Malorie Swartz Email & Phone Number

Munich, BY, DE

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Munich, Bavaria

• Devised and executed all aspects of the marketing strategy to drive brand awareness and lead generation
• Established brand authority by analyzing insurance topics and creating thought leadership to promote education amongst event professionals
• Responsible for the evolution of the brand image
• Participated in product planning and strategy sessions to ensure product continued to meet customer needs and business objectives

Remote

• Created articles for various BKA clients for publication online focused on a wide range of topics including business, technology and travel
• Conducted research to generate informative and engaging blog posts that direct readers to company websites
• Implemented SEO best practices to enhance quality of posts and drive client’s business objectives to maximize website visits

Silver Lake, MI

• Strategized and implemented improvements to enhance customer experience and drive repeat revenue goals
• Demonstrated visible operational leadership and management to 15 part-time seasonal staff
• Managed day-to-day operational activities including head office, housekeeping, maintenance and administration
• Maximized occupancy rates and profitability through utilization of internet booking systems

Arlington Heights, IL

• Worked directly with sales and operations leadership to craft marketing strategy in alignment with key business objectives
• Conceptualized internal initiatives to improve employee engagement by delivering industry news, providing recognition and promoting education by engaging with senior leadership, sales executives and subject matter.
• Supported marketing initiatives and content development for over 100 office and laboratory locations across North America
• Redesigned marketing team structure and recruited, hired and trained new personnel resulting in the management of 3 direct reports and 6 support staff

Arlington Heights, IL

• Managed marketing campaigns from inception to completion focused on lead generation for sales team follow-up, resulting in 56% YoY growth in 2016 and 46% in 2017
• Coordinated 8 national tradeshows, quarterly educational seminars and 20+ regional events on an annual basis
• Collaborated with subject matter experts to create customer facing collateral and sales enablement resources
• Boosted followers on LinkedIn by 35% and Twitter by over 15% through site maintenance and regular posts promoting events and webinars and highlighting relevant industry content

Arlington Heights, IL

• Reviewed product submission and evaluation procedures and introduced streamlined processes resulting in a reduced average turnaround time of 1 business day from receipt of samples to testing initiation
• Served as main point of contact for juvenile products department, worked directly with laboratory staff to ensure accurate test results and developed relationships with international and domestic stakeholders
• Participated in ASTM meetings with industry leaders to discuss and clarify complex language and shared laboratory interpretation of verbiage and actual implementation
• Evaluated customer products for applicable performance and safety regulations
• Facilitated laboratory testing and report completion to ensure timely delivery to customers
• Maintained and augmented customer relationships by providing excellent customer service and sharing industry knowledge

Master Of Business Administration - Mba, Marketing, 3.88 / 4.0

Activities and Societies: Beta Gamma Sigma International Business & Marketing Coursework: Digital Marketing, Integrated Marketing.

Ba, Economics

Activities and Societies: Delta Delta Delta, Michigan Economic Society, BBA Marketing Club, AAF