Maria Lucia Righetti Cantoni, Msc., Mba

Maria Lucia Righetti Cantoni, Msc., Mba Email and Phone Number

Gerente de Marketing Sênior @ Inove Solutions
State of São Paulo, Brazil
Maria Lucia Righetti Cantoni, Msc., Mba's Location
São Paulo, São Paulo, Brazil, Brazil
About Maria Lucia Righetti Cantoni, Msc., Mba

* Professional with solid experience in Marketing and Communication, Digital Marketing, Inbound Marketing, Press Relations and Corporate Communication (Brand);* Master in Business Administration from ESPM, Bachelor of Social Communication, Specialist in Communication and Marketing Management from University of São Paulo (USP), Specialist in Public Administration from FGV;* Certifications: Content Production (Rock Content), SEO (Workana), Inbound Marketing (HubSpot), Google Analytics, Balanced Scorecard (FGV), People Management (FGV), Strategic Marketing Planning, Design Thinking (ESPM), Maps Minds (ESPM), Mindfulness (ESPM), Web Design (SENAI);* Studied High Performance Manager Training, Facebook Ads Program, Google Adwords Education, Google Display Networks (GDN);* Has experience with Budget Management, Team Management, External Agency Management, Strategic Planning, Digital Media Planning, Buyer Personas Building (analytical data), Inbound Content Marketing Planning;* Acted as Communication Manager, Digital Marketing Specialist, Communication Coordinator and Communication Advisor;* Lecturer in postgraduate courses and researcher in the areas of Marketing and Clients Management;* Has international experiences in Europe, Latin America and the United States, including projects for Digital Marketing and Brand internationalization.

Maria Lucia Righetti Cantoni, Msc., Mba's Current Company Details
Inove Solutions

Inove Solutions

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Gerente de Marketing Sênior
State of São Paulo, Brazil
Website:
inovesolutions.com
Employees:
5
Maria Lucia Righetti Cantoni, Msc., Mba Work Experience Details
  • Inove Solutions
    Gerente De Marketing Sênior
    Inove Solutions
    State Of São Paulo, Brazil
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  • Inove Solutions
    Senior Marketing Manager
    Inove Solutions Mar 2022 - Present
    São Paulo, Brasil
    Start up that develops innovation for technology services. I work in the management of acquisition channels and in campaigns for demand generation and brand promotion.Acquisition Channels: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Software Advice, Capterra, TrustRadius, GetApp, programmatic advertising. Tools: Miro, SEMRush, Google Keyword Planner, Google Tag Manager, Google Optimize, RD Station, Data Studio (Reporting) and Excel for analysis and decisions evaluations- Responsible for the end-to-end digital marketing campaigns - from ideation of the new campaigns to efficient delivery till the conversion.- Lead development and execution of the digital marketing campaigns to bring in more revenue and increase efficiency- Planning and reporting about budget allocation, daily cost and conversion KPIs, periodic keywords, competitor and brand positioning research.- Hands-on creating landing pages, automations marketing, e-mails, ad copy,creative assets etc. as per the campaign requirements as a collaborative effort
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  • Inmetrics
    Senior Marketing Specialist & Team Leader | Latam
    Inmetrics Aug 2021 - Mar 2022
    São Paulo, Brazil
    - Team Leader (hands-on professional)-Competition analysis (Sem Rush)-Marketing Strategic Plan (Jira/ Miro/Monday)- ABM Strategies-Inbound Marketing Actions (RD Station)-Buyer Personas-Digital Advertising (LinkedIN Ads, Facebook Ads and GoogleAds)-Analytics (Data Studio)
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  • Outmarketing Brasil - Marketing Para Empresas De Tecnologia Da Informação
    Marketing Product Owner
    Outmarketing Brasil - Marketing Para Empresas De Tecnologia Da Informação Mar 2020 - Aug 2021
    São Paulo, São Paulo, Brazil
    Responsible for Inbound Marketing projects for IT Companies. Some activities performed are:- Team Leader (hands-on professional)- Marketing project management-Competition analysis (Sem Rush | Uber Suggest)-Digital Marketing Strategic Plan -Management of Inbound Marketing Project (RD Station | Hub spot)-Buyer Personas-Digital Advertising (LinkedIN Ads, Facebook Ads and GoogleAds)-Analytics (Google Analytics | RD Station | Data Studio | Google Optimize | Ads)
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  • Top Action Comunicação
    Senior Marketing Strategist
    Top Action Comunicação 2015 - Mar 2020
    Responsible for Marketing Projects, including:- Strategic Marketing Planning (on / off)- Corporate Communication Plan - Inbound & Content Marketing (SEO | Trends| HubSpot | RD Station)- Buyer Personas- Digital Advertising (SocialAds and GoogleAds)- Google Analytics- Design (Photoshop)- Market Research (quantitative and qualitative)- ROI | BCG | CAC | LTV
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  • Universidade Paulista
    Associate Lecturer
    Universidade Paulista Oct 2014 - Jul 2018
    São Paulo, São Paulo, Brazil
    Invited to teach courses about Customer Management and Business Communications in the Postgraduate Business Management course
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  • Espm Escola Superior De Propaganda E Marketing
    Pedagogical Researcher
    Espm Escola Superior De Propaganda E Marketing Feb 2017 - Jul 2017
    São Paulo, São Paulo, Brazil
    Pedagogical researcher in Statistics courses applied for marketing and administration.
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  • Instituto Butantan
    Communications Manager
    Instituto Butantan May 2010 - Mar 2015
    São Paulo
    Leader in the Strategic Planning of Institutional Communication, including the development and execution of online and offline communication campaigns in Brazil and in international markets, from the identification of the target (persona) to the creation of printed and digital material for the campaign, the communication material placement, investment return analysis, definition and analysis of campaign KPIs (Performance Marketing) also stand out among the responsibilities I have performed. Full management focused on the institutional communication strategy. Management of people, including course of Managers of the Butantan Institute. Crisis management, content production for on and off materials, including Editorial Calendar based on institutional strategy, product launch planning and execution.
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  • Instituto Butantan
    Communications Coordinator
    Instituto Butantan Mar 2011 - Dec 2014
    Santarém Area, Brazil
    Responsible for the press office, for market research projects, from identification of research problem, definition of methodology, data collection and processing strategy and due communication of results (positioning, brand associations, brand elements). Production of content for different communication materials such as press releases, media kit for the press, creation of campaigns in social networks and management of the relationship with users of digital social networks. Planning, organization and execution of events, including Evaluation of Return on Investment on the projects carried out. Strategic partnerships with class associations and government agencies, including the Government of Pará, Secretaries of State of São Paulo, health areas, Ministry of Education and Ministry of Science and Technology.Diário SP - Executivo - Cad. 1 (3026440)Portaria TBD 4, de 27-4-2011 - Publicado em 28-4-2011
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  • Faculdades Metropolitanas Unidas
    Lecturer
    Faculdades Metropolitanas Unidas Oct 2013 - Jul 2014
    São Paulo, São Paulo, Brazil
    Invited Lecturer to teach the extension course in Press Officer and also for the Strategic Marketing Planning discipline of the Postgraduate Marketing course.
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  • Faap - Fundação Armando Alvares Penteado
    Lecturer
    Faap - Fundação Armando Alvares Penteado Mar 2013 - Oct 2013
    São Paulo
    Teacher invited to teach the discipline of Press Office in the postgraduate course of Scientific Journalism.
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  • Instituto Butantan
    Media Relations
    Instituto Butantan Aug 2007 - May 2010
    São Paulo Area, Brazil
    Responsible for the corporate communication strategy of the Institute, creating editorial calendars for the proper generation of content to nourish the leads in digital and offline environment. Planning, creation and content delivery for national campaigns on digital platforms and physical events. Complete planning and organization of business and scientific events. Coordination of press advisory efforts at the Institute, including strategic alignment with both the press and other strategic audiences.Prospecting and signing of a contract for strategic alliances with other renowned institutions such as Syngenta, Eldorado Radio, Droga Raia Pharmacy Network, Geo Magazine (German origin), Standard Supermarket Network. Each strategic alliance, partnership, aimed at raising financial resources and acquiring space in digital and offline media to publicize the brand and the contributions made by the Institution.
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  • Fea Júnior Usp
    Marketing Intern
    Fea Júnior Usp 1998 - 2001
    São Paulo Area, Brazil
    Acting in the creation of texts for corporate communication materials (advertising writing), with strong performance in the organization of corporate and academic events. Creation of email marketing, from identification of interests analyzing audience data, visual identity to content development of email marketing campaigns, e-mail firing and measurement of results of each campaign. Creation of graphic arts and texts for printed material such as folders, posters, flyers and other communication materials.
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Maria Lucia Righetti Cantoni, Msc., Mba Skills

