Co-Author
Current
The Business Solution To Poverty: Designing Products And Services For Three Billion New Customers
This book, co-authored with Paul Polak, was released Sept. 9, 2013. In a bold challenge to the prevailing wisdom about addressing global poverty, Paul Polak (Out of Poverty) and Mal Warwick (Values-Driven Business) advance a visionary, market-driven solution sure to ruffle feathers in corporate boardrooms as well as at the U.N., the World Bank, and the leading NGOs promoting traditional economic development programs in the Global South. In 1950, the world’s population was 2.6 billion; today, 2.7 billion people struggle to get by on $2 a day or less. Asserting that none of the known players in the field has surmounted its biggest challenge — achieving scale — and that today’s multinational corporations have failed to grasp the opportunities for profit from billions of new customers, Polak and Warwick offer what they believe is the only practical answer to this challenge. They contend that severe poverty can be ended only by an infusion of private capital into new, mission-driven, multinational businesses that provide essential goods and services at affordable prices to the billions living in rural areas on $2 a day or less — and hire tens of millions of local staff in the process. They spell out, step by step, the guidelines and principles of a revolutionary new approach to designing and building profitable, large-scale, social enterprises that supply safe drinking water, electricity, housing, education, healthcare, and other necessities — a method they call Zero-Based Design.