EU Regional Communication Programme for the Eastern Neighbourhood

Media relations and PR projects across Armenia, Azerbaijan, Belarus, Georgia, Moldova and UkraineEditorial content production and distribution Awareness raising campaignsDM and content management

General marketing and advertising support (ATL, BTL, PR) for 3 shopping centres International exhibition, supporting investment activities, sponsorship and partnership programmesPR (international and local media)Digital and social media campaigns Operation management of marketing team Analysis of competitors marketing activity, consumer insights, research Developing of marketing concepts (positioning, naming) for new shopping centres Budgeting of annual marketing activities Reporting to CEO and shareholders

Defining the priorities of local marketing strategiesImplementation global brand concepts on Ukrainian market with different communication channels PR events Building relations with mediaOrganisation of corporate events and internal PR campaignsInternational media projectsSupervising local production for TV, print, radio, OOHPreparation of annual budget and plan of advertising campaignsWork out and implementation of detailed media plans for each brand and for each marketing concepts Developing a brand content to support retail Efficient cooperation with creative and media agenciesDevelopment of local strategy to promote the brand through sports organisations and athletes, sponsorship, cross promo projects with partners (Coca-Cola, Samsung, McDonalds)Support of new stores opening and underperforming shops

Managing team of 3 professionalsPlanning and implementation of advertising campaigns Advertising sales supportManagement of sponsorship at flagship events Supervising of distribution channelsLaunching of new titlesCross promo campaigns with TV and radioOrganising events with local celebrities- from concept to development and management