As a key player at e.Consult AG, I combine strategic social media management with innovative graphic design to elevate our brand and drive engagement. My work focuses on:• Strategic Marketing: Designing and executing comprehensive social media campaigns that enhance the visibility and engagement of the company and also for the products.• Brand Development: Crafting unique visual identities, including mascot logos and character illustrations, to create a memorable and cohesive brand image.• Creative Impact: Delivering visually stunning designs that have left lasting impressions at high-profile events like the Young Lawyers Camp in Berlin, Frankfurt, and Hamburg.I thrive on blending creativity with strategy to deliver impactful results, ensuring that every design, campaign, and initiative aligns with our mission of innovation and excellence.

• Spearheaded and optimized paid media campaigns across digital platforms for top-tier clients, including Generali (UK, Europe, and Asia) and Banking Bank Negara Indonesia (BNI), driving exceptional engagement and exceeding industry benchmarks.• Crafted and implemented annual digital media strategies, achieving a notable 5% click-through rate (CTR) for Generali, showcasing consistent results across diverse international markets.• Directed strategic e-commerce projects for multiple brands, enhancing digital presence and significantly boosting online sales performance.• Collaborated with global and cross-functional teams to deliver data-driven insights and tailored recommendations, maximizing ROI for high-profile clients.

• Developed and pitched tailored digital strategies to meet the specific needs of diverse brands, ensuring a high success rate in aligning campaigns with target audiences.• Conducted in-depth market analysis and audience research to create data-driven digital media plans for products ranging from energy drinks to beauty brands.• Fostered collaborations with influencers and key opinion leaders (KOLs), amplifying brand presence and driving engagement.• Consistently achieved success in client pitches by delivering innovative, actionable strategies that addressed unique brand challenges and objectives.

• Built and maintained strong, collaborative relationships with clients through intensive communication, ensuring digital marketing strategies aligned seamlessly with their unique business objectives.• Embraced the challenge of managing the Indonesia Stock Exchange (IDX) brand, devising innovative and data-driven digital approaches to effectively reach and engage a highly niche audience.• Led impactful collaborations with 15+ key opinion leaders (KOLs) and influencers, amplifying brand visibility and establishing IDX as a trusted voice in the financial market.• Delivered measurable success by achieving a 12% average engagement rate—far exceeding industry standards—through creative strategies and precise audience targeting.

• Spearheaded innovative digital campaigns, leveraging tools such as Google Trends, Sysomos, and SimilarWeb to gather actionable data and measure audience behavior effectively.• Played a key role in the rebranding efforts of CIMB Niaga, designing strategic campaigns to attract a younger audience for one of their flagship products.• Pioneered influencer-driven strategies to amplify campaign reach and engagement, collaborating with high-profile ambassadors to build brand authenticity and resonance.• Delivered outstanding results for a CIMB Niaga campaign, achieving a remarkable 35% video view rate while setting new benchmarks for digital performance.• Developed a deep expertise in audience insights and digital strategy, crafting campaigns that seamlessly integrated data-driven approaches with creative storytelling.

• Promoted to Junior Media Planner, specializing in crafting and executing conventional media campaigns for leading FMCG brands across TV, radio, magazines, and newspapers.• Gained extensive expertise in leveraging audience measurement tools like Arianna Nielsen to analyze data insights, optimize media plans, and ensure campaigns reached the right audience effectively.• Designed data-driven strategies to maximize the impact of traditional media, combining creativity with precision to deliver campaigns that resonated with diverse target demographics.• Developed strong collaborative relationships with clients, effectively communicating insights and aligning strategies to meet their specific goals and market challenges.• Delivered seamless campaign execution by integrating audience insights, market trends, and client objectives, consistently achieving high levels of client satisfaction and campaign success.

• Immersed in a rigorous training program that covered 360° campaign management, mastering conventional, digital, and out-of-home (OOH) media to deliver impactful and cohesive campaigns.• Developed and executed innovative media strategies tailored to target audiences’ behaviors and interests, ensuring precision in brand messaging and engagement.• Learned the art of proactive and effective client communication, building a strong foundation for setting and exceeding business goals in partnership with clients.• Trained to think beyond conventional methods, combining data-driven insights with creativity to craft media plans that resonated deeply with target audiences and elevated brand impact.• Embraced a solutions-driven mindset, preparing to anticipate challenges and design strategies that aligned seamlessly with client objectives and industry trends.

Directorate General of Informatics Applications Department