At Juxt Smart Mandate, I lead a team for analysts which process data and do data visualisations. I worked on various statistical techniques such as Decision trees, Factor, Cluster and Discriminant analysis, Conjoint analysis, Maxdiff analysis on diverse data from multiple sectors using Software’s such as Sawtooth, R and SPSS.Some of my regular work deals with assessing the acceptability for new formulations and there by assessing market shares for various scenarios using an interactive simulator. Prior to Juxt Smart Mandate I worked for 7 years in GyanVriksh Technologies and Smartmandate Analytical Solutions Pvt Ltd. Before that I was a lecturer teaching Statistics to Graduates.