Ameer Aftab Email & Phone Number

Lahore, Pk

Melbourne, Victoria, Australia

Abachi is a DeFi lending protocol that offers Buy-Now-Pay-Later infrastructure for real-world businesses.As one of the early team members, I was closely involved in:- liquidity provision & management design - token economy & liquidity management- value accrual & transfer to stakers, and - establishing partnerships with 3rd party businesses to ensure a healthy demand for protocol-owned liquidity.Despite significant market down-turn since Abachi's launch, the protocol treasury has grown by 22% as of Q1 2023 and has been steadily earning a 8% APY on total assets owned.

As the world recovered from the COVID-19 whiplash, it was quite obvious that a lot of brick & mortar businesses were in dire need of e-commerce guidance. This inspired me to establish a consulting business that didn't lock me into a single organization, limiting my impact & potential. This enabled me to work as an integrated member of multiple teams, helping them design processes, platforms and communication strategies in line with the rapidly evolving consumer behavior. As a result, many businesses were able to keep their lights on during COVID-19 crisis and beyond.

Singapore

Vertex is an all-in-one, CLOB DEX (spot, perps, options, yield, money market) on Arbitrum. Since its launch in early Q2 2023, Vertex has seen over $1B in cumulative trading volume.As the GTM Strategist, my job was to orchestrate:- the go-to-market strategy for Vertex across all mediums- help develop the product UX and layout for optimum user experience- design communication & branding for Vertex going forward- design community incentivization & referral mechanisms for sustainable organic growth

Melbourne, Victoria, Australia

Ethernote NFT was an innovative cross-chain NFT project offering a permissionless liquid-staking-as-NFT solution for multiple blockchains (Ethereum, Avalanche, Polygon, ).As the block-chain consultant, I helped the project identify:- most suitable blockchain to launch the project on- identifying the arbitrary cross-chain messaging protocol to integrate with- community engagement & incentivization for NFT launch- creative direction & NFT rarity planning

Lahore, Pakistan

Cheetay.pk is the fastest growing food-tech start-up in Pakistan. Founded in 2016, it raised $3.1m in 2017, and $7.8m in Series A round in July 2019.As the HoD for Marketing, I oversaw for 4 key teams:- Performance & Growth Marketing- Marketing Analytics & Automation- Marketing Attribution & Reporting- SEOI helped Cheetay establish their AAA Tech Stack (Analytics, Attribution, Automation) from the ground up utilizing tools like Google Tag Manager, Google Data Studio, WebEngage, Tableau, Appsflyer etc. and helped the organization automate a majority of their marketing communication. I also worked with the Business Intelligence teams to develop a custom ranking algorithm for Cheetay Loyalty Program.By establishing the SPAM marketing model (Segmented, Personalized, Automated, Measured & Attributed) I helped optimize the Marketing spend while also reduced the actual messaging spam and improve customer sentiment.

Muscat, Oman

Worked as the Director of Products & Services. On the client side, my role allowed me to directly interact with key decision makers, understand their challenges and macro-objectives, and propose bespoke strategies & solutions specifically tailored to their organizations’ needs. On the operational side, I lead the marketing performance team to analyze, optimize and amplify Communication, Advertising & Digital UX by utilizing advanced analytics, split testing and experiment planning strategies. I helped the team make data-driven decisions for tactical course-correction, and to continuously improve on key metrics. Lastly, I worked with the Product Development team to develop in-house products & solutions which could be launched in GCC and Asian markets. I was responsible for the product feasibility, market research & analysis, feature set selection, product planning & directing the consumer journey as well devising a go-to-market strategy for each product.

Lahore, Pakistan

Worked as the Product Manager for Intellistats, an Android app that saves you money by suggesting the most optimum phone plan based on your usage history.

Lahore, Pakistan

As the Digital Marketing Manager for Kualitatem Inc., my responsibilities included positioning Kualitatem as a credible brand, a thought-leader and a solution provider in Software QA & Testing market.Under my supervision, we managed to: - Revamp the website and streamline the User Experience for better lead generation - Devise a goal-oriented Inbound Marketing strategy to attract higher quality traffic - Cleaned up the Social Media assets and established a consistent brand image across all channels

Lahore, Pakistan

As the Account Director for Nestlé Pakistan, I oversaw the Digital Communication & Brand Management for Nescafé, Nestlé Fruita Vitals, and Nestlé Pure Life Pakistan. My responsibilities included: - Overseeing day to day Digital Media operations & Client Servicing- Advertisement & Digital Media Planning- Devising creative & engaging Digital Media campaigns in line with the brand objectivesDuring this period, we were able to: - Grow our total Facebook community by 200% YoY. - Launch the second, and most successful season of Nescafe Basement to date, outshining massive competitors such as Pepsi Smash, Coke Studio and Cornetto Music Icons. - Develop & deploy Nescafe Basement microsite, a first for any Nestle Pakistan brand. - Strategically positioned all 3 brands to be more effective at communicating with the right target audience through content partnerships and optimized advertising strategy.

