Maria Lucia Lacerda Lopes

Maria Lucia Lacerda Lopes Email and Phone Number

Gerente de Consumerisation and E-Commerce @ AstraZeneca
São Paulo, Brazil
Maria Lucia Lacerda Lopes's Location
São Paulo, Brazil, Brazil
About Maria Lucia Lacerda Lopes

• Executive with 20 years of professional experience in Brazil, Chile and France working in commercial, e-commerce and marketing areas.• Leadership and construction of multifunctional and multicultural teams, focusing on professional development and synergy to achieve short and mid-range goals.• Excellent negotiation and resilience skills.• Strong results-orientation supported by keen analytical skills, tactical responsiveness, flexibility and ownership.• History of exceeding targets using a consultative, solutions-focused approach.• Client-centricity fostering omnichannel, identifying needs and offering solutions for an effortless customer experience.• Communication and relationship skills at different levels of organizations, stimulating collaborative work and integration among areas.• Curiosity, bold and innovative thinking, with the ability to strategically evaluate situations, incorporating multiple-perspective problem solving.• Influence other areas such as finance, trade, media and supply, in order to deliver the KPIs in a sustainable way.

Maria Lucia Lacerda Lopes's Current Company Details
AstraZeneca

Astrazeneca

View
Gerente de Consumerisation and E-Commerce
São Paulo, Brazil
Website:
astrazeneca.com
Employees:
78605
Maria Lucia Lacerda Lopes Work Experience Details
  • Astrazeneca
    Gerente De Consumerisation And E-Commerce
    Astrazeneca
    São Paulo, Brazil
  • Astrazeneca
    Gerente De Consumerisation & E-Commerce
    Astrazeneca Jul 2023 - Present
    São Paulo, Brasil
  • L'Oréal
    E-Commerce Senior Manager, Consumer Products Division
    L'Oréal Jan 2022 - Jan 2023
    Brazil
    E-commerce management, focusing on user experience and increasing the brands’ market share in key players. Leadership of a team of 6 professionals, reporting to the commercial director.• Responsible for building the e-commerce strategy in partnership with the director of the area, focusing on data and market opportunities. Results: + 60% sales growth; +12% profitability and +28% market share.• Led the team of account managers in building and negotiating JBPs with major customers (Amazon, Mercado Livre, Shopee, among others).• Managed the P&L with the controllers team achieving profitability above the target.• Ensured the alignment of events and activations with the strategic plan through monthly executive meetings with the media, trade and marketing teams.
  • L'Oréal
    Commercial Manager, Consumer Products Division
    L'Oréal Feb 2019 - Dec 2021
    Chile
    Lead the development of the department store channel, focusing on e-commerce and profitability.• I built the channel strategy in partnership with the division director.• Developed the channel, leading my team of 5 professionals and a team of 200 consultants distributed in 90 stores in Chile.• I orchestrated the implementation of the strategy with my team and the related areas, and we conquered the leadership in the skin and make up categories.• We consolidated the participation of the brands in e-commerce, delivering growth over target in sell out, market share and profitability.• Designed and implemented, with the go-to-market team, a profitability plan per store and consultant that generated a +23% growth in the channel's operating profit.
  • L'Oréal Chile
    Key Account Manager, Luxe Division
    L'Oréal Chile Jul 2013 - Feb 2019
    Chile
    Lead the growth of the Luxury brands in the #1 Retail in Chile.• Negotiated the annual JBP with the client's top leadership.• I led the brands’ share and visibility in the e-commerce: #1 store in the client.• Planned and coordinated the most important launches of the year, ensuring alignment of all related areas. Record sales in Ralph Lauren launches in 2018.• Developed, in partnership with the marketing and logistics teams, the mix of exclusive products for the client that allowed significant improvement of commercial kpis.
  • Christian Dior Couture
    Marketing Manager
    Christian Dior Couture Apr 2007 - Dec 2012
    Brazil
    Responsible for preparing and implementing the marketing plan, in consultation with Paris HQ focusing on brans awareness, customer experience and loyalty. Implemented the brand’s CRM in Brazil and designed the respective training plan for the sales team.
  • Christian Dior Couture
    E-Commerce Analyst
    Christian Dior Couture Jan 2006 - Jun 2006
    France
    Responsible for the brand's Online Boutiques in France, Germany and England ensuring the best shopping experience for customers.
  • Sap
    Portal Migration Analyst
    Sap Sep 2005 - Dec 2005
    France
    Member of the international team responsible for the migration of SAP's internal service portal from Paris to its new base in Prague.
  • Fgv
    Marketing And Institutional Development Anayst
    Fgv Dec 2001 - Aug 2005
    Brazil
    Prospecting for companies to sponsor FGV's spaces and organizing events focused on academic - corporate networking.

Maria Lucia Lacerda Lopes Education Details

Frequently Asked Questions about Maria Lucia Lacerda Lopes

What company does Maria Lucia Lacerda Lopes work for?

Maria Lucia Lacerda Lopes works for Astrazeneca

What is Maria Lucia Lacerda Lopes's role at the current company?

Maria Lucia Lacerda Lopes's current role is Gerente de Consumerisation and E-Commerce.

What schools did Maria Lucia Lacerda Lopes attend?

Maria Lucia Lacerda Lopes attended Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas, Essec Business School Paris / Essec Paris, Hec School Of Management / Hec Paris, Fgv Eaesp - Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas.

Who are Maria Lucia Lacerda Lopes's colleagues?

Maria Lucia Lacerda Lopes's colleagues are Oscar Aviles, Ricardo Celestino, Rebecca Bradley, Deisy Masud Clerque Vargas, Sandy Eskander, Laurence Somerville, Sheller Ariai.

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