Corporate Communications Public Relations Internal Communications Marketing Strategy Media Relations Marketing Internal Communication Advertising Publicity Strategic Communications Team Leadership Inbound Marketing Digital Strategy Business Strategy Social Media Research Quantitative Analytics Content Marketing Content Strategy Digital Media Google Analytics English Inbound Lead Generation Hubspot Scientific Press Strategic Planning Marketing Communications Strategy Microsoft Excel Management Digital Marketing Social Media Marketing Marketing 360

Maria Lucia Righetti Cantoni, Msc., Mba Education Details

Frequently Asked Questions about Maria Lucia Righetti Cantoni, Msc., Mba

What company does Maria Lucia Righetti Cantoni, Msc., Mba work for?

Maria Lucia Righetti Cantoni, Msc., Mba works for Inove Solutions

What is Maria Lucia Righetti Cantoni, Msc., Mba's role at the current company?

Maria Lucia Righetti Cantoni, Msc., Mba's current role is Gerente de Marketing Sênior.

What schools did Maria Lucia Righetti Cantoni, Msc., Mba attend?

Maria Lucia Righetti Cantoni, Msc., Mba attended Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas / Fgv, Universidade De São Paulo, Universidade Ibirapuera.

What skills is Maria Lucia Righetti Cantoni, Msc., Mba known for?

Maria Lucia Righetti Cantoni, Msc., Mba has skills like Corporate Communications, Public Relations, Internal Communications, Marketing Strategy, Media Relations, Marketing, Internal Communication, Advertising, Publicity, Strategic Communications, Team Leadership, Inbound Marketing.

Who are Maria Lucia Righetti Cantoni, Msc., Mba's colleagues?

Maria Lucia Righetti Cantoni, Msc., Mba's colleagues are Suellen Cardozo, Abel Gustavo Cordoba, Walter Ezequiel Troncoso.

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