• Designing and executing PPC campaigns for Karvy on various networks like search, display, mobile and Gmail.• Facilitating campaign adjustments in coordination with team members.• Preparing PPC campaigns reports on regular basis.• Performing budget estimates for maximum project return maintenance.• Testing landing pages and formulated plans to keep conversion rates consistent.• Performing keyword research on a regular basis.

• Managed Social Media accounts like Facebook, Twitter,Instagram, LinkedIn to promote products and services of multiple clients. • Managed & executed email marketing campaigns by using tools like mailchimp, etc.• Optimized HTML/CSS code to perform on page activities.• Implemented complete SEO process (on & off page optimization) and web analytics. • Provided landing page analysis, keyword market research on targeted markets searching habits& SEO guidance and recommendations for SEO friendly website design & development. • Also, improved websites to enhance natural search rankings. Created competition analysis reports analyze existing data from server logs and create statistical analysis to project current search engine traffic patterns. Studying the project thoroughly and achieving the possible ranking. • Performed keyword research and optimization to increase conversion.• Setting up web analytics to look at overall traffic, traffic quality, leading keywords, average time spent on site, percentage of new vs. returning visitors, and most viewed pages Marketing Intelligence for your site and research into your web competitors to create maximum appeal for the major search engines

• Conducting market research and analysis.• Data collection and analysis.• Branding company’s capabilities into international market.• Identifying the target market and decision makers• Responsible for building and maintaining an accurate customer/prospect database by profiling and capturing relevant customer/prospect information.• Lead Generation through Email Campaigning (email marketing)• Clients Database Management in Microsoft Excel and CRM

• Conducted primary and secondary research to find the appropriate clients.• Conducted surveys to find out various types of gifting facilities present in corporate companies.• Analysing the survey data and secondary data which is collected through journals, internet and other sources. • Making new clients in IT, Banking, Real Estate sectors for gift vouchers.• To study and analyse the strategies of competitors which provides gift vouchers to corporate.• To study the awareness level of companies with respect to gift vouchers.• Converting non-users to users by exploring the business development opportunities with organisations which do not use gift vouchers to reward their employees