Malvika Prabhu Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

• Led a high-performing team, driving business growth and setting industry benchmarks.• Spearheaded a successful business transformation project of content licensing from GEC Shows, Animation, Movies & Sports to diversify revenue streams across multiple territories – Like India, Asia, the Middle East, Africa, and Europe.• Developed and executed global content strategies, optimizing content distribution and maximizing revenue.• Collaborated with cross-functional teams to create audience-centric content packages for diverse markets.• Managed stakeholder relationships, ensuring seamless operations and effective communication.• Successfully licensed IPL and Football content in the Indian subcontinent.

Mumbai Area, India

Mumbai Area, India

Leveraging my extensive experience in the media industry, I established a consultancy firm due to a break from Corporate Life to provide tailored content syndication and acquisition services to domestic and international clients.Content Package Design: Created customized content packages that aligned with client specifications and requirements.Content Acquisition Planning: Planned and executed effective content acquisition strategies.Commercial Deal Negotiation: Negotiated and finalized favorable commercial deals that maximized value for the client.Client Satisfaction: Ensured that clients received the best possible content and pricing.

India

• Established a thriving International Syndication Business, leveraging existing content libraries in the region - Asia Pacific, Middle East & Africa.• Built strategic partnerships with broadcasters and distributors in territories.• Created customized content packages to meet market needs and client requirements.

India

• Expanded market for content syndication for Hindi Series & Movies across various platforms in Indian subcontinent, Asia Pacific, Middle East. • Managed the entire licensing process including content research, contract negotiation, and licensing.• Strategies, analyzing content performance, and optimizing marketing efforts.• Successfully distributed IPL in the Indian subcontinent, Promoted international business carriage through targeted marketing initiatives.

Mumbai, Maharashtra, India

Streamlined Syndication department by increasing the sales by 500% and collections by 450 % and thus making the division a profit-center. Worked out new advertising and promotion options for main content, which were more regions specific. Implemented new programming formats, events, specials and attractive sales packages to drive revenues. Created client specific programming right from conceptualizing till execution stage. Awarded as the “Best Syndication Sales Person” .

• Expanded market reach by developing a robust distributor and dealer network in Mumbai.• Enhanced customer service by providing exceptional service to institutions.• Improved sales performance by assessing distributor performance and increasing dealer coverage through strategic brand promotion activities.• Streamlined operations by developing a comprehensive sales and support management information system (MIS).

Pgdba, Marketing

Pg-Media Law, Media Law

B.Com, Commerce

Education record