M A Maruf Email & Phone Number

Bangladesh

House 19, Road 6, Block D, Level 2, Niketon Housing Socity, Gulshan 1, Dhaka 1212

Dhaka, Bangladesh

Gulshan, Dhaka, Bangladesh

Level 3, House 19, Road 6, Block D, Niketon, Gulshan 1, Dhaka, Bangladesh

People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Crosswalk is the intersection that merges cultural intelligence, people insight and trends with HARD TO REACH, HARD TO PLEASE and DEMANDING target. To get into the hearts and minds of our audiences we develop memorable experiences that inspire them to act.

Dhaka

M A Maruf & Associates is a specialist consultancy that assists small, medium and large scale organization to analyze and implement commercial efficiencies within dynamic operating environments. Our vast knowledge in modern technology and equipment helps us to build dynamic and strategic partnership with our clients to provide a wide range of services. We believe in contributing our client’s performance outcomes include optimized operational performance while enhancing strategic capability & contract negotiation, and maximized profit opportunities.Our Motto: Strategic Thinking & Practical Implementation

Dhaka

• Develop and maintain an effective and innovative organizational structure based on achieving performance objectives that reflect the industry and market requirements• Prescribe the authority and delegated responsibilities to the senior management team and develops an annual list of performance objectives• In addition to running an effective and efficient business division, address emerging issues that impact the future direction of the Business• Keep a track on the bottom line and credit realization update based on revenue projection• Strategize, Plan and implement all below the line extensions and relevant business (Events, Activations, Retail, Branding & Design along with Shopper Marketing)• Maintain a careful balancing act on the basis of sound Advertising and BTL practices based on Grey strategic guideline and best practices from the network• Ensures the development of, and adherence to, operating policies, systems and practices that meets WPP standards in order for the company to achieve its objectives while maintaining accountability at the same time• Demonstrate leadership to the senior management team and ensure that the workplace is safe and that all staff are motivated, guided and directed to contribute fully to realizing the company’s mission, vision, goals and objectives.• Effective communication of the company’s strategies, objectives and performances to create a positive company profile and maintains positive and productive relationships with high-level stakeholders and acts as company spokesperson.

Portfolio Includes: Pantene, Prothom Alo, Frutika, Spa, Emirates, KDS Group other than driving the entire BTL team.

Dhaka, Bangladesh

Portfolio Handled: Pantene, Prothom Alo, Arku, ACI, CCCI, Emirates including all BTL Events and Activations.Managed a team of 3 for the ATL Advertising and 1 person for BTL business

Dhaka Bangladesh

Team Leader of Entire Nokia Account, Team Leader for John Player Gold Leaf & Dunhill (BAT Brand), Interim Team leader of all BAT Accounts (JPGL, Dulhill & B&H). Also looked after, Igloo, Citycell, Ascent Group (former Scholastica Group) and Apollo Hospitals

Dhaka, Bangladesh

• Formulation and management of communications strategy for given account.• Execution and Supervision throughout the production process of advertisements and campaigns.• Preparing budgets and estimates for the concerned brands. • Developing the brand activation plans.• Event management and execution, which includes arranging press conferences, product launch conferences and mega brand events.• Coordinate media activities (market visits, press briefing / releases / conferences) to showcase program results and inspiring stories related with the concerned brand with the national media.• Contribute towards the development of the media strategy, identity toolkit, visitor’s kit, press interview guidelines and when done -serve as the focal point for rolling out the strategy and guidelines for the brands.• Contribute and observe the distribution process in the selected outlets along with alternative channels and hot spot identification for concern Brands.• Collect sales data, ATP data, BHM, share of voice, share of expenditure and market share (both volume and value) of the concerned brands for the regional weekly update.• Keep an eye on emerging issues/trends/ideas of interest to my brands in the media/civil society and inform the company.• Initiating quotations and credential presentations for new client development.

Dhaka, Bangladesh

• Develop and drive corporate communications strategies, which meet the needs of the whole business.• Represent the organization at national and regional media in all areas connected with communications.• Ensure consistent product messaging through non-advertising media.• Take part in development of the communication plans for creating new clients.• Look after the agency for the advertisement and promotions.• Prepare sales forecasts, account status reports with recommendations and proposals.• Record maintenance and updates of competitor’s activities and their strategies.• Manage budgets held for team activities and oversee project management undertaken by team.• Contribute to the development and implementation of the corporate and strategic objectives of company business.

Dhaka, Bangladesh

Major responsibility includes sales including contribution towards marketing plans

Mba, Internatinal Trade & Marketing

Bsc (Hons), Electronics

Activities and Societies: Active Member of the Collage Football Team, Debate Club and Science Club