Malte Behrens Email & Phone Number

Berlin, Deutschland

via Adecco on behalf of Google

Berlin, Deutschland

Moodagent is a music streaming service that uses AI to curate playlists based on the user's mood and preferences.- Responsibility for overall business management, Go-To-Market strategy, P&L, policy and regulatory oversight, music licensing- Creating and managing the local marketing and PR strategy and campaigns for the local rollout- Building and leading a cross-functional team of 14 headcounts in Berlin- Identified and implemented strategic marketing partnerships with media… Show more Moodagent is a music streaming service that uses AI to curate playlists based on the user's mood and preferences.- Responsibility for overall business management, Go-To-Market strategy, P&L, policy and regulatory oversight, music licensing- Creating and managing the local marketing and PR strategy and campaigns for the local rollout- Building and leading a cross-functional team of 14 headcounts in Berlin- Identified and implemented strategic marketing partnerships with media companies and brands Show less

Berlin Und Umgebung, Deutschland

- Identifying and driving alternative branded entertainment potentials around music across all ProSiebenSat1 channels- Consultancy for international brands, developing and managing multi-channel campaigns with music / artist focus (e.g. tinder, SEAT, Toyota, ALDI), clarification of music rights with labels, artists and publishers- Concept development and project management of multi channel campaigns

Berlin, Deutschland

- Developing and spearheading the music sales / branded entertainment strategy in close cooperation with the ProSieben sales team- Direct negotiations with key partners to set up and realize partnership programs and co-marketing campaigns

Berlin Und Umgebung, Deutschland

Market launch and and content marketing strategy for music streaming service AMPYA (Pro7Sat1)- Key Account for major and indie labels, negotiation of music streaming license agreements- Developing and managing subscriber acquisition campaigns through collaborations with national and international artists across all channels, ranging from online, social, event, to TV campaigns - built up and led a team of 10 content and editorial managers to ensure daily fresh content programming… Show more Market launch and and content marketing strategy for music streaming service AMPYA (Pro7Sat1)- Key Account for major and indie labels, negotiation of music streaming license agreements- Developing and managing subscriber acquisition campaigns through collaborations with national and international artists across all channels, ranging from online, social, event, to TV campaigns - built up and led a team of 10 content and editorial managers to ensure daily fresh content programming, music news, artist cooperations, and CMS maintenance for the best possible user experience- identified and negotiated media cooperations and cross-promo projects to drive subscriber growth, marketable video views, and brand visibility Show less

Berlin, Deutschland

Responsibility for implementing and developing the music marketing strategy for Germany's biggest music video platform MyVideo- Identified and negotiated music video license agreements directly with national and international music labels - Created and executed exclusive content campaigns with established artist to drive marketable video views and brand awareness - Leading a 3-member Content Team - Data analysis and reporting

Berlin Und Umgebung, Deutschland

Setting up and implementing MySpace's local music and content strategy - Initiated and managed impactful artist programs to drive user engagement- Key account for all label and artist relations to help artist and labels to navigate the platform- Implemented and executed MySpace live serial 'MySpace Secret Shows' in Germany with artists like Justice, Boys Noise, Peter Fox; covering all areas from artist booking, sponsoring and realization - Co-developed and project management of… Show more Setting up and implementing MySpace's local music and content strategy - Initiated and managed impactful artist programs to drive user engagement- Key account for all label and artist relations to help artist and labels to navigate the platform- Implemented and executed MySpace live serial 'MySpace Secret Shows' in Germany with artists like Justice, Boys Noise, Peter Fox; covering all areas from artist booking, sponsoring and realization - Co-developed and project management of MySpace web show "'Candy Girls' (Winner IPTV Award for 'most innovative digital format' 2008) Show less

Berlin Und Umgebung, Deutschland

Responsibility for marketing and promotion of local artists for multiple Sony Music label partners (GUN Records, it.sounds, Low Spirit) - Developed and managed marketing campaigns for various artists, such as 2raumwohnung, HIM, Westbam- Spearheaded and realized partnerships with media partners to generate additional reach, e.g. RTL TV cooperations Bullet of the Week

Hamburg Und Umgebung, Deutschland

Product Manager, Label Manager, Marketing of national and international Acts, Media Cooperations