Maria Luiza B. Email & Phone Number

State Of Paraná, Brazil

Curitiba, Brazil

• Creation and optimization of Workflows in HubSpot;• Planning of actions and strategies;• Development of communication content in Spanish and Portuguese using tools like HubSpot and Beamer;• Creation of lists and client segmentation based on defined ICPs;• Opening of Tickets and Deals for internal teams using HubSpot;• Active cooperation with Customer Success, Sales, OPS, and Product teams to understand gaps and necessary actions for improvement of results;• Creation, monitoring, and presentation of result reports.• Continuous monitoring of key metrics for measurement across communication channels worked on.• Creation and optimization of Workflows in HubSpot;• Planning of actions and strategies;• Development of communication content in Spanish using tools like HubSpot and Beamer;• Creation of lists and client segmentation based on defined ICPs;• Opening of Tickets and Deals for internal teams using HubSpot;• Active cooperation with Customer Success, Sales, OPS, and Product teams to understand gaps and necessary actions for improvement of results;• Creation, monitoring, and presentation of result reports.• Continuous monitoring of key metrics for measurement across communication channels worked on.

• Production of journalistic content for websites, social media, and books;• Creation of texts with a focus on SEO and HTML code programming;• Digital marketing consultancy for companies and freelance professionals;• Planning of digital marketing strategies, with definition of objectives and KPIs;• Translation of texts for websites and social media.Companies/Organizations:• Galápagos - www.galapagosnews.com.br (Brazil)• Hellotickets - www.hellotickets.es (Spain)• Pipefy - www.pipefy.com (Brazil)• Sinfac-PR: Sindicato das Sociedades de Fomento Comercial - sinfacpr@sinfacpr.org (Brazil)• Associação dos Amigos do HC - www.amigosdohc.org.br (Brazil)

Madrid, Spain

• Keyword research using tools such as Ahrefs and Google Trends;• Development and optimization of texts on telecommunications and finance, based on SEO and Content Marketing techniques;• HTML programming;• Planning of website content strategies, with insights derived from tools such as Ahrefs, Google Analytics, Google Search Console, Google Trends, and benchmarking;• Analysis of performance of published content on the website using Google Analytics, Ahrefs, and Google Search Console;• Technical SEO analysis of published content on the website using SEObility, Lighthouse, Google Search Console, and Ahrefs.

Curitiba, Brazil

• Strategic planning for social media and company website; Focus on improving follower engagement;• Content creation for website and social media channels (Facebook, Twitter, and Instagram);• Collaborated with the Press Office team to develop strategies for new releases and campaigns;• Contributed to the creation of the organization's new website; Focus on enhancing user experience and SEO;• Writing for institutional materials (reports, flyers, brochures, etc.);• Social media and website event coverage;• Internal communication.

Www.Expressocultural.Com

• Production of cultural news articles;• Coverage of live events;• Writing reviews and critiques;• Editing and publishing content;• Website maintenance;• Administration.

Curitiba, Brazil

• Writing press releases for clients;• Writing content for client websites and magazines;• Clipping;

San Antonio, Texas, United States

Work exchange at the Sbarro fast food chain. During this three-month experience, I was able to improve my English and work with people from different countries and cultures.

Master In Digital Marketing, Digital Marketing

• Content Creation, Storytelling • Branded Content • Branding • Public Relations & Communication • Social Media, website and mobile.

Pós-Graduação Em Mídias Digitais, Comunicação

• SEO • Storytelling • Estratégias para redes sociais • Google Analytics • Google Ads • Comunicação multimídia

Comunicação Social - Hab. Jornalismo

Activities and Societies: • Cobertura do Festival Olhar de Cinema 2014. • Cobertura do Festival de Curitiba de 2013 e 2014. • Cobertura.