Maria Lucia Righetti Cantoni, Msc., Mba Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo, Brasil

Start up that develops innovation for technology services. I work in the management of acquisition channels and in campaigns for demand generation and brand promotion.Acquisition Channels: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Software Advice, Capterra, TrustRadius, GetApp, programmatic advertising. Tools: Miro, SEMRush, Google Keyword Planner, Google Tag Manager, Google Optimize, RD Station, Data Studio (Reporting) and Excel for analysis and decisions evaluations- Responsible for the end-to-end digital marketing campaigns - from ideation of the new campaigns to efficient delivery till the conversion.- Lead development and execution of the digital marketing campaigns to bring in more revenue and increase efficiency- Planning and reporting about budget allocation, daily cost and conversion KPIs, periodic keywords, competitor and brand positioning research.- Hands-on creating landing pages, automations marketing, e-mails, ad copy,creative assets etc. as per the campaign requirements as a collaborative effort

São Paulo, Brazil

- Team Leader (hands-on professional)-Competition analysis (Sem Rush)-Marketing Strategic Plan (Jira/ Miro/Monday)- ABM Strategies-Inbound Marketing Actions (RD Station)-Buyer Personas-Digital Advertising (LinkedIN Ads, Facebook Ads and GoogleAds)-Analytics (Data Studio)

São Paulo, São Paulo, Brazil

Responsible for Inbound Marketing projects for IT Companies. Some activities performed are:- Team Leader (hands-on professional)- Marketing project management-Competition analysis (Sem Rush | Uber Suggest)-Digital Marketing Strategic Plan -Management of Inbound Marketing Project (RD Station | Hub spot)-Buyer Personas-Digital Advertising (LinkedIN Ads, Facebook Ads and GoogleAds)-Analytics (Google Analytics | RD Station | Data Studio | Google Optimize | Ads)

Responsible for Marketing Projects, including:- Strategic Marketing Planning (on / off)- Corporate Communication Plan - Inbound & Content Marketing (SEO | Trends| HubSpot | RD Station)- Buyer Personas- Digital Advertising (SocialAds and GoogleAds)- Google Analytics- Design (Photoshop)- Market Research (quantitative and qualitative)- ROI | BCG | CAC | LTV

São Paulo, São Paulo, Brazil

Invited to teach courses about Customer Management and Business Communications in the Postgraduate Business Management course

São Paulo, São Paulo, Brazil

Pedagogical researcher in Statistics courses applied for marketing and administration.

São Paulo

Leader in the Strategic Planning of Institutional Communication, including the development and execution of online and offline communication campaigns in Brazil and in international markets, from the identification of the target (persona) to the creation of printed and digital material for the campaign, the communication material placement, investment return analysis, definition and analysis of campaign KPIs (Performance Marketing) also stand out among the responsibilities I have performed. Full management focused on the institutional communication strategy. Management of people, including course of Managers of the Butantan Institute. Crisis management, content production for on and off materials, including Editorial Calendar based on institutional strategy, product launch planning and execution.

Santarém Area, Brazil

Responsible for the press office, for market research projects, from identification of research problem, definition of methodology, data collection and processing strategy and due communication of results (positioning, brand associations, brand elements). Production of content for different communication materials such as press releases, media kit for the press, creation of campaigns in social networks and management of the relationship with users of digital social networks. Planning, organization and execution of events, including Evaluation of Return on Investment on the projects carried out. Strategic partnerships with class associations and government agencies, including the Government of Pará, Secretaries of State of São Paulo, health areas, Ministry of Education and Ministry of Science and Technology.Diário SP - Executivo - Cad. 1 (3026440)Portaria TBD 4, de 27-4-2011 - Publicado em 28-4-2011

São Paulo, São Paulo, Brazil

Invited Lecturer to teach the extension course in Press Officer and also for the Strategic Marketing Planning discipline of the Postgraduate Marketing course.

São Paulo

Teacher invited to teach the discipline of Press Office in the postgraduate course of Scientific Journalism.

São Paulo Area, Brazil

Responsible for the corporate communication strategy of the Institute, creating editorial calendars for the proper generation of content to nourish the leads in digital and offline environment. Planning, creation and content delivery for national campaigns on digital platforms and physical events. Complete planning and organization of business and scientific events. Coordination of press advisory efforts at the Institute, including strategic alignment with both the press and other strategic audiences.Prospecting and signing of a contract for strategic alliances with other renowned institutions such as Syngenta, Eldorado Radio, Droga Raia Pharmacy Network, Geo Magazine (German origin), Standard Supermarket Network. Each strategic alliance, partnership, aimed at raising financial resources and acquiring space in digital and offline media to publicize the brand and the contributions made by the Institution.

São Paulo Area, Brazil

Acting in the creation of texts for corporate communication materials (advertising writing), with strong performance in the organization of corporate and academic events. Creation of email marketing, from identification of interests analyzing audience data, visual identity to content development of email marketing campaigns, e-mail firing and measurement of results of each campaign. Creation of graphic arts and texts for printed material such as folders, posters, flyers and other communication materials.

Master Of Science (Msc.), International Business, Master

Post Degree, Public Administration

Post Degree, Communication And Marketing Management

Bachelor, Public Relations, Advertising, And Applied Communication