Mariana Maciel, Msc

Mariana Maciel, Msc Email and Phone Number

Business Strategy | Business Insights | Trade Marketing | Governance | Mentoring & Coaching | Positive Discipline | Parental Education @ Scanntech Brasil
sao paulo, sao paulo, brazil
Mariana Maciel, Msc's Location
São Paulo, São Paulo, Brazil, Brazil
Mariana Maciel, Msc's Contact Details

Mariana Maciel, Msc personal email

About Mariana Maciel, Msc

* 20+ years of experience in health & beauty, consumer goods, electronics, white goods sectors in companies such as Johnson & Johnson, Samsung, Whirlpool and CNA (National Company of Alcohol).* Skills and capabilities developed with the leadership of teams, functional areas, projects and strategic positions (C-Level) such as: P&L management and revenue growth (strategy and management of distribution channels and categories), innovation and product management, business and corporate governance, sales operations (intelligence & sales planning and merchandising) and digital marketing (branding and communication).* Leadership of direct (+40 people) and indirect (+1000 people), national and regional teams, enabling dialogue with stakeholders from different levels and functions of the organization (from C-Level to operational level).* Exposure to businesses in other countries, with 2 years of executive and academic experience in the USA.Specialties: P&L management, business strategy, revenue growth, trade marketing, category and channel strategy, field force management, sales and demand planning, commercial excellence, digital maerkting, processes improvement, governance, chief of staff

