Mamen Perera Email & Phone Number

Madrid, Community Of Madrid, Spain

We promote innovation by uniting people, technology and business, we like to call it 3P innovation: People, Planet and Profit. Some of our services: Digitalization and innovation strategy, Innovation in business models with OpenEXO, Product Design and Service & Experience Design, Organizational Design and innovation culture, Courses and training (Lean, Kanban, Scrum, Visual Thinking...)

Madrid Area, Spain

We help companies in their transformation processes. We believe that transformation is about empowering people, and leading with trust and honesty (having the right culture!) and we love working with companies that share this vision to make it happen #TheOnlyWayToDoItIsToDoIt

Madrid Area, Spain

The Valley Business School is an ecosystem where professionals meet to update their skills and knowledge in this fast changing world. We prepare top and middle management to understand and face digital transformation, from an overall perspective. It addresses all the areas in which digitization has an impact: competitive environment, processes and workflows, business model, relationships with clients, and company organization and culture. My sessions address topics as impact of digital transformation, talent branding, change management, creativity, innovation methodologies, leadership, culture, user first mindset... since I am firmly convinced that focusing on people (clients, users and workers) and working systems (agile, design thinking) are key for company evolution.

Madrid Area, Spain

I work with the founder of CharHadas to innovate their business model and prepare the structure and processes for growth. I discovered how strong are small companies when they have a vision, and how fast can founders grow and take risks. Creativity and good mood is their daily fuel. #CreativityIsThe NewBlack #WithoutVisionNothingGrows

Bruselas Y Alrededores

Since 1937, the INMA Global Media Awards has rewarded business practices that sustain news media and journalism. Every year categories change, but the mission remains the same.

After selling the decoration titles to Hachette (now Hearst), her first goal was reorganising the company to go back to profit and growth. During these years, rebranded Hobby Press into Axel Springer España, increased the magazine technologic portfolio by finding new needs in the users (launched brands as Personal Computer & Internet, iCreate, Android Magazine...), entered in the car segment (Autobild, Autobild 4x4, Autobild Classic, Autobild Sportscar), explored and launched concepts in the kids area (Aprende y Juega con Pokemon, Charlie & Lola, eGirl), opened the digital business by launching different web concepts (autobild.es, computerhoy.com, hobbyconsolas.com), apps and digital editions of all the brands, segment where ASE became in 2012 number 2 player. From 2009, besides losing turnover at a high speed, ASE avoid entering into loses because of a careful cost control strategy. From 2011 I was heavily involved in looking for targets to be bought and in transforming the culture and business model of the company in Spain by helping employees in leading the change and participating actively in the transformation.

Responsible of the concept and Operative Result (Margin III) of all the Grupo Axel Springer’s (Nuevo Estilo, Micasa and their extension products) and Hobby Press’ magazines. (Computer Hoy, Pcmanía, PC Today, Hobby Consolas, Playmanía, Nintendo Acción, Micromanía, Computer Hoy Juegos and their extension products). Mantain the concept; Recommend strategies addressed to increase market share and income in the reader market as well as in the advertising market; Recommend strategies addressed to control and reduce operative costs; Propose new products and changes in existing ones. Main achievements: I assumed the P&L responsability also on the Axel Springer’s titles and conducted the editorial repositioning of Nuevo Estilo. In April 2002 Axel Springer decided to sell this part of the business and remain just with Hobby Press titles.

Responsible of the concept and Operative Result (Margin III) of Hobby´s magazines. (Computer Hoy, Pcmanía, PC Today, Hobby Consolas, Playmanía, Nintendo Acción, Micromanía, Computer Hoy Juegos and their extension products).• Main achievements: Actively participation at the in depth base- zero analysis that implied the re-structuring of Hobby Press and Grupo Axel Springer in 2001, in which the company concentrated in the core areas and outsorced the rest of services. Launching a successful strategy of spin offs and new titles as PC Today and Computer Hoy Juegos.

Responsible of the concept of Hobby Press’s magazines. (Computer Hoy, Pcmanía, PC Today, Hobby Consolas, Playmanía, Nintendo Acción, Micromanía, Computer Hoy Juegos and their extension products). • Main achievements: Hobby Press was sold to Grupo Axel Springer and all the departments were centralized around Axel Springer’s structure. My main achievements during this period were facilitating a smooth integration of the Hobby Pres team into the new organization in both directions, and launching new titles as Computer Hoy, Playmanía and Juegos & Cia.

As Sales Director, responsible of the Advertising Income of Hobby Press’ magazines. (Micromanía, Hobby Consolas, Nintendo Acción, TodoSega, Hi-Tech, CD-ROM Magazine, Netmanía, Pcmanía, Netmanía). As Marketing Director, responsible of identifying and implementing product strategies addressed to increase market share in the advertising market and in the readers´s market.• Main achievements: Setting up a sales and marketing department professionally managed to attend the big growth of the company, both from the procedures and strategic point of view. During this period the company stablished its leadership in the videogames segment by launching Hobby Consolas, Nintendo Acción, Todo Sega and Hi-Tech. Entered in new segments, as Año Cero, and reinforced the technological titles by launching other ones as Hi-Tech and CD-ROM Magazine.

New York, New York, Estados Unidos

Market research for Spanish exporters.• Main achievements: I published several books as How to export Antiques to the U.S., How to export Custom Jewelry to the U.S., How to sell though mail order companies in the U.S., How to franchise my business in the U.S.

Strategic Marketing & Mail Orderbusiness Model, Marketing

Bachelor Degree In Business Administration And Economic Science

From 5Th Grade To 12Th Grade

From Kindergarden Up To 4Th Grade.