Mamoona Abbas Email & Phone Number

Lahore

Lahore, Pakistan

• Oversees all content marketing initiatives both short- and long-term, across multiple platforms.• Integration of content activities within marketing campaigns to drive leads, sales, engagement, retention and positive customer behavior.• Develops biweekly/monthly editorial calendar, assign tasks and ensure deadlines are met • Creates free resources (ebooks, webinars, courses, etc.) to drive brand awareness, traffic, subscribers, and leads • Manage and develop a blogging strategy to grow website traffic and subscriber base • Work with developers, designers, SEO, social media and product marketing teams • Oversees content development, distribution and measurement, content categorization, and syndication consistent with client’s brand voice, style and tone• Quality check and control to ensure content effectiveness and its real-time implementation with global experience• Generating progress reports on biweekly/monthly basis to all the key stakeholders System Analyst – Additional Role • Requirement Management Lifecycle: Requirement Elicitation, Analysis and Specification• Feasibility study for the Projects. Analyzing As-Is and To-Be Model for the Information Systems.• Business Process Flows, System Flows, Mapping Requirements into the solution• Prototyping, Wireframe, and generating Functional Specification Document• Project Management: Project Plans, Project Proposals, and Business Cases; SRS, SySR, PRD, WBS.

Lahore, Pakistan

• Initiating and overseeing PPC campaigns for B2B and SMM Campaigns for B2C. • Developing content strategies and editorial calendars in collaboration with project manager and business patrons; under specific guidelines.• Creates content that inspires, entertains, and motivates the target audience to takeaction.• Oversees all content development initiatives both short- and long-term, acrossmultiple platforms and industries• Proofreading and copy-editing; monitoring the quality of all go-live content to ensureconsistency in brand’s voice.• Integration of content activities (websites, blogs, articles, copywriting, social media,manuals, guides, and case studies, etc.) within marketing campaigns to drive leads,sales, engagement, retention and positive customer behavior.• Ensures all content is on-brand, optimized for search and user experience through allmarketing channels.• Developing content strategies and editorial calendars in collaboration with projectmanager and business patrons; under specific guidelines.• Quality check and control to ensure content effectiveness and its real-timeimplementation following global trends (SEO, PPC, Google Analytics, Facebook AdsManager)• Work closely with designing, development and digital marketing teams on allbranding initiatives to deliver consistent messages across all digital marketingchannels.• Responsible for social media management (predominantly Facebook, & Instagram);research and ideas development, formulating content strategies, creating editorialcalendars, monitoring day-to-day activities, and managing customer relationships.• Generating progress reports on a weekly and monthly basis to all the keystakeholders.

Lahore, Pakistan

• Planning, developing and launching performance-oriented, academicwritingweb.comand yesgulf.com platforms in collaboration with design and development teams. • Oversees all content and online marketing initiatives both short- and long-term, across multiple platforms.• Manages SEO, SMM and content marketing campaigns ensuring maximum effectiveness.• Integration of content activities within marketing campaigns to drive leads, sales, engagement, retention and positive customer behavior.• Ensures all content is on-brand, optimized for search and user experience through all marketing channels.• Managing content team; in-house and remote (4-6 individuals).• Support in recruiting and training of writers and editors to work in all content verticals.• Developing content strategies and functional calendars in collaboration with business patrons.• Quality check and control to ensure content effectiveness and its real-time implementation with global experience.• Work closely with designing and development teams on all branding initiatives to deliver consistent messages across all digital marketing channels.

Lahore

• Responsible for all sorts of content creation (web, technical, SEO, copywriting, report writing etc).• Writing business proposals and generating social media content. • Writing literature reviews, analysis and recommendations. • Writing product reviews, manuals and guides. • Proofreading & editing of scripts forwarded by team members.• On demand writing tasks (primarily academic writing).

Lahore

• Creating search engine optimized content (articles, press releases, copywriting, web copy, infographics etc).• Writing fresh and captivating, audience-oriented social media content. • Writing books reviews and descriptions.• Proofreading and editing of writings forwarded by team lead/members.• Ensuring that time schedules are met as assigned.• On demand writing tasks.

• Create fresh & unique content for websites, blogs, press releases etc• Search engine optimized web content writing• Proofreading & editing of articles from freelance writers• Ensure that time schedules are met as assigned• Link building.

Sargodha

• Online marketing, tele marketing, e-marketing & sales to prospective clients.• New business development with substantial acumen of targeting new markets and expanding the clientele diversification to ensure the company’s exponential growth in all verticals with key focus on thriving revenue generation.• Seeking potential customers plus building strong relation between clients and company. • Maintaining client details for further references.• Chart out the deals to benefit both customers and company equally and effectively. • Negotiating terms of sale effectively with possibilities of the client for future deals.• Planning to maximize profit for company with effective market analysis.

Msc

Fsc