Malthe Overgaard Email & Phone Number

Aarhus, Dk

Aarhus Ø

After 5 months of full-time employment I was rewarded for my efforts, earning a promotion to “specialist”. The promotion marked my ability to take on even more responsibility in the everyday in the team and drive large and complex programmatic clients - both independently and in collaboration with my team members. As a Programmatic Specialist at s360, my main tasks consist of: - Managing campaigns in Campaign Manager & Display & Video 360. - Handling Display, Video, Addressable TV, Native and Digital Audio marketing activities for clients. - Developing, presenting and executing media and branding strategies for clients within the world of Programmatic marketing. - Client & Stakeholder Communication and Management - Optimizing and developing activities based on data analysis. - Media planning based on target group data. - Collaborating in client teams to help brands pursue business objectives.

Aarhus

Having finished my Master’s programme, I moved on to become a full-time employee in the programmatic team. As an associate specialist I was responsible for driving the programmatic activities of my own client portfolio consisting of brands from across the Nordics. Through my work I acquired skills within the following areas: - Programmatic media buying (primarily within Google’s Marketing Platform) - Best practice technical execution within programmatic - Creative sparring and campaign planning in collaboration with clients and peers. - Media Planning based on target group insights- Client and stakeholder management - Translating data insights to specific strategic initiatives - Target group analysis and development - Presenting complex strategies and insights to relevant stakeholders - Collaborating in teams to ensure holistic succes and exploring synergies of clients’ marketing efforts.

Århus, Midtjylland, Danmark

As I finished my internship I was fortunate to become an integrated part of the programmatic team at s360. During this period i worked 15 hours a week whilst writing my Master’s thesis at Aarhus BSS.

Århus, Midtjylland, Danmark

The 4 months internship was a part of my Master’s programme at Aarhus BSS. During my internship I had a steep learning curve, absorbing knowledge from my team members before moving on to independently solve tasks and contribute to the team’s ability to function optimally. The internship culminated in an assignment about the facilitation of knowledge communication in s360. The research project merged theoretical perspectives and data from interviews with employees ranging from specialists to management. For this assignment I was given the highest possible grade.

Århus, Midtjylland, Danmark

Kjellerup, Midtjylland, Danmark

Århus, Midtjylland, Danmark

Skive, Midtjylland, Danmark

Århus, Midtjylland, Danmark

Vester Bjerregrav, Ørum & Skals

Jeg var lærervikar på de tre ovennævnte skoler i mit sabbatår. Herudover havde jeg også en del timer i Ørum skoles SFO som supplement til jobbet som lærervikar.

Århus, Midtjylland, Danmark

Master'S Degree, Strategic Communication, Gpa: 10.7

Activities and Societies: + 20.000 reads on Researchgate. Link: https://www.researchgate.net/profile/Malthe-Overgaard During my studies i.

Bachelor'S Degree, Marketing And Management Communication, Gpa: 9.4

Activities and Societies: During my studies i pursued a career within professional football, playing in the 3rd tier of Danish football..

Gymnasieeksamen, Det Globale Samfund, Gpa: 9,8