Alicia Malone Email & Phone Number

Wakefield, Massachusetts, United States

Creates and executes an award-winning podcast & blog series, Paving the Way: Inspiring Women in Payments, to draw attention to the deficit of women in technology professions, particularly in the payments industry.Develops and hosts an award-winning monthly podcast series, Coffee with the Council featuring interviews with various stakeholders on topics that matter to the industry.Builds, implements and executes communications programs aimed at growing greater public and PCI stakeholder awareness of PCI Security Standards Council priorities.Develops and executes a proactive communications and stakeholder engagement strategy geared toward gaining allies and strategic partnerships.Develops messaging that advances the PCI SSC's goal of increasing positive communications coverage/opportunities and garnering support and relationships with third-party influencers.

Wakefield, Massachusetts, United States

Oversaw day-to-day marketing activities focused on the planning, managing and execution of projects and timelines related to marketing campaigns for Virtual's largest client, PCI Security Standards Council.Managed regular updates to client's online presence, including web content.Facilitated a weekly status call between Virtual and PCI Security Standards Council teams.

Washington D.C. Metro Area

Led the consumer media effort for the 2016 opening of MGM National Harbor Resort & Casino in National Harbor, MD and helped manage media relations during construction of MGM Springfield Resort & Casino in Springfield, MA.Designed and implemented a strategic communications program to integrate advertising, social media and marketing into every step of the plan.Achieved outstanding media coverage for several major milestones and key announcements on the hotel/casino projects.

Washington, Dc

Generated publicity for Washington, DC and the Capital Region USA (CRUSA) - consisting of Maryland, Virginia and DC - as both a leisure and a business destination; focused primarily on international consumer media, domestic travel trade and domestic meetings trade publicationsEmbarked upon Media Missions to DC's major visitation markets including the UK and Ireland, Germany, France, Brazil, Canada, China and Australia. Promoted new airline service into existing and emerging markets.Coordinated and executed individual and group press trips and familiarization tours to Washington, DCWorked closely with the local public relations community to stay on top of new developments, trends and to garner participation with media visitsEdited content for the biannual Official Visitors Guide; provided ongoing content for the website; wrote press releases, media alerts, executive talking points, presentations

Las Vegas, Nv

Generated publicity for Las Vegas, Nevada, and the greater SouthernNevada region, as both a leisure and a business destination; focusedprimarily on pitching domestic travel trade and leisure consumer mediaProduced a monthly media newsletter, maintained weeklycorrespondence with the resort public relations community, developedpress releases, talking points, media alerts and an electronic press kitOn-camera correspondent and writer for a local television program“Las Vegas 360: Travel & Tourism”Coordinated and executed media familiarization toursDeveloped social media programming and strategies

Las Vegas, Nv

Generated publicity for Consolidated Resorts, Inc., HawkridgeCondominiums, Hannah’s Restaurant and Hofbrauhaus Las VegasCopywriter for collateral including brochures, advertisements, presskits, referral cards, and website copyResponsible for writing a weekly advertorial for the local newspaper

Las Vegas, Nv

Responsible for generating publicity for a variety of clients including Becker’s Steakhouse and Manpower Inc. of Southern NevadaDeveloped press releases, press kits and pitches for local print and broadcast mediaResponsible for writing a weekly advertorial for the local newspaper

Las Vegas, Nv

Generated publicity and brand awareness for ten casino resortsincluding Bellagio, MGM Grand, Mandalay Bay, The Mirage, TreasureIsland, Luxor, Excalibur, New York-New York, Monte Carlo andCircus CircusSpecialized in Food & Beverage publicity for nearly 200 restaurantsand their chefsSuccessfully organized media photo shoots, film shoots and interviews

Las Vegas, Nv

Hotel Operations Supervisor Oversaw the daily operations of the registration desk including guest interaction and managing over 100 full-time employees Hotel Operations Relief Training Facilitator Conducted 10-day training courses for front desk new hires. Developed training manuals/materials Guest Service RepresentativeRegistered guests into the hotel and handled check-out procedures in a variety of capacities including at the front desk, at the airport satellite counter and in the VIP Lounge Reservations SpecialistHandled over 120 phone calls per day for hotel room, show tickets and restaurant reservations

Bachelor Of Arts, Communications

Associate Of Applied Sciences In Computer Science, Computer Programming

Activities and Societies: Lane Women in Technology Group