
Boston, Massachusetts, United States, United States
Mallory Strange's Contact Details
About Mallory Strange

Highly passionate challenger spirit with a consumer-first mindset. A dynamic and results-driven marketer with comprehensive experience in cross-functional project management, omnichannel integrated marketing strategy, and driving brand equity. Established proficiency in engaging consumers and loyalty retention, managing brand deliverables, agency onboarding & ambassador training, and vendor relations. An innovative and resourceful producer who utilizes creative and analytical thinking to drive company marketability, nurture brand growth, and develop industry-leading content to promote company services.strangeADJECTIVE1. unusual or surprising2. not previously known, heard, seen, or encountered3. exciting wonder or awe4. discouraging familiarity

Mallory Strange's Current Company Details
Lighthouse Credit Union

Lighthouse Credit Union

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Growth Marketing Manager
Boston, MA, US
Website:
lighthousecu.org
Employees:
308
Mallory Strange Work Experience Details
  • Lighthouse Credit Union
    Growth Marketing Manager
    Lighthouse Credit Union
    Boston, Ma, Us
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  • Lighthouse Credit Union
    Brand Manager
    Lighthouse Credit Union Apr 2024 - Present
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  • Colgate-Palmolive
    Associate Brand Manager, Oral Care - Tom’S Of Maine
    Colgate-Palmolive Mar 2023 - Apr 2024
    Kennebunk, Maine, United States
    Leveraged analytics, consumer insights, and competitive/market trends to develop and implement brand strategies and lead monthly diagnostics to identify growth opportunities and derive business solutions for Tom’s of Maine, a subsidiary of Colgate-Palmolive. Facilitated the launch of new products through the development of impactful go-to-market plans. Lead commercialization initiatives across brand portfolio, pricing strategy, and retailer channels in collaboration with cross-functional teams (Customer Development, R&D, Insights, Manufacturing, Supply Chain, Legal, et al). Managed business financials and ensured P&L alignment. Contributed to overall Brand Communication plans.- Member of Colgate Palmolive's Women's' Jump Start Network and LGBTQ&A Employee Resource Groups- Justice Equality Diversity Inclusion (J.E.D.I.) Steering Committee Member- Tom's of Maine Goodness Committee and Green Team Committee Member
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  • Newell Brands
    Associate Manager Brand Activation - Yankee Candle
    Newell Brands May 2021 - Mar 2023
    Directed integrated marketing campaigns to support Yankee Candle® (YC) global brand activations including ScentPlug®, Signature®, Studio®, and Well Living® Collections, YC Scent of the Year and seasonal fragrance launches across candle and home fragrance categories. Coordinated marketing strategies that supported new customer acquisition, growth marketing, customer engagement, and brand loyalty. Partnered with Marketing Analytics and Digital Marketing teams to track campaigns and optimize performance. Collaborated with cross-functional partners (Channel Marketing, Brand Development, EMEA, Brand Communications, Digital Marketing) and employee resource groups to design and implement omnichannel content strategies. Briefed the Home Fragrance Photo Studio and design teams on multimedia asset creation. Integrated customer/channel messaging into communication plans (in alignment with national retail distribution). Spearheaded user generated content and ambassador programs.- TerraCycle Recycling Program Partnership Lead- RAY Women’s Professional Development Employee Resource Pillar Lead- Member of the Corporate Sustainability Home Fragrance Green Team- UMASS Student Partnership Program Co-Lead- Internship Mentor- Led partnership collaborations with Vera Bradley® & Japan American Society of Washington D.C. for Spring 2022 and 2023 collection launches
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  • Hannaford Supermarkets
    Loyalty Marketing
    Hannaford Supermarkets Nov 2020 - Jan 2021
    Scarborough, Maine, United States
    Managed development and implementation of customer loyalty programs through offer management, communication, and successful targeted digital Rewards promotions. Assured accuracy of offer rollout and reported out on progress of campaign.
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  • Planet Fitness
    Marketing Project Manager
    Planet Fitness Mar 2020 - Aug 2020
    Designed and implemented impactful marketing plans for new club locations and maintained overall marketing strategy and business goals. Prepared media strategy and project schedule, monitored performance, resolved challenges, and selected creative tactics and messaging to best fit market demographic. Managed ad hoc marketing requests for operations team members, asset trafficking, and vendor needs. Negotiated annual vendor and corporate contracts, sponsorships, and partnerships. Managed budget with forecasted spends. Assured brand consistency and provided guidance to vendors, designers, and creative direction on localized assets. Produced supplemental copywriting when necessary. Summarized results and outlined best practices for corporate initiatives.
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  • Planet Fitness
    Senior Marketing Specialist
    Planet Fitness Mar 2018 - Mar 2020
    Hampton, Nh
    Optimized media to bolster underperforming clubs. Minimized competitive intrusion, leveraged CapEx improvements for greatest investment return, drove membership sales, and increased company Black Card membership acquisition rate. Constructed targeted marketing messages and plans from consumer insights and market data. Managed local advertising fund budget and ensured forecasted spend/P&L alignment. Facilitated new vendor onboarding to accounts payable and coded invoices for processing. Oversaw all contract renewals. Developed and integrated best practices and innovative solutions for localized marketing needs. Communicated project priorities and allocated tasks to operations team members for club events. Implemented initiatives from national marketing teams. Created original store window designs, direct mail, and out-of-home billboard designs for local assets. Outlined monthly offers to operations teams. Programmed offers into club content management system. Updated website information. Uploaded club photos and 3D tours to website. Constructed local email marketing and supervised Salesforce marketing cloud account. Created, executed, and promoted marketing plans for new store locations. Solidified details for PR announcements in relation to corporate clubs and transferred information to internal/external PR agencies. Compiled ROI analysis for monthly sales.
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  • Planet Fitness
    Corporate Marketing Specialist
    Planet Fitness Jan 2015 - Mar 2018
    Greater Boston Area
    Curated assets for local media and upheld brand standards. Ensured timely completion of projects. Supervised asset trafficking and management of omnichannel media assets (TV, radio, digital platforms, OOH, and guerilla marketing). Generated ad hoc field operation marketing tools and provided supplemental copywriting for localized assets. Constructed compelling brand activations for community outreach. Bolstered brand value and implemented recommendations cross-functionally to test initiatives and deliver KPIs. Built strong collaborative relationships with team members, vendors, agencies, and partners. Refined onboarding process for new brand partnerships. Performed market visits and provided feedback. Approved all tagged media assets, corporate club social posts, and TV/radio scripts.
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  • Asen Marketing & Advertising
    Social Media Coordinator
    Asen Marketing & Advertising Feb 2014 - Aug 2014
    Knoxville, Tennessee Area
    Developed new business partnerships and served as primary account manager. Provided strategic recommendations and tailored proposals to achieve marketing goals. Conducted field research, deriving actionable insights and impactful ideas to drive consumer objectives. Provided copywriting for client and company owned social accounts. Rebranded business LinkedIn and webpage. Wrote and developed video treatments, produced and field directed, and provided post-editing recommendations for commercial shoots. Educated and mentored team on emerging digital trends, industry news, and content creation opportunities.
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  • Asen Marketing & Advertising
    Marketing Consultant
    Asen Marketing & Advertising Mar 2013 - Aug 2014
    Knoxville, Tennessee Area
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  • Jupiter Entertainment/Weinstein Co.
    Assistant Production Coordinator (Apoc)
    Jupiter Entertainment/Weinstein Co. Mar 2012 - Nov 2012
    Myrtle Beach, South Carolina Area
    On location filming of TLC's Welcome to Myrtle Manor, Season 1.Developed organized and accurate client deliverables and field notes. Facilitated talent and crew call times, scheduling, crew transport, and acquiring releases. Supplemented casting, location scouting, and network pitch presentation. Contributed to set construction, lighting setup, and segment preparation and execution.
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  • University Of Tennessee
    Graduate Assistant, Department Of Advertising
    University Of Tennessee Jan 2011 - Dec 2011
    Knoxville, Tennessee, United States
    Representative for the School of Communications providing counsel for students in using Media Flight Plan, Ad$pender, and Simmons/Nielson Census Data software, and contributed to ongoing projects for the Department of Advertising.
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Mallory Strange Skills