Mariana Maciel, Msc's Current Company Details
Scanntech Brasil

Scanntech Brasil

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Business Strategy | Business Insights | Trade Marketing | Governance | Mentoring & Coaching | Positive Discipline | Parental Education
sao paulo, sao paulo, brazil
Employees:
24
Mariana Maciel, Msc Work Experience Details
  • Scanntech Brasil
    Customer Business Growth
    Scanntech Brasil Jul 2023 - Present
    São Paulo, Brazil
    * Leadership of strategic studies and analysis to provide insights to accelerate sellout at the same time of building a data-driven culture in clients’ commercial teams: Sales, Trade Marketing, Marketing and RGM.* Implementation of an analytical routine within clients through training sessions and development of cases based on analysis and action plans driven by the sellout levers (share, sellout, mix, distribution, price and price index and promotion).* Work with the data engineering team in defining and developing tailored analysis and dashboards to meet clients' needs and business management.* Responsible to increase the engagement of users of platform in clients and to understand their needs to bring new and extra Scanntech solutions for their businesses.* Account management of key clients such as Danone, Kimberly Clark, Brown Forman and Integralmedica. And medium-sized national companies: Jundiá Sorvetes and Zuppani
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  • Marketria | Marketing As A Service
    Founding Partner
    Marketria | Marketing As A Service Nov 2022 - Present
    São Paulo, Brazil
    * Leadership of projects for small and medium-sized companies with a focus on developing the value proposition, brand positioning, digital marketing, channel and portfolio strategies, and action plans tailored to the client's context.
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  • Mw Associados
    Executive & Advisor In Marketing And Trade Marketing
    Mw Associados Jan 2022 - Oct 2022
    Brazil
    * Leadership of workshops to identify insights and to develop action plans for the Marketing and Trade Marketing areas, in order to design and organize the consumer/shopper journey and to develop strategies for distribution channels and product categories. Workshops conducted in pharma and beauty industries.
  • Grupo Mpr
    Marketing And Trade Marketing Director/Head
    Grupo Mpr Mar 2021 - Dec 2021
    São Paulo, Brazil
    * Responsible for structuring the Marketing and Trade Marketing areas, transforming the industrial vision focused on product to a perspective focused on the consumer / shopper.* Review of brand architecture and product portfolio to strengthen the company's position as the leader in the alcohol category and to expand the company’s operations in the cleaning market.* Leadership of the NPI process, including the implementation of innovation funnel and the development of strategic partnerships and suppliers.* Implementation of the distribuition channel and category strategies to accelerate the company's revenue growth and to increase the presence of the main brands in different Brazilian regions, adjusting the mix to the new GTM.
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  • Johnson & Johnson
    Trade Marketing Director/Head- Consumer Health Division
    Johnson & Johnson Nov 2018 - Mar 2020
    São Paulo
    * Responsible for channel and category management (strategies and development) and field force, leading 45 headcounts directly and more than 1000 indirectly (merchandising team).* Leadership of the recovery of the strategic role of Trade Marketing area and the planning cycles with sales team, integrating the external view (customer and field) to the development process of brand and channel strategies, with the objective of improving P&L productivity and resuming revenue and Market Share growth.* Implementation of a sales planning process with a systemic view of the business and inclusion of functional areas such as finance, logistics, sales operations and marketing.* Revamping of the commercial culture to be focused on sellout (+5% in 2019), redefining the Perfect Store/Merchandising model (budget savings and labor risk mitigation - R$ 14M)* Leadership of the execution of the two big launchings in Brazil: Johnson's Baby and Listerine Tabs (new category).
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  • Johnson & Johnson
    Strategic Planning And Corporate Governance Senior Manager (Chief Of Staff/Pmo)
    Johnson & Johnson May 2017 - Nov 2018
    São Paulo Area, Brazil
    • Executive committee member and responsible for developing and implementing the strategic initiatives and projects to protect and shield market share and to improve P&L productivity.• Management of an initiative focused on the main brands and implementation of a structured governance to track results, reporting to the C-level of the company and engaging the middle management team in a new way of working and organizational culture (War Game).• Implementation of an efficient decision-making process with discipline and to monitor the execution of the pricing strategy at the POS and the brands and channels activations to recover the Market Share: +0.6 pp in 2017• Leadership of the 4 main strategic projects of the Consumer Health business, managing the third consulting companies to guarantee synergies across all project’s outcomes. • Head of the Women Leadership Committee for the three business of J&J Brazil, including all sectors and functional areas, engaging a team of 30 people including VPs, directors, managers and analysts and becoming a benchmark and inspiration for other diversity and inclusion groups, such as LGBT.
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  • Johnson & Johnson
    Trade Category Senior Manager (Grouper)
    Johnson & Johnson Jan 2016 - Apr 2017
    São Paulo Area, Brazil
    • Head of Category Management, centralizing the responsibility of shopper solutions for the entire consumer goods portfolio: channel distribution strategies, product launchings and activations with the objective to improve shopper experience and POS execution. • Development and implementation of an innovative governance of product launchings and new promotional items through analytical insights and stakeholder management from concept to execution, identifying critical drivers for an effectiveness distribution and for an optimization of the campaign investment.• Leadership of sellout planning of OGX brand launching in Brazil and of the new activation model for Stayfree/Carefree (sellout: category: +5.4%/Carefree: +26%, small retail distribution: 34%, share: +2.1 pp)
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  • Johnson & Johnson
    Sales Senior Manager – Sp State Division– Key Accounts And Food Channel
    Johnson & Johnson Dec 2013 - Dec 2015
    São Paulo Area, Brazil
    • Responsible for the commercial excellence areas of the SP regional: Sales Intelligence, Merchandising and Trade Marketing for Drug and Food channels (42% of the total revenue).• Implementation of a new field force management model, including KPIs focused on the POS execution, transforming the Merchandising team of the São Paulo regional into a national execution benchmark within the company. • Implementation and negotiation of the activations for all brands and categories in the Food channel, including Global Accounts (Walmart, Casino/GPA and Carrefour) and the main customers of regional retail.• Leadership and governance of the sales team and functional areas to deploy the brands strategies and to track the KPIs of execution. • Introduction of an approach to engage stakeholders from other functional areas of the company in a culture focused on sellout, encouraging the participation of the employees to visit stores more often.
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  • Johnson & Johnson
    Sales Strategy & Governance Manager
    Johnson & Johnson Jun 2012 - Dec 2013
    São Paulo Area, Brazil
    • Responsible for Go-to-Market initiatives and improvement of the execution processes of the commercial area.• Leadership of project to improve the performance on the Drug channel (GTM), leading 9 executives in the definition and implementation of an new service model. The results were the growth of sellout (+15%) and the creation of two new internal teams: Transfer Pharma and Beauty Advisors (additional 60 and 30 headcounts respectively) focused on Drug Channel.
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  • Samsung Electronics
    Trade Marketing Manager - Audio And Video
    Samsung Electronics Dec 2009 - Jun 2012
    São Paulo Area, Brazil
    • Responsible for the Merchandising and Channel Development of the Audio and Video division.• Transformation of the Merchandising area including the following capabilities: 1) organizational – review the processes, policies and procedures of external merchandising agency to optimize POS service level, reducing costs in R$200K/month and 2) strategical – led a project of changing agencies, finalizing the implementation in 2 months, involving the entire field force (12 channel activators, 2 national coordinators, 50 supervisors and 400 promoters). The result of the new model was the growth of 3p.p. of floorshare.
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  • Whirlpool Corporation
    Merchandising And Sales Strategy Manager - Usa
    Whirlpool Corporation May 2008 - Oct 2009
    Benton Harbor, Michigan Area
    • Management of the 2009-2010 promotional program to increase the presence and, consequently, the sales of the brands in American retail and to adapt the portfolio of products sold in stores to the profile of the shopper of the main customers.• Coordination of audits with the Market Intelligence area to monitor the results of the program, such as the presence and turnover of products in stores, with the goal of properly driving marketing budget to commercial activations. The result was a saving of US $ 1M in investments of store displays.• Implementation of new compensation model for the Sales team, shifting the focus of measurement KPIs from revenue to profitability and product mix execution.
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  • Whirlpool Corporation
    Sales And Marketing Jr Manager (Commercial Excellence) - Brazil
    Whirlpool Corporation Oct 2004 - May 2008
    São Paulo Area, Brazil
    • Responsible for demand planning, sales and marketing budget planning and control and sales force compensation and incentive programs.• Development and implementation of the promotional actions management system and process, with the objective of optimizing the investment made in the distribution channels and brands and creating an integrated planning process with the financial team, improving the credibility and reliability of the P&L analysis.
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  • Axia Consulting
    Senior Consultant
    Axia Consulting Jul 2003 - Oct 2004
    São Paulo Area, Brazil
    Managed projects on supply chain management processes for companies in the consumer goods sector.
  • Deloitte Consulting
    Consultant
    Deloitte Consulting Oct 2001 - Jul 2003
    São Paulo Area, Brazil
    Managed projects focused on processes redesigns and systems implementations for companies in the airlines and telecommunications sectors
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Mariana Maciel, Msc Skills

