Malvika Mayani Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Benelux

Benelux

- Project Managed the rollout for Consent and Preference Management for three pilot opcos and created the Global Operating Model- Facilitated a client's digital maturity journey with Google DAP funding, focusing on use cases within the Customer Experience pillar - Functioned as the Business Analyst in Artefact's inaugural Gen AI project, translating technical requirements and delivering two key dashboards using Looker. Successfully managed stakeholders throughout the project-… Show more - Project Managed the rollout for Consent and Preference Management for three pilot opcos and created the Global Operating Model- Facilitated a client's digital maturity journey with Google DAP funding, focusing on use cases within the Customer Experience pillar - Functioned as the Business Analyst in Artefact's inaugural Gen AI project, translating technical requirements and delivering two key dashboards using Looker. Successfully managed stakeholders throughout the project- Contributed to shaping the Digital & Data Strategy for the client, including conducting workshops and assisting with strategy modules Show less

Berlin, Germany

- Implementing cross-channel (email, push notif, in-app, SMS, DM) CRM campaigns from segmentation over message creation to the parametrization and quality assurance of the campaign.- Monitoring the campaign performance and proactively flagging irregularities.- Carrying out AB tests to constantly improve the campaigns.- Owning the creative briefing process and being the point of contact for our creative teams.- Collaborating with our strategy and Analytics team to find purpose… Show more - Implementing cross-channel (email, push notif, in-app, SMS, DM) CRM campaigns from segmentation over message creation to the parametrization and quality assurance of the campaign.- Monitoring the campaign performance and proactively flagging irregularities.- Carrying out AB tests to constantly improve the campaigns.- Owning the creative briefing process and being the point of contact for our creative teams.- Collaborating with our strategy and Analytics team to find purpose for our campaigns. Show less

Berlin, Germany

- Worked closely with stakeholders for CRM Reactivations to translate their business questions into structured and meaningful analytics (and modelling) for campaign analysis (A/B testing).- Utilized various databases and querying/programming languages to access, manipulate and present the data needed. - Used Tableau on a daily basis to automate dashboard refreshes, monitor and control data uploading, change the Tableau environment, report analysis. - Ad hoc: data investigation… Show more - Worked closely with stakeholders for CRM Reactivations to translate their business questions into structured and meaningful analytics (and modelling) for campaign analysis (A/B testing).- Utilized various databases and querying/programming languages to access, manipulate and present the data needed. - Used Tableau on a daily basis to automate dashboard refreshes, monitor and control data uploading, change the Tableau environment, report analysis. - Ad hoc: data investigation, analysis, documentation, refining processes. Show less

Benelux

- Running accurate analyses for the “Snacks” and “Beverages” categories by using data and dashboards for specific stores in the Belgium market to understand market trends for each period and presented the results.- Created a Power BI dashboard for the team for internal use, including cleaning and preparing of data using Python.- Ad-hoc analysis: A/B testing analysis for Carbonated drinks in supermarket, analysis to provide specific answers to different teams regarding different… Show more - Running accurate analyses for the “Snacks” and “Beverages” categories by using data and dashboards for specific stores in the Belgium market to understand market trends for each period and presented the results.- Created a Power BI dashboard for the team for internal use, including cleaning and preparing of data using Python.- Ad-hoc analysis: A/B testing analysis for Carbonated drinks in supermarket, analysis to provide specific answers to different teams regarding different categories, created presentations. Show less

Rotterdam, South Holland, Netherlands

- Business Development and Account Management: Creating new business opportunities for the company, maintaining relationship with external stakeholders- Competitor analysis and Trend analysis of the industry- Programming: Close collaboration with the co-founders to incorporate customer feedback into product development and testing

Rotterdam Area, Netherlands

- On-going project: Research for our clients based on their required demands- Valuation for companies based on clinical trials- E-marketing for a private sub-independent Avance- Risk and Volatility an analysis for our client

Rotterdam Area, Netherlands

- Brainstorming with marketing committee to promote events, wrote blogs for the ESN website and created the script for the first vlog for ESN- Designed the universities international guide with the direct of student affairs by providing videos (Can be found on YouTube) and infographics

Master'S Degree, Business Information Management

Activities and Societies: Courses: Information Strategy, Designing Business Applications, Research Methods, Business Architecture &.

International Bachelor In Economics And Business Economics

Activities and Societies: Content Committee Member for Erasmus Student Network Minor: Strategy Consulting Major: Strategy Economics.

International Baccalaureate, 33/45

Cbse