Erin Malone Email & Phone Number

Ste-Anne-De-Bellevue

• Produce layouts, designs and other graphic elements for major sales campaigns• Focus: Packaging, Web content, email marketing, advertising• Point person for artwork requests (internal and external), coordinate fulfillment with the graphics team • Manage image database & e-blast system• Coordinate proofing process for Graphics to ensure brand standards are followed• Lead weekly meetings to ensure collaboration and consistency within the Graphics team

Ste-Anne-De-Bellevue, Qc

Lead the production of direct marketing material for major sales campaigns. Produce creative concepts for print and digital mediums: - Packaging, brochures, handbooks, newsletters, advertisements, price list catalogue- E-newsletters, web banners, GUI, social media graphicsEstablish and implement design standards and artwork approval processes.Quality check and approve print production proofs.Coordinate graphics team meetings.Conceive set designs and coordinate photo shoots:- Design and sketch set layout- Select tiles, fixtures, furniture and decor items- Place props and prepare set for shooting- Produce shot list and shoot photos- Retouch photosManage large image and document database, and establish file naming conventions.Collaborate with international subsidiaries to ensure brand consistency throughout all marketing channels (Europe, Canada, USA).Communicate directly with clients to provide assistance with marketing needs.Provide support/training to employees on an individual or a group basis as needed (Adobe Creative Suite, Microsoft Office, Exact Target, OpenText, Canto Cumulus).

Wrote copy for various internal and external audiences (articles, product descriptions, letters, advertisements, corporate policies, press releases). Managed and optimized internal communication channels (website and newsletter), and maintained corporate social media accounts.Proactively monitored the results of advertising initiatives. Led the production of direct marketing material for major sales campaigns. Produced creative concepts for print, web and television. Conceived set designs and coordinated photo shoots. Collaborated with international subsidiaries to ensure brand consistency throughout all marketing channels (Europe, Canada, USA).Attended Trade Shows to maintain media relations.Planned, promoted and led the organization of corporate events and activities for employees. Communicated directly with clients to provide assistance with marketing needs.Worked directly with President and Directors to establish agendas for various meetings and focus group sessions. Recorded meeting minutes and communicated essential information (decisions and assigned tasks) to attendees. Developed, executed, and analyzed the results of upward communication to help increase employee engagement.Provided support/training to employees on an individual or a group basis as needed (Mac OS X, Windows, Adobe Creative Suite, Microsoft Office, IBM Lotus Notes).

--Part time graphic design, copywriting and marketing services provided to various Canadian and American organizations.--

Led the production of the corporate bi-monthly newsletter. Wrote copy for marketing material (articles, data sheets, advertisements, press releases, web content).Designed online and offline marketing campaigns.Developed and implemented advertising strategies.Negotiated contracts.--ACHIEVEMENTS:Initiated a complete re-design of the corporate bi-monthly newsletter (layout, design and copy) which resulted in increased readership.

Produced mock-ups for clients, and prepared files for large-format printing.

Marketing

Publication Design & Hypermedia Technology

Activities and Societies: Co-host/Performer: JAC Variety Show, 2003Award: Best Web Content (PDHT Trade Fair, 2004)