Consultancy in Aviation - Airline Start ups - Fleet Solutions - Aircraft Placement - Feasiblity Studies - Business PlansInternational Business SupportProject Management Consultancy

General Trading Company registered in SAIF Zone, Sharjah dealing in import of Home textile, garments, marble, granite, fresh fruit, vegetables, etc.

MIRA is a UK and Bahrain based consultancy offering comprehensive business solutions across a wide range of fields including Aviation such as:• Turnkey consultancy for Airlines.• Feasibility studies and Business plans.• Assistance in obtaining RPT Licenses.• Assistance in evaluation & selection of A/C.• Preparation of operating plan & flight schedule.• Development of smart organization structure.• Marketing, pricing, sales & promotion strategies.• Enhancement in efficiency by quick A/C turn-around.• Preparation of operational documentation and manuals.

Initiated establishment of a private Airline in Afghanistan, financed by Afghan investors. The preliminary preparatory work like selection of core team, preparation of business plan, evaluation & selection of aircraft type, compiling of operational manuals, selection of Reservation system, Departure Control System, Revenue Accounting, Flight Planning modules, and documentation for obtaining AOC from Afghan CAA, were done out of the company’s Regional office at UAE. Head office was established in Kabul, and all support staff was recruited locally with a view to train and empower the Afghans who could finally takeover all departments including Management of the Airlines. After putting in place all systems, procedures and putting together a professional team by recruiting Cockpit Crew from Canada, USA and Europe, Maintenance Engineers from Georgia and Cabin Crew from local market; Commercial operations were commenced in April, 2014 i.e., within nine months of starting the project. Commercial strategies and dynamic pricing were developed and implemented in addition to the appointment of General Sales Agents at Mazar-e-Sharif, Kandahar, Herat, Hilmand and Tarin Kot, thereby, minimizing the Sales and Marketing cost. The operation was successfully managed with a lean and smart organization structure to achieve optimum revenue with lower cost operation and was subsequently handed over to the local management in July, 2014.

• Steer Commercial & Corporate Planning, previously two independent Departments headed by two directors• Marketing and sales on entire PIA network by application of strategies like dynamic pricing, floating of incentive policies to motivate sales force and agents to achieve higher revenues• Represent PIA in all Bilateral negotiations and ASA talks • Preparation of the strategic business plan for the airline• Long term passenger forecast and preparation of fleet plan• Aircraft evaluation and induction as per fleet plan

• Managed three divisions of Customer touch points i.e. Pax Handling, Flight Services and Food Services having total strength of over 7,000 employees• All services pertaining to passenger handling at 24 domestic and 27 international stations of PIA network• Ground Handling equipment and Ramp Services at all airports• Provision of quality food to passengers on 120 flights per day through two own flight kitchens (total capacity: 40,000 meals per day) and outsourcing at foreign stations• Rostering, deploying and monitoring of over 2000 flight attendants

• Chief Spokes person of the airline• Editor in chief of inflight magazine and responsible for branding and advertising activities• Launching campaign for the introduction of current and upcoming routes• Focal person for newly constructed Benazir Bhutto International Airport, Islamabad

• Preparation of short/long term marketing and business plan• Propose route structure for the revenue optimization• Research for the introduction of new routes• Weekly and monthly presentation of Revenue earnings and forecast to higher management• Market intelligence for the adoption of best practices

• Cargo sales and services on entire PIA network• Managing Speedex, courier services unit of PIA• Managing Cargo Space Hold agreements

• Maximization of passenger revenue of PIA network by managing dynamic pricing • Introduction of incentive plans to motivate sales force and agents• Preparation of the route feasibility for potential new stations opening

• Implemented automated feedback system for quick response to passengers feedback as first General Manager of the newly created Division

• Sales promotions as per assigned target• Corporate Sales and its continuous enhancement

• Sales and promotions in assigned territory • Liaison with all stack holders to promote sales.

Held various positions including Dy. General Manager Industry Affairs, Dy. General Manager Routes and Navigation and Operation engineers.