Working on client based projects involving Marketing, Business Strategy, PR, Communications and Social Media Marketing.- Brand Management and Communications- designing communication strategies to help businesses transform into brands.- Strategy- Devising focused business solution which help in strategic growth for brands. Advising clients on branding, communication and digital strategies for brand expansion and growth.-PR- Managing and monitoring press stories- offline and online for Print, Magazines and TV.-Social Media Marketing- Planning and implementing effective social media marketing strategies which help to drive engagement and increase brands reach.

Leading the Marketing Communication & PR function at the Flagship Leela Palace New Delhi where I built integrated communications programs to grow and enhance the brand value of Leela Hotels for which the hotel won many coveted awards both nationally and internationally and was constantly ranked among the top 3 hotels in New Delhi.• Brand Management and Communication- Plan, execute and monitor various marketing campaigns to build and grow the brand and ensure that all communication is in line with brand guidelines, positioning and target audience across various mediums such as print, PR, digital and offline collateral's.• Public Relations Management- Managing all communication for the hotel in the press and ensuring regular press coverage is generated online and offline along with being responsible for crisis management.• Social Media Management & Digital Strategy-Strategize and develop effective social media plans to grow the online audience, evaluate the overall ROI of all digital campaigns and manage ORM channels such as Trip Advisor & Google reviews.• Content Creation and Management- Create and plan content for the hotel along with various partners such as creative agency, photographers/videographers and international alliances.• Budgeting and monitoring- Creating monthly budgets for various marketing activities such as advertising, social media, events and entertainment and analyze their effectiveness.• Events and Partnerships- strategically partner and plan events which will create a buzz and build brand recall on quarterly basis. Fostering partnerships and international marketing alliances to strengthen brand presence and visibility.

Madking Craft Beer is a New Craft beer in the Indian Market1) Social Media Management & Strategy - Devising a social media strategy for the brand across different channels such as Facebook, Instagram & Twitter2) Brand Management - Building brand guidelines for different marketing channels & events, ensuring that all associations are consistent with the brand image and positioning the brand strongly in the market as compared to competition3) Content Planning and Management - Planning, creating & managing content across different platforms - social media, website and online PR channels.4) Promotions & Events - Strategically planning promotions across various bars & events which help increase brand visibility and create customer loyalty.

Dineout –A Times Internet owned company, has enabled Table Reservations at more than 8,500 restaurants across eight cities and seats close to 1000000 Diners on a monthly basis.Account Management,Digital Marketing & Sales,Product Development,Lead generation,Team Management,PR and Marketing1)Key Account Management-Managing key clients for Luxury Dining segment of Dineout, maintaining relationship with existing clients and building & acquiring new clients by exploring various synergies that will help revenue generation and brand recall.2)Client Acquisition and Lead Generation-on boarding key clients for Luxury Dining via lead generation-acquired renowned brands such a s JW Marriott, Westin, Andaz by Hyatt.3)Digital Marketing and Sales Solution-Digitally promoting clients and providing marketing solutions to increase brand visibility and recall and exploring various digital channels to promote partner hotels.4)Strategy & Growth Planning -Designing & devising a strategic plan that shall help hotels to grow and expand their F&B business and increase revenue.5)Campaign Management - Planning campaigns for various hotels and ensuring timely execution for F&B at hotels6)Content Marketing & Social Media Planning - Planning the social media & content landscape for partner hotels through Facebook, Instagram, Twitter, Listicles, videos & blogs.7)Event Management and Planning - Organizing various events with hotels ,ensuring Pre & Post event buzz, Guest list Management , Video coverage & publicity along with various offline & online marketing activities.8)Loyalty Marketing - Dineout Plus -A membership program that gives you 25 % flat discount at 5 Star Hotels. Formulating & devising a strategy to promote & sell Dineout Plus to hotels & customers, along with promoting & marketing the entire program.

-Working at the ITC Hotels as a sales and marketing Manager in the Institutional sales division for pan India Clients-Diplomatic missions, Ministries, UN bodies and Trade organizationsAccount Management and Selling - Driven business for ITC Hotels Pan India by strengthening existing relationships and building new relationships, understanding needs and requirements of each and every clients, creating value propositions through personalization & customization and being the preferred choice of hotels across the country.Image Management - Maintained and added to the Image Index of ITC Hotels by getting Head of States Visits ,High Level Delegations and VIP dignitaries to stay at various ITC Properties - Head of states such as Barack Obama, Vladimir Putin, Robert Mugabe stayed at ITC Hotels-Initiate PR Activities - Planned, organized and executed various PR activities such as food festivals, art exhibitions, theatre, cookery classes ,golf tournaments to strengthen existing relations and increase brand visibility and recall for ITC Hotels.-Market Research and Business Anaylsis - 360 degree approach in Understanding the Dynamic Hotel industry, the competition, demand and supply of hotel industry along with economic, political and global factors affecting the business -Strategy & Pricing – Devising a strategic approach to account management and setting Competitive prices based on Volumes , Average room revenue & seasonality.-Budgeting & Forecasting -Budgeting for all hotels for current fiscal and forecasting for future to maximize revenue.

MBA Summer Project on understanding Consumer Behavior with respect to Kingfisher Draught Beer. - Industry Research: Understanding the industry along with its limitations with respect to government norms and regulations. - Relationship Management: Building good relations with channel partners to check if sales targets are being met and ensuring that they have a regular supply of Kingfisher draught beer. - Market Research: Designing and carrying out surveys to understand consumer perception about the brand through questionnaire methodology - Promotional Marketing and PR: Planning and carrying out promotional activities at the bars/clubs to increase visibility and brand recall along with various promotional activities for the IPL such as Contest, Lucky draws, Press conferences.

- Market Research: Planning, designing and carrying out intensive market research through survey and focus group methodology for understanding consumer and competitive behavior and current market trends -Client Management: Maintaining strong and close client relationships to ensure that client needs and requirements are clearly understood and implemented.- Project Management: Overseeing entire end to end process from client brief to advertisement generation by coordinating and overseeing the work of the creative department and production department- Business Development: Identifying new leads, making the presentation and converting them into new accountsClients included - Glaxosmithkline, Ebony Retail, Ebony Gautier, Greenlam Laminates and Keels Foods