Leadership Parent Coaching Key Account Development Microsoft Powerpoint Sales Operations Forecasting Business Development Education English Competitive Analysis Social Emotional Learning Team Leadership Digital Marketing Planejamento Da Demanda Integrated Marketing Tableau Strategic Planning Merchandising Sap Netweaver Business Warehouse Parent Child Relationships Sales Management Business Planning Microsoft Office Sales Processes Microsoft Word Microsoft Access Relationship Building Customer Segmentation Strategy Trade Marketing P&l Management Microsoft Excel Sales And Marketing Cross Functional Team Leadership Product Management Vendas Go To Market Strategy Planejamento De Vendas Project Planning Category Management Budgets Business Strategy Project Management Negotiation Melhoria De Processos Empresariais Analytics Continuous Improvement Analysis

Mariana Maciel, Msc Education Details

Frequently Asked Questions about Mariana Maciel, Msc

What company does Mariana Maciel, Msc work for?

Mariana Maciel, Msc works for Scanntech Brasil

What is Mariana Maciel, Msc's role at the current company?

Mariana Maciel, Msc's current role is Business Strategy | Business Insights | Trade Marketing | Governance | Mentoring & Coaching | Positive Discipline | Parental Education.

What is Mariana Maciel, Msc's email address?

Mariana Maciel, Msc's email address is ma****@****hoo.com

What schools did Mariana Maciel, Msc attend?

Mariana Maciel, Msc attended Ufscar - Alumni, Positive Discipline Association, Parent Coaching Brasil, Instituto Pensamento Sistêmico, Digital House Brasil, Georgia Institute Of Technology, Ufscar - Alumni, Smith College.

What skills is Mariana Maciel, Msc known for?

Mariana Maciel, Msc has skills like Leadership, Parent Coaching, Key Account Development, Microsoft Powerpoint, Sales Operations, Forecasting, Business Development, Education, English, Competitive Analysis, Social Emotional Learning, Team Leadership.

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