Product Marketing Manager
CurrentMarketing with deep focus on fostering customer relations, search optimisation, and social media. Working closely on Business Development, enhancing market presence, attracting new clients, and drive business growth through innovative marketing strategies.Key responsibilities:Support Marketing CampaignsAssist in the planning, execution, and analysis of marketing campaigns aimed at promoting our engineering services.Collaborate with the Business Development team to create compelling and industry specific content for campaigns.Support the development of our Global Marketing Strategy.Utilise CRM system for marketing campaigns.Content CreationSupport the content development plan for the services within the Company.Develop and edit content tailored to the semiconductor industry, including social media posts and website copy.Assist in the creation of technical content, such as technical articles and service brochures.Production and proof reading of marketing materials including newsletters and any content leaving the CompanyMarket Research & AnalysisConduct market research to identify trends, competitor activities, and potential opportunities within the engineering services sector.Analyse market data to provide insights and recommendations for targeted marketing strategies.Develop proactive strategies to drive lead generation to our Business Development team.Social Media & Digital MarketingManage and enhance our social media presence by creating engaging content and monitoring industry-related interactions.Utilise digital marketing tools to track campaign performance and optimise strategies for better reach and engagement.Performance ReportingMonitor and report on the effectiveness of marketing campaigns and initiatives.Use analytics to measure the success of campaigns and identify areas for improvement.