Malte Behrens
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Malte Behrens Email & Phone Number

Label Strategic Partner Manager, YouTube DACH | TVC at Google
Location: Berlin Metropolitan Area, Germany, Germany 9 work roles 1 school
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Current company
Role
Label Strategic Partner Manager, YouTube DACH | TVC
Location
Berlin Metropolitan Area, Germany, Germany
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Malte Behrens is listed as Label Strategic Partner Manager, YouTube DACH | TVC at Google, a company with 219238 employees, based in Berlin Metropolitan Area, Germany, Germany. AeroLeads shows a matched LinkedIn profile for Malte Behrens.

Malte Behrens previously worked as Label Strategic Partner Manager, YouTube DACH | via Adecco at Google and General Manager Moodagent Deutschland at Moodagent. Malte Behrens holds Diplom Ökonom, Wirtschaftswissenschaften from Universität Bremen / University Of Bremen.

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About Malte Behrens

Digital music executive with 20+ years of experience in marketing, digital content strategy, and business development. Having held various senior positions at major music labels and music streaming services. Demonstrated track record of successfully managed complex marketing, content and branded entertainment cases for DSPs and brands to drive brand visibility, user growth, and generating new revenue streams. Strong understanding of how to initiate and manage strategic initiatives, encompassing marketing, editorial, and monetization tactics.Passionate about driving new business opportunities for artists through innovation, tech and creativity.

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Google
Google
Label Strategic Partner Manager, YouTube DACH | TVC
mountain view, california, united states
Website
Employees
219238
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9 roles

Malte Behrens work experience

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Label Strategic Partner Manager, Youtube Dach | Via Adecco

Current

Berlin, Deutschland

via Adecco on behalf of Google

Apr 2024 - Present

General Manager Moodagent Deutschland

Berlin, Deutschland

Moodagent is a music streaming service that uses AI to curate playlists based on the user's mood and preferences.- Responsibility for overall business management, Go-To-Market strategy, P&L, policy and regulatory oversight, music licensing- Creating and managing the local marketing and PR strategy and campaigns for the local rollout- Building and leading a.

Apr 2020 - Apr 2024

Unit Director Music At Sevenone Adfactory

Berlin Und Umgebung, Deutschland

- Identifying and driving alternative branded entertainment potentials around music across all ProSiebenSat1 channels- Consultancy for international brands, developing and managing multi-channel campaigns with music / artist focus (e.g. tinder, SEAT, Toyota, ALDI), clarification of music rights with labels, artists and publishers- Concept development and.

Apr 2017 - Apr 2020

Head Of Strategic Cooperations And New Business (Ampya/Tvrl)

Berlin, Deutschland

- Developing and spearheading the music sales / branded entertainment strategy in close cooperation with the ProSieben sales team- Direct negotiations with key partners to set up and realize partnership programs and co-marketing campaigns

Jan 2016 - Apr 2017

Head Of Music And Editorial | Ampya & Myvideo

Berlin Und Umgebung, Deutschland

Market launch and and content marketing strategy for music streaming service AMPYA (Pro7Sat1)- Key Account for major and indie labels, negotiation of music streaming license agreements- Developing and managing subscriber acquisition campaigns through collaborations with national and international artists across all channels, ranging from online, social.

Jul 2013 - Dec 2015

Head Of Music | Myvideo

Berlin, Deutschland

Responsibility for implementing and developing the music marketing strategy for Germany's biggest music video platform MyVideo- Identified and negotiated music video license agreements directly with national and international music labels - Created and executed exclusive content campaigns with established artist to drive marketable video views and brand.

Aug 2011 - Jun 2013

Head Of Music | Myspace Germany

Berlin Und Umgebung, Deutschland

Setting up and implementing MySpace's local music and content strategy - Initiated and managed impactful artist programs to drive user engagement- Key account for all label and artist relations to help artist and labels to navigate the platform- Implemented and executed MySpace live serial 'MySpace Secret Shows' in Germany with artists like Justice, Boys.

Nov 2006 - May 2011

Senior Product Manager / Label Manager

Berlin Und Umgebung, Deutschland

Responsibility for marketing and promotion of local artists for multiple Sony Music label partners (GUN Records, it.sounds, Low Spirit) - Developed and managed marketing campaigns for various artists, such as 2raumwohnung, HIM, Westbam- Spearheaded and realized partnerships with media partners to generate additional reach, e.g. RTL TV cooperations Bullet.

Jan 2002 - Oct 2006

Marketing Manager

Hamburg Und Umgebung, Deutschland

Product Manager, Label Manager, Marketing of national and international Acts, Media Cooperations

May 1998 - Dec 2002
Team & coworkers

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1 education record

Malte Behrens education

FAQ

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What company does Malte Behrens work for?

Malte Behrens works for Google.

What is Malte Behrens's role at Google?

Malte Behrens is listed as Label Strategic Partner Manager, YouTube DACH | TVC at Google.

Where is Malte Behrens based?

Malte Behrens is based in Berlin Metropolitan Area, Germany, Germany while working with Google.

What companies has Malte Behrens worked for?

Malte Behrens has worked for Google, Moodagent, Prosiebensat.1 Media Se, Fox Interactive Company, and Sony Music Entertainment.

Who are Malte Behrens's colleagues at Google?

Malte Behrens's colleagues at Google include Jann H., Mauricio Sanchez, Pavel Bryzgalov, Dummy User, and Andika Agustino.

How can I contact Malte Behrens?

You can use AeroLeads to view verified contact signals for Malte Behrens at Google, including work email, phone, and LinkedIn data when available.

What schools did Malte Behrens attend?

Malte Behrens holds Diplom Ökonom, Wirtschaftswissenschaften from Universität Bremen / University Of Bremen.

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