Mallory Franzen personal email
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Mallory Franzen phone numbers
I am an eCommerce expert with a proven track record of helping direct to consumer brands SCALE. I work in scrappy, ROI-focused environments and I'm adept at developing strategies that drive revenue and growth. I focus on customer acquisition and the metrics that matter: audience, revenue, and profit.With ten years of experience, I have managed the growth of 40+ clients, overseeing and directing all online marketing efforts with a specific emphasis on paid marketing strategy and optimization. Specific areas of expertise include:► Facebook and Google ad management and optimization► Data-driven conversion rate optimization ► Campaign planning and execution► Shopify ► Communicating complex ideas into actionable insightsIn 2019, I launched AMASOUK, bringing together my passion for working with talented artisans in and my eCommerce expertise. AMASOUK works directly with master artisans from across the globe to design and create beautiful handbags used time-honored techniques and local materials.
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Fractional Cmo | Growth Marketing ExpertFranzen Digital Apr 2020 - PresentDenver, Colorado, United StatesI work with scrappy eCommerce brands that want to scale. I'm adept at developing strategies that drive the metrics that matter: customers, revenue, and profit.Specific areas of expertise include:► Develop marketing strategy for short and long term► Identify and prioritize new channels for growth► Build out and lead fractional marketing teams► Paid media strategy► Communicating complex ideas into actionable insights
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FounderAmasouk Nov 2019 - PresentDenver, Colorado, United StatesHandcrafted bags from every corner of the globe, designed using time-honored techniques and local materials. Symbols of globally inspired style and a generational commitment to craftsmanship, our handmade bags are timeless pieces for storied living. -
Vice President Of Digital StrategyBoomn Sep 2017 - Apr 2020Greater San Diego AreaBoomn is an ROI focused digital marketing agency specializing in customer acquisition for top ecommerce brands.As the VP of Digital Strategy, I developed multi-channel digital strategies to increase customers and profitability based on consumer insights and data. It’s a mix of science and art, data and creativity. I am an information-gatherer by nature, and we have no shortage of information at our fingertips. A lot of my job involves studying data, understanding the story it tells and then developing creative initiatives to improve results for our clients so they can serve their clients better. -
FounderMagnifyre Jul 2013 - Sep 2017Greater San Diego AreaMagnifyre is a boutique digital marketing agency that helps businesses and nonprofits expand their impact through transformative Inbound Marketing strategies. My primary goal is to empower and enable our clients and partners by understanding their mission, designing and executing digital strategies to support the mission, and serving as a strategic resource.• Identify and build new client relationships through conferences, speaking engagements, and partnerships.• Translate a vision for online marketing into coherent digital marketing strategies• Design & implement integrated digital strategies incorporating organic search, paid ads, website design & inbound marketing for 33 clients• Build, maintain and evolve partner relationships including negotiating renewals and amendments.• Project management including capacity planning, team building, and ensuring that projects support an organization's mission. -
Web Marketing AnalystVeterans United Home Loans Feb 2013 - Apr 2014Columbia, Missouri Area• Created and sold data-driven solutions to expand inbound marketing efforts and personalize the customer experience. Such efforts included implementing lead scoring and leveraging third-party data in marketing efforts. • Project Manager for multi-channel marketing campaigns. Led requirements gathering; coordinated cross-team collaboration, vendor negotiation, project timeline and goals.• Developed buyer personas using qualitative and quantitative research. Mapped customer touchpoints, then queried customer data via marketing, CRM and SQL databases to identify experience enhancements and business opportunities.• Presented findings to senior management and counseled department heads on customer lifecycleimprovements. Designed and led the company-wide Customer Journey/Buyer Persona rollout with a focus on optimizing the sales funnel, improving marketing, communication and sales efforts. -
Web Data AnalystVeterans United Home Loans May 2012 - Feb 2013Columbia, Missouri Area• Determined campaign KPIs, perform A/B testing, and translated results using clear visuals.• Utilized Tableau to create clear visuals; disseminated and presented to marketing and sales department heads.• Maintained on-going relationships with vendors. Conducted product evaluations, participated in vendor selection, and fostered vendor partnerships.• Configured tracking tools like Google Analytics to ensure proper data collection. • Studied conversion points and optimized user funnels.• Collaborated with Business Intelligence team to merge data from CRM, Google Analytics and Marketo for more in-depth analysis of website visitors post-visit.
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Student ManagerThe Southwestern Company Sep 2009 - Sep 2011Recruited, trained and mentored two students through a summer direct selling program. Assisted with weekly training and management of 20+ other salespeople. Developed managerial and public speaking skills through 200 hours of additional training. -
Independent ContractorThe Southwestern Company Feb 2009 - Sep 2011Independent contractor in direct sales of educational products. Executed all ordering, inventory, sales, accounting, scheduling, presentation, and delivery of products. Analyzed sales statistics and developed individual training to foster improvement.- Personal Retail Sales of over $21,700 in 12 weeks- Ranked 76th of 3,000 First Year Dealers
Mallory Franzen Skills
Mallory Franzen Education Details
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Business Management
Frequently Asked Questions about Mallory Franzen
What company does Mallory Franzen work for?
Mallory Franzen works for Amasouk
What is Mallory Franzen's role at the current company?
Mallory Franzen's current role is Founder @ AMASOUK | Ecommerce Expert.
What is Mallory Franzen's email address?
Mallory Franzen's email address is mw****@****ail.com
What is Mallory Franzen's direct phone number?
Mallory Franzen's direct phone number is +157326*****
What schools did Mallory Franzen attend?
Mallory Franzen attended University Of Missouri-Columbia, The University Of British Columbia.
What skills is Mallory Franzen known for?
Mallory Franzen has skills like Social Media Marketing, Leadership, Social Media, Marketing, Facebook, Social Networking, Sales, Marketing Strategy, Digital Marketing, Google Analytics, Web Analytics, Microsoft Excel.
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