Melissa Nicholson Email & Phone Number

Windsor, Berkshire, Gb

Windsor, Berkshire, Gb

• Managed day-to-day operations for IHG Business Rewards loyalty program• Drove incremental IHG Business Rewards revenue by delivering program improvements• Partnered with stakeholders across the global organization to drive hotel adoption of IHG Business Rewards• Provided strategic input on IHG Business Rewards marketing campaigns• Delivered sales and commercial opportunities to drive incremental revenue by increasing engagement with B2B guests• Analyzed performance metrics and leveraged insights to continuously improve B2B guest engagement• Managed global budget for IHG Business Rewards• Educated Global Sales team on all IHG loyalty programs• Supported IHG One Rewards loyalty program delivery, including program re-launch• Collaborated with IHG One Rewards marketing team to leverage existing campaigns and tailor them to B2B segments

Windsor, Berkshire, Gb

• Partner with global stakeholders to develop editorial content to be used across digital, virtual and written communications channels• Manage the development of video scripts, email copy, and presentations to support communications for the Chief Marketing Officer (CMO) and Chief Commercial & Technology Officer (CCTO)• Deliver communications for organizational announcements and changes• Support delivery of content and logistical execution for Leaders Meetings and Town Halls – includingcreating and managing mobile app, event communications and post-event survey distribution• Lead the research, design and launch of a newsroom-style SharePoint site to inform over 2,500 global colleagues of key projects and initiatives, including on-going content and design updates• Develop and deliver communications for employee-facing programs for colleagues that drive engagement• Develop communications that drive action at over 5,500 hotels globally in support of loyalty, sales, and digital programs and initiatives• Manage distribution lists and shared mailbox to ensure communications reach the correct audience

Windsor, Berkshire, Gb

• Created email campaigns via SAGE and reviewed results to improve ongoing/futurecampaigns• Created all Facebook content and Facebook Ads• Set up Google Analytics for company website and reviewed periodically• Worked with existing clients to understand their needs and recommend new products• Supported new business development by identifying potential client relationships

Atlanta, Georgia, Us

• Coordinated accounts for 20+ clients reaching across 230+ newspapers in a fast-paced sales environment• Ordered, placed and tracked all newspaper advertisement buys• Purchased and negotiated advertisement space• Researched and analyzed new markets/newspapers for clients to ensure they reached their target audience

Richardson, Texas, Us

• Worked in a fast paced sales environment to promote and sell the Fossil family of watches• Generated the most Fossil family sales in any Macy’s store in the district

Alpharetta, Georgia, Us

• Worked with a variety of clients and assisted with their marketing needs• Responsible for maintaining website updates and blog posts through WordPress• Produced email communications for GRM’s clients via Constant Contact• Scheduled social media posts through Piqora and Hootsuite• Updated job estimates, client’s budget sheets and monthly dashboards• Created presentations for client meetings in PowerPoint and Keynote• Instrumental in creating all elements for client promotion including social media, e-communication and website integration

Stone Mountain, Georgia, Us

• Used CisionPoint for research/connections and communication with various publications, editorials andsubmissions for samples and product reviews• Responsible for correctly entering B2B and B2C orders in Apprise system• Assembled press kits for AmericasMart Atlanta show and other events to educate press aboutthe company and its products• Edited official Excel product list to match catalog detail (Fashion, Living, Baby and Holiday) to ensureconsistency between website and catalog• Helped maintain and update social media sites to provide ongoing updates for promotions and productofferings

Bachelor Of Science In Commerce And Business Administration, Marketing

Education record