+ Led business development department for DMV.ORG, comprising digital ad sales, business partnerships, and website optimization and testing, reporting to the President/COO

+ Negotiated, funded, and launched joint venture with Car Registration, Inc. to offer expedited vehicle registration nationwide+ Partnered with first line service providers (FLSPs) and DMVs to enable G2C (government to consumer) auto registration transactions in a public-private partnership+ Met with state government agencies to expand business footprint

+ Managed sales, marketing, and product UI teams in US, UK, Australia and New Zealand + Responsible for North and South America P&L, reporting to the president and board chair + Was key member of exec team that successfully orchestrated acquisition by MessageMedia Pty Ltd in 2015

+ Implemented marketing automation platform and integrated with CRM for end-to-end customer nurturing and analytics + Transitioned from outbound sales/marketing to inbound content marketing strategy using ebooks, videos, and infographics. Increased social shares and visits by 1,000%+

+ Proposed and led full rebranding of company, including new logo, color palette, slogan, photography and font family + Drove website redesign under new brand, guided by rapid A/B testing. Increased conversion to lead by +103% + Managed 4 marketing channels (social, direct response, organic, CPC) and launched 5 more (display, mobile, retargeting, sponsorships, affiliate), driving 298% YOY increase in sales leads

Despite years of research into automatic language translation, even world-class software fails to capture the grammatical peculiarities and idioms of human language. While Google Translate and Babelfish can give a rough approximation of a translation, only humans can consistently and accurately translate from one language to another.Transfix.it is a website on which users can collaboratively translate text from one language to another for other users.Transfix.it allows users to input text to be translated to and from English, French, Italian, Spanish, and German (with more languages to come). The text is first run through a computer algorithm that will provide a rough translation. This rough translation is then presented to the Transfix.it community to tweak, wiki-style, into a complete and correct translation of the original text.

- Served as lead digital marketing consultant for 8 corporations in Sambreel family, allocating $25M+ annual marketing spend - As first project manager for the team, reworked employee roles and responsibilities, reclaiming over 100 employee hours/week of lost time - Led a cross-functional team of marketing managers to develop and execute campaigns for affiliate sales, SEO, social, paid search, and media buys

- New Business Initiatives- Proposed and executed a new Ask a Tax Expert offering, yielding a 498% increase in attach rate and increase in revenue from $400k to $3.7M- Successfully launched and marketed Tap2Track Mileage, Intuit's first paid iPhone app. Found marketing levers to drive it to 3rd place in its category in the iTunes store. Cascaded learnings and best practices to other mobile marketing teams.- Created a Mini TaxCaster display ad and Facebook widget that had a 2%+ clickthrough rate and 2%+ conversion rate (6% in early tax season)- Drove a cross-functional team to create a mobile-friendly version of the TurboTax.com home page

MyCorporation.com- Oversaw rewrite of MyCorporation web pages for search engine optimization, including creative brief, approval of copy, and keyword analysis- Conceived, implemented and measured affiliate promotion that increased affiliate sales by 143% during promotional period with ROI of 833%- Conducted customer segmentation research that yielded five distinct segments, created customer personas to represent those segments- Created and proposed product bundling strategy to appeal to different customer segments and increase ASP

National Health Measurement StudyManaged a $1 million national academic survey research project with a sample size of 60,000 householdsCreated analytical tools in MS Access and MS Excel to measure and monitor project health Managed a team of more than 100 interviewers and supervisors to conduct 3,800 personal interviewsProgrammed automated tools in SPSS to collect, analyze, and present survey research data on health-related quality of lifeMet weekly with director of field operations to discuss strategy and allocate human resources to projectCreated proprietary content and subsequently taught seminars on survey research methodology

Awarded a €20,000 grant to conduct psychology research project on color perception and memory encodingCollaborated with American and Italian researchers to devise and execute research experiment with 100 subjectsWrote multilingual software program to carry out experiment in United States and ItalyAnalyzed data in collaboration with psychology researchers and verified statistical significance of hypothesisPublished an article in the peer-reviewed academic journal Cognition