Maria Lucia Lacerda Lopes Email and Phone Number
• Executive with 20 years of professional experience in Brazil, Chile and France working in commercial, e-commerce and marketing areas.• Leadership and construction of multifunctional and multicultural teams, focusing on professional development and synergy to achieve short and mid-range goals.• Excellent negotiation and resilience skills.• Strong results-orientation supported by keen analytical skills, tactical responsiveness, flexibility and ownership.• History of exceeding targets using a consultative, solutions-focused approach.• Client-centricity fostering omnichannel, identifying needs and offering solutions for an effortless customer experience.• Communication and relationship skills at different levels of organizations, stimulating collaborative work and integration among areas.• Curiosity, bold and innovative thinking, with the ability to strategically evaluate situations, incorporating multiple-perspective problem solving.• Influence other areas such as finance, trade, media and supply, in order to deliver the KPIs in a sustainable way.
Astrazeneca
View- Website:
- astrazeneca.com
- Employees:
- 78605
-
Gerente De Consumerisation And E-CommerceAstrazenecaSão Paulo, Brazil -
Gerente De Consumerisation & E-CommerceAstrazeneca Jul 2023 - PresentSão Paulo, Brasil -
E-Commerce Senior Manager, Consumer Products DivisionL'Oréal Jan 2022 - Jan 2023BrazilE-commerce management, focusing on user experience and increasing the brands’ market share in key players. Leadership of a team of 6 professionals, reporting to the commercial director.• Responsible for building the e-commerce strategy in partnership with the director of the area, focusing on data and market opportunities. Results: + 60% sales growth; +12% profitability and +28% market share.• Led the team of account managers in building and negotiating JBPs with major customers (Amazon, Mercado Livre, Shopee, among others).• Managed the P&L with the controllers team achieving profitability above the target.• Ensured the alignment of events and activations with the strategic plan through monthly executive meetings with the media, trade and marketing teams. -
Commercial Manager, Consumer Products DivisionL'Oréal Feb 2019 - Dec 2021ChileLead the development of the department store channel, focusing on e-commerce and profitability.• I built the channel strategy in partnership with the division director.• Developed the channel, leading my team of 5 professionals and a team of 200 consultants distributed in 90 stores in Chile.• I orchestrated the implementation of the strategy with my team and the related areas, and we conquered the leadership in the skin and make up categories.• We consolidated the participation of the brands in e-commerce, delivering growth over target in sell out, market share and profitability.• Designed and implemented, with the go-to-market team, a profitability plan per store and consultant that generated a +23% growth in the channel's operating profit. -
Key Account Manager, Luxe DivisionL'Oréal Chile Jul 2013 - Feb 2019ChileLead the growth of the Luxury brands in the #1 Retail in Chile.• Negotiated the annual JBP with the client's top leadership.• I led the brands’ share and visibility in the e-commerce: #1 store in the client.• Planned and coordinated the most important launches of the year, ensuring alignment of all related areas. Record sales in Ralph Lauren launches in 2018.• Developed, in partnership with the marketing and logistics teams, the mix of exclusive products for the client that allowed significant improvement of commercial kpis. -
Marketing ManagerChristian Dior Couture Apr 2007 - Dec 2012BrazilResponsible for preparing and implementing the marketing plan, in consultation with Paris HQ focusing on brans awareness, customer experience and loyalty. Implemented the brand’s CRM in Brazil and designed the respective training plan for the sales team. -
E-Commerce AnalystChristian Dior Couture Jan 2006 - Jun 2006FranceResponsible for the brand's Online Boutiques in France, Germany and England ensuring the best shopping experience for customers. -
Portal Migration AnalystSap Sep 2005 - Dec 2005FranceMember of the international team responsible for the migration of SAP's internal service portal from Paris to its new base in Prague. -
Marketing And Institutional Development AnaystFgv Dec 2001 - Aug 2005BrazilProspecting for companies to sponsor FGV's spaces and organizing events focused on academic - corporate networking.
Maria Lucia Lacerda Lopes Education Details
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Business/Commerce, General -
Luxury, Management, International Management -
International Business -
International Business/Trade/Commerce
Frequently Asked Questions about Maria Lucia Lacerda Lopes
What company does Maria Lucia Lacerda Lopes work for?
Maria Lucia Lacerda Lopes works for Astrazeneca
What is Maria Lucia Lacerda Lopes's role at the current company?
Maria Lucia Lacerda Lopes's current role is Gerente de Consumerisation and E-Commerce.
What schools did Maria Lucia Lacerda Lopes attend?
Maria Lucia Lacerda Lopes attended Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas, Essec Business School Paris / Essec Paris, Hec School Of Management / Hec Paris, Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas.
Who are Maria Lucia Lacerda Lopes's colleagues?
Maria Lucia Lacerda Lopes's colleagues are Oscar Aviles, Ricardo Celestino, Rebecca Bradley, Deisy Masud Clerque Vargas, Sandy Eskander, Laurence Somerville, Sheller Ariai.
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