Advertising Social Media Facebook Social Media Marketing Marketing Strategy Video Production Social Networking Marketing Communications Online Marketing Market Research Television Public Relations Powerpoint Customer Service Integrated Marketing Video Strategic Planning Microsoft Office Writing Blogging Research Brand Development Broadcast Post Production Digital Media Web Design Advertising Research Analysis Spss Public Speaking Marketing Research Avid Media Composer Microsoft Word Microsoft Excel Reality Pinterest Google Docs Google+ Crisis Communications Camera Strategy Development Word Excel Customer Relations Promotions Skype Production Planning Instagram Twitter Facetime

Mallory Strange Education Details

Frequently Asked Questions about Mallory Strange

What company does Mallory Strange work for?

Mallory Strange works for Lighthouse Credit Union

What is Mallory Strange's role at the current company?

Mallory Strange's current role is Growth Marketing Manager.

What is Mallory Strange's email address?

Mallory Strange's email address is ma****@****nds.com

What is Mallory Strange's direct phone number?

Mallory Strange's direct phone number is +120368*****

What schools did Mallory Strange attend?

Mallory Strange attended University Of Tennessee-Knoxville, Castleton University.

What skills is Mallory Strange known for?

Mallory Strange has skills like Advertising, Social Media, Facebook, Social Media Marketing, Marketing Strategy, Video Production, Social Networking, Marketing Communications, Online Marketing, Market Research, Television, Public Relations.

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