Malsa Nirmala Rusli Email & Phone Number

Hamburg, HH, DE

Saarbrücken, Saarland, Germany

• As a key player at e.Consult AG, I combine strategic social media management with innovative graphic design to elevate our brand and drive engagement. My work focuses on:
• Strategic Marketing: Designing and executing comprehensive social media campaigns that enhance the visibility and engagement of the company and also for the products.
• Brand Development: Crafting unique visual identities, including mascot logos and character illustrations, to create a memorable and cohesive brand image.
• Creative Impact: Delivering visually stunning designs that have left lasting impressions at high-profile events like the Young Lawyers Camp in Berlin, Frankfurt, and Hamburg.I thrive on blending creativity with.

Greater Jakarta Area, Indonesia

• Spearheaded and optimized paid media campaigns across digital platforms for top-tier clients, including Generali (UK, Europe, and Asia) and Banking Bank Negara Indonesia (BNI), driving exceptional engagement and.
• Crafted and implemented annual digital media strategies, achieving a notable 5% click-through rate (CTR) for Generali, showcasing consistent results across diverse international markets.
• Directed strategic e-commerce projects for multiple brands, enhancing digital presence and significantly boosting online sales performance.
• Collaborated with global and cross-functional teams to deliver data-driven insights and tailored recommendations, maximizing ROI for high-profile clients.

Greater Jakarta Area, Indonesia

• Developed and pitched tailored digital strategies to meet the specific needs of diverse brands, ensuring a high success rate in aligning campaigns with target audiences.
• Conducted in-depth market analysis and audience research to create data-driven digital media plans for products ranging from energy drinks to beauty brands.
• Fostered collaborations with influencers and key opinion leaders (KOLs), amplifying brand presence and driving engagement.
• Consistently achieved success in client pitches by delivering innovative, actionable strategies that addressed unique brand challenges and objectives.

Indonesia

• Built and maintained strong, collaborative relationships with clients through intensive communication, ensuring digital marketing strategies aligned seamlessly with their unique business objectives.
• Embraced the challenge of managing the Indonesia Stock Exchange (IDX) brand, devising innovative and data-driven digital approaches to effectively reach and engage a highly niche audience.
• Led impactful collaborations with 15+ key opinion leaders (KOLs) and influencers, amplifying brand visibility and establishing IDX as a trusted voice in the financial market.
• Delivered measurable success by achieving a 12% average engagement rate—far exceeding industry standards—through creative strategies and precise audience targeting.

South Jakarta

• Spearheaded innovative digital campaigns, leveraging tools such as Google Trends, Sysomos, and SimilarWeb to gather actionable data and measure audience behavior effectively.
• Played a key role in the rebranding efforts of CIMB Niaga, designing strategic campaigns to attract a younger audience for one of their flagship products.
• Pioneered influencer-driven strategies to amplify campaign reach and engagement, collaborating with high-profile ambassadors to build brand authenticity and resonance.
• Delivered outstanding results for a CIMB Niaga campaign, achieving a remarkable 35% video view rate while setting new benchmarks for digital performance.
• Developed a deep expertise in audience insights and digital strategy, crafting campaigns that seamlessly integrated data-driven approaches with creative storytelling.

South Jakarta

• Promoted to Junior Media Planner, specializing in crafting and executing conventional media campaigns for leading FMCG brands across TV, radio, magazines, and newspapers.
• Gained extensive expertise in leveraging audience measurement tools like Arianna Nielsen to analyze data insights, optimize media plans, and ensure campaigns reached the right audience effectively.
• Designed data-driven strategies to maximize the impact of traditional media, combining creativity with precision to deliver campaigns that resonated with diverse target demographics.
• Developed strong collaborative relationships with clients, effectively communicating insights and aligning strategies to meet their specific goals and market challenges.
• Delivered seamless campaign execution by integrating audience insights, market trends, and client objectives, consistently achieving high levels of client satisfaction and campaign success.

South Jakarta

• Immersed in a rigorous training program that covered 360° campaign management, mastering conventional, digital, and out-of-home (OOH) media to deliver impactful and cohesive campaigns.
• Developed and executed innovative media strategies tailored to target audiences’ behaviors and interests, ensuring precision in brand messaging and engagement.
• Learned the art of proactive and effective client communication, building a strong foundation for setting and exceeding business goals in partnership with clients.
• Trained to think beyond conventional methods, combining data-driven insights with creativity to craft media plans that resonated deeply with target audiences and elevated brand impact.
• Embraced a solutions-driven mindset, preparing to anticipate challenges and design strategies that aligned seamlessly with client objectives and industry trends.

Central Jakarta

Directorate General of Informatics Applications Department

South Jakarta