Lahore, Pakistan

Working as the Account Director for Mobilink, I oversaw the repositioning & launch of Mobilink Jazba as a standalone youth brand for Mobilink, their first new brand in 12 years.I was responsible for devising & implementing a high-impact Social Media & Digital Reputation Management strategy to establish the new youthful brand personality, and to position it as the hottest youth brand in Pakistan. As a result, the brand grew from ZERO to among the Top 3 youth telecom brands in the country within 12 months.

Lahore, Pakistan

Samaa TV is one of the biggest News & Entertianment channels in Pakistan. With more and more users turning to Mobile and Tablets for content consumption, developing a Mobile application was a logical step for Samaa TV.We chose to focus on Apple iOS first (iPhone & iPad). This was an excellent opportunity for me to learn and explore the development side of mobile applications, and an opportunity to put my passion for all things mobile to good use.Working very closely with the brand team, the in-house creative, and mobile development teams, it was a very exciting yet particularly challenging opportunity. I played a central role in designing the UI, application feature set, UX, and served as liaison between the brand, creative, and technical development teams towards a succesful completion of the project.

Lahore, Pakistan

Worked as the Digital Media Manager for Cornetto Pakistan. Worked very closely with the brand team to devise an overarching Social Media strategy for Q3 & Q4, 2011.Moreover, devised the complete Social Media strategy and Activity Plan for 2012, as well as the Digital Media product launch of Cornetto Fruity Yo!

Lahore, Pakistan

Seeing how the Music industry in Pakistan was stagnating, and also how YouTube, Facebook and other Social Media outlets were gaining more and more audience as far as content discovery and consumption was concerned, we saw that it was time for a disruption.Pakistan Super Star was a unique idea loosely based around musical reality TV shows, but with a more focused and streamlined Digital approach. Instead of a TV show, the concept was to be executed almost completely on Digital Media. By discovering artists off the internet, and utilizing modern mediums such as Mobile, Social Media, YouTube, and a custom-built web-portal, we developed a platform based around crowd-sourced curation of talent, and providing the undiscovered talent with a platform with a minimal entry barrier, yet much more measurable and immediate response & feedback.

Lahore, Pakistan

Pakistan's first ever Live Web Cast concert! Comprised of some of the most talented upcoming stars, the performance was broadcast live over the internet on Stage Monks Facebook fan page as well as Stage Monks homepage.The performance was also recorded live, and later released as live performance videos for each artist. The project got major coverage in the local music scene as well as featured on CNN!The project later bloomed into Stage Monks/Walnut Studios platform that provides free recording and production facilities to young musicians solely based on their talent, which has so far worked with over 20 most remarkable yet inexplicably undiscovered young artists from across the country.

Lahore, Pakistan

Zong launched their youth brand M9 - What's Your Plan in January 2011. We were responsible for devising a pre-hype campaign emphasizing "What's Your Plan" tagline. We devised a series of viral videos that went crazy viral, getting over a million views within the first couple weeks!

Lahore, Pakistan

Developed, maintained, and deployed Mobile & Music content library for Mvergence Media. I was also responsible for deployment of mobile VAS content to all the Tel Co partners in the country.

Lahore, Pakistan

My first major foray into, and quite possibly the source of my love for, Product Development. We developed Pakistan's first major Football Fantasy League based around FIFA World Cup 2010 in collaboration with Clear Men. I was primarily responsible for the technical development & deployment of the web portal. Although I wasn't much of a football fan, the project offered a wealth of challenges and absolutely uncharted territories for me to explore, and it was indeed a massive learning experience. I played a key role in devising the football player rating & pricing algorithms from the ground-up that needed to stay valid throughout different phases of the tournament. Also developed the player trading & exchange mechanics based on our unique game mechanics optimized for the Pakistani audience. All these complex algorithms finally resulted in a successful product launch, offering a completely seamless experience for the users. The project was a big success as we managed to engage more than 1/3 of the total football fantasy league audience from Pakistan!

B.A

F. Sc